kit count: lacoste shows at french tourney in montpellier

#kitcount - Feb 4-10, 2013

 

Last (gar)men(ts) standing: As much as we here at TSF pay attention to the scorelines week in and out, we’re also curious about which brands have been making the smartest (luckiest?) moves with their sponsorships: are they putting eggs in the correct tennis baskets? Are their players making the later rounds of tournaments?

#kitcount: If you have questions, feedback, or comments about this, please contact us with the #kitcount hashtag. Looking forward to explore this with y’all.

Croatian love: The sponsor-less Ivan Dodig is makin use of his real estate with shout-outs to his homeland, similar to how Marcos Baghdatis had Cyprus badges for a brief period in 2010. Dodig’s worn badges over his kits in Kooyong and at the Australian Open.

wilson kicks off nationwide ‘spin effect tour’ to demo steam racquets

Wilson Racquet Sports today announced its nationwide “Spin Effect Tour” that will visit retailers and consumers in more than 200 venues, showcasing the brand’s game changing, Spin Effect Technology. Taking place from February through June, the Spin Effect Tour targets avid tennis players at tennis facilities across the country and will also be featured at some of the country’s leading junior developmental programs: Brookhaven Tennis Club in Dallas, Westheimer Tennis Club in Houston, Sanlando Park Tennis Center in Orlando, and the Evert Tennis Academy in Boca Raton.

Wilson’s proprietary Spin Effect Technology racquets, the Steam 99S and Steam 105S, became available to consumers in January. Both racqyets dramatically increase spin for consumers of all levels, enabling players to add more than 200 RPMs on their shots without needing to change their swing. (Watch: Video review of Wilson Steam Racquets)

Wilson’s marketing and sales team will be leading the event to explain the benefits around the proprietary Spin Effect, the Steam S racquets, and they will also take players through the TrackMan experience which tracks ball rotation, height and arc of shots and was used in the development of Steam S racquets.

Players who participate in a Spin Effect Tour will also have an opportunity to win an autographed racquets from Roger Federer and Victoria Azarenka. The tour welcomes players of all ages. For more information about hosting a Spin Effect Tour event, please contact wilsontour [at] wilson.com.

australian gothic: wilson fetes vika azarenka’s australian open win

Victoria Azarenka wins the 2013 Australian Open using a Wilson Juice tennis racquet

Fight to the Finish: The road to the second consecutive Australian Open title for World No. 1 Victoria Azarenka was long and hard. Not only was everyone trying to topple her, they came close to doing so: Jamie Hampton pushed Vika to three sets in third round but eventually lost because of a back injurySloane Stephens couldn’t continue her momentum after Azarenka’s 10-minute medical timeout in the semis; and Li Na rolled both ankles and hit her head — enough for the 2011 finalist to lose any edge she might have had over Vika in the final. And add to that the already anti-Vika crowd who became rabid after that questionable timeout and was out for Schadenfreude and blood.

But these were all mere distractions which Azarenka’s “fighter” mentality swatted away. She ground out a 4-6, 6-4, 6-3 victory over Li in Saturday’s final.

FYI, Azarenka’s playing a Juice racquet from sponsor Wilson. (Review: Tennis Now’s Robert Martin on the Juice 100 BLX.)

Australian Gothic: Meanwhile, this ad sent out by the Wilson folks after Vika’s win is creeping us out. What happened to her eyes? Full version of the tribute after the cut…

picks from the australian open e-store

australian open 2013 online store

Merch, merch, merch everywhere: The tournament organizers for the 2013 Australian Open are dialing in their merchandising skills, this year coming up with a few souvenirs we wouldn’t mind having around the house (clockwise, from the top left): player towels ($55AUD), girl’s heart t-shirt ($30AUD), player towel keychain ($10AUD), personalized mugs ($17.95AUD) Wilson jumbo pink ball ($35AUD), Men’s 2013 Event T-Shirt ($40AUD).

A Closer Look: This. Model.

Also: The hears in that girl’s tee is made out of players’ silhouettes — hitting groundstrokes, hosting a trophy, etc. Fun times.

The Tennis: Follow 2013 Australian Open live scores and results at Tennis Now.

(screengrabs via australianopenshop.com)

beige beauts

Two members of the Wilson stable — Anne Keothavong and Barbora Zahlavova-Strycova — and Tennis Channel’s Cari Champion dressed in flesh tones for the fashion show put on by Wilson at the Exit Art gallery space in New York City on Wednesday, August 31, 2011.

(photos by Stephen Lovekin/Getty Images for Wilson Racquet Sports)

neon matchables

Attention to detail. We had to tell this ball girl yesterday that we just loved her nails. Loved! While lots of the bright colors at this year’s USO are coming from full-fledged kits — particularly adidas — if you look closely, this gal took subtle brightness to another level, using neon yellow on her fingernails to go along with her Polo Ralph Lauren top. We dig it.

Neon-plosion. In fact, it’s actually very hard to tell just how bright a lot of these clothing items actually are. Rafael Nadal’s Nike is blindingly yellow, though both TV and still cameras dumb it down a little. The same goes for the tones of bright reds, pinks and oranges that adidas is experimenting with. Below: David Nalbandian.

As Nick noted in a tweet yesterday, Wilson is doing the same thing, though they are going more of the Nike route (accents) than adidas (full color blocking/in-your-face patterns).

Which do you prefer? Below, a good shot of the adidas kit that Sania Mirza had on today — similar to the bright number that Christina McHale rocked yesterday — both on the new Court 17.

And don’t forget that this all comes back to PRL, too. Their ball persons are in the same fashion game as the players. Anyone noticing a trend?!

(top image by TSF; others by getty images)

tsf interview: madison is all keyed up

Open-bound: This past weekend was a big one for 16-year-old Madison Keys. The up-and-coming US teen went through three rounds of tennis to earn a win at the Wildcard Playoffs event in DC, scoring herself a spot in the main draw of the Open. Keys took out last year’s media darling of the US Open — Beatrice Capra — in the final, 3-6 6-4 6-0. Keys has played in just one other main draw event in 2011, losing to Patty Schnyder in the opening round in Miami in a third-set tiebreaker. The current world no. 456 lost in the opening round of qualies at last year’s Open.

Above, Wilson pits Keys in a great video with professional opera singer Lily Oh. In the vid, the two ladies try to teach one another a few tricks about their vastly different trades. The result? Mostly hilarity.

Below, TSF gets in a few Qs with the NYC-bound teen before her first-ever Open main draw.

TSF: You can use your Wilson racket to do anything other than play tennis. What would it be?
Madison Keys: I would eat every meal off of it.

TSF: Flossing is something ___________.
MK: Flossing is something everyone lies about.

TSF: Say you have the option to play in just one of the four Majors — ever. Which do you choose?
MK: 
US Open

TSF: Katy Perry’s “TGIF” video is _________.
MK:
Katy Perry’s TGIF video is one of my favorites.

TSF: Speaking of “TGIF,” Rebecca Black’s “Friday” got removed from YouTube. This makes you feel what? Because?
MK: It makes me feel sad because of the hateful comments, but also grateful that my sisters stopped playing it.

TSF: How did you celebrate your sweet 16?
MK:
Went out with friends for a movie and ice cream.

TSF: What’s your favorite kind of ice cream?
MK: 
White chocolate raspberry from Whitey’s. [Keys is an Illinois native.]

TSF: Andre Agassi and Steffi Graf offer you to play doubles — with one of them. Who do you choose?
MK:
Steffi Graf

(Video courtesy of Wilson)