live blogging the FO (men’s) final

5:39 PM 6-4, 6-2, 6-4 Game, set, match, Nadal I’m pretty happy for Rafa and that win. He definitely deserved it. Congrats, big guy.

5:24 PM 6-4, 6-2, 5-3 Nadal Time for the Robin Soderling to pull out the gladiator armor. He’s neeeeeeeeding it.

5:07 PM 6-4, 6-2, 3-1 Nadal No, we have no idea who the junior champions are, either. And so much for Bode Miller‘s U.S. Open bid. Kind of rough for the USTA‘s number one story line to flame out in the first round. McEnroe is really doing his best to verbally route for Sod to take this to four or five.

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a whole lotto yellow

Kudos to Francesca Schiavone for taking these flirty white and yellow Lotto pieces all the way to the fourth round of the 2010 Australian Open (with an upset of 10th seed Agnieszka Radwanska along the way). The Italian and 17th seed even took a set from Venus Williams before losing.

But I’m not gonna lie: I’m curious to see how this dress would look on someone with more, uhm, boobs.

More: Note the frills on the skirt and the sheer material used as accent pieces. See pics after the cut…

david ferrer is a dirty, dirty pirate

David Ferrer defeated Richard Gasquet 6-4, 6-3 in the first round of the Shanghai Masters. He’ll next face compatriot Feliciano Lopez, and have a so-so Juan Martin del Potro as a potential third-round match-up. If he makes it through, Tsonga will likely be his quarterfinal opponent. Draw here.

Gold: Ferrer is wearing pieces from Lotto‘s Shock collection, this time in black and gold. He also wore this at the 2009 U.S. Open.

More: A few more pics of David after the cut…

david ferrer: biohazardous to roddick’s game

Andy Roddick got his first taste of trouble in the hands of fiery Spaniard David Ferrer, who took the top-ranked American to three sets — 7-6 (5), 3-6, 6-3 — in the fourth round of this week’s BNP Paribas Open at Indian Wells.

Lotto’s new look: We’re not quite sure what to think of this biohazard-esque graphic splayed on David Ferrer‘s spring Lotto kit, but its definitely a welcome change from the teal/white colorway he sported in the last few months.

He wore a red/white version during last week’s Davis Cup tie between Spain and Serbia; the white/mustard colorway during his matches earlier this week, and the mustard-only made its debut last night.

Looking ahead: Still, Andy got through and will next face Novak Djokovic in the quarters. They’re even in their head-to-head with two apiece. They’re most recent match was at this year’s Australian Open (Nole retired in the fourth).

(images via Getty Images)

fashion focus: a lotta lotto blue

Lotto decided to keep last spring‘s aqua blue for this year’s spring kit, choosing instead to tweak the clothing design. David Ferrer wore both the blue/white and white/blue version of the spring tee this week’s Australian Open. He beat fellow Lotto player Dominik Hrbaty in the second round before falling to 11th seed Marin Cilic 6-7 (5), 3-6, 4-6.

Here’s Hrbaty in his second-round match.

In a grand slam that’s seen almost every outfitter overwhelm spectators with bright, bright (did we say bright?) offerings, it’s refreshing to see Lotto take a more subtle-but-still-colorful route.

From the back: And we picked Gilles Muller to show off the detail on the back of the shorts (plus the bumblebee shoes). The unseeded Luxembourger lost to eight seed Juan Martin del Potro 7-6 (5), 5-7, 3-6, 5-7.

Buy: As of press time, the new goods weren’t yet for sale.

(images by Getty Images)

davis cup: i, too, would settle for a pompadour…

Who needs a custom Davis Cup kit when you’ve got an amazing pompadour like Fernando Verdasco?

Unfortunately, his solid red adidas Compeition Crew looked bland next to the rest of Team Espana’s uniforms.

Meanwhile, Joma and Feliciano Lopez continue their wonderful partnership with his Davis Cup getup. (See the detail on the back of his polo, and his shoes.) Nadal is wearing the same vibrant Nike kit that he wore in Beijing, save for a switch to a red headband (instead of yellow). David Ferrer is in Lotto (pic).

Scoreline: After Nadal beat Sam Querrey (Sam took the first set) and Ferrer took out Andy Roddick in five sets, the Spanish duo fell to Mike Bryan and Mardy Fish 6-4, 4-6, 3-6, 6-4, 4-6. This gives the Americans a chance to get back into the tie with reverse singles tomorrow. (See the details here. First up: Rafa will play Andy!)

(photo by Getty Images)

fashion focus: lotto goes back to its roots

Lotto takes advantage of the Italian flag palette for its Wimbledon men’s gear. Red and green stripes adorn the shirts, shorts, and wristbands of Simone Bolelli, David Ferrer, and Juan Carlos Ferrero. Same goes for the shoes.

Juanqui wears the crewneck version of the tee, and joins the land of the double-wide wristband with his own slapdash version…

Ferrer adds a bandana to his outfit.

Meanwhile, Simone went with the polo version. Look at his jewelry!

Browse: This Wimbledon collection isn’t available for sale yet, but you can check out the rest of Lotto’s goods (including the fleur de lis-branded Leggenda collection) here.

(images by Getty Images)

shoes: the next frontier + novak’s nike switch

Venus Williams and her less-than-$20 shoes have a place in the finals tomorrow. The four-time (and defending champ) took out the grumpy (and possibly misinterpreted) Elena Dementieva in the semis.

No chances for a mix-up over at Fila, who marked Sveta Kuznetsova and Dmitry Tursunov‘s shoes this week.

And here’s a look at those Alfas designed by Fila especially for Wimbledon court staff.

While Nike gets top honors for its design of Roger Federer‘s shoes, we have to point out these Lotto kicks customized for Simone Bolelli. Notice the “Bole” (his nickname) incorporated into the shoe. The designers at Fila need to go in this direction…

Shahar Peer and Reebok bring back the Israeli flag, seen here in her match against Dinara Safina.

Andy Murray playing in Nike against Ricky Gasquet of France.

Much ado about Nike: Our buddy Darren Rovell at CNBC wrote about Novak Djokovic‘s silent switch in tennis shoes from adidas to Nike Air Max Breathe Cage IIs at this year’s Championships. Nole did a fine job white out the swooshes on his shoe.

Here’s a photo of the grass court shoe he wore the week prior at The Artois Championships in London (he lost to Rafa Nadal in the finals). He apparently slipped and slid too much and decided to give Nike a try…

David Ferrer in Lotto blue

Spaniard David Ferrer plays at this week’s Open de Tenis Comunidad Valenciana wearing pieces from Lotto‘s refreshing aqua-colored Spring 2008 Effect line. Notice the assymetrical geometric scribble that seems to be all the rage these days.

Buy: Lotto Effect Crew, $42.99; Effect Shorts, $29.99; Effect Polo, $49.99.

(photos via OTCV gallery)