madison keys: moving better, knowing what she wants, giving back



The US Open American Express Fan Experience 2013 A decal of Madison Keys appears inside the American Express Fan Experience, a hospitality suite installed on the grounds of the 2013 US Open.

Madison Keys has better knowledge of her game. The fifth-best American on the WTA Tour has had a solid year, reaching the quarterfinals at events in Birmingham and Charleston, and making her way through qualifying before falling in the second round of the main draw in Madrid.

Keys was scheduled to face seed Jelena Jankovic in her opening match at the 2013 US Open. “I was telling people that I felt like I was going to have a seed in the first round,” said Keys by phone from her hotel in New York City. Thus, a match-up against a former World No. 1 was not a surprise. The Serbian Jankovic, who has had a resurgence in her own game after a mental refocus that started early this year, defeated Keys in straight sets.

This loss is only a slight setback to what has been a successful year for Keys, who is now ranked 39th. “Pieces of my game have come together a little better,” shared Keys. “I have a better idea of how I want to play and when I’m going to do certain things [on the court].” Keys also credits better movement on the court for her rise in the rankings.

The US Open American Express Fan Experience 2013
A fan at the US Open American Express Fan Experience watches as his tennis strokes are translated into visual art and sound.

The 18-year-old was also one of three American tennis players – Sloane Stephens and Jack Sock are the two others — showcased in the American Express Fan Experience, set up on the grounds of the USTA Billie Jean King National Tennis Center for the 2013 U.S. Open. Of the many interactive exhibits, Keys showed interest in the display that turns groundstroke swings into music and art. We asked her what genre of music would best describe her tennis style; she said it would be “smooth” with a little crazy.

Keys was also instrumental in the erection of three new tennis courts at the Hodge Park Community Tennis CEnter in Rock Island, Ill., where Keys is from.

“I am really proud to be here today to help support this Fresh Courts program created by USTA and American Express, and to help support tennis communities like this, especially the one here in Rock Island where I grew up,” said Madison Keys to the Rock Island, IL community during the ceremony.

(Getty Images courtesy of American Express)

wilson to reveal new ‘spin effect’ racquet at u.s. open pop-up



Wilson Racquets - Spin Effect - U.S. Open 2013

 

Wilson racquet lovers making a trek out to the U.S. Open, a heads up: the company will be revealing a brand new Spin Effect Technology racquet in their on-site pop-up store. It will be the first place anyone can purchase said stick, and there will only be limited inventory available.

spotted in the city: prince sets up shop at 47th/lex



Prince Tennis opens a storefront in NYC

 

Prince has set up a pop-up store (“brand experience”) in New York City timed with the 2013 U.S. Open. The space, which opens on August 23, will host appearance by sponsored athletes, viewing parties, and a space selling limited-edition merchandise. There will also be an opportunity to preview the Fall 2013 product collection before they hit the stores in October.

 

(photo by @npmikolich)

sharapova withdraws from the 2013 u.s. open with shoulder injury



Maria Sharapova - Nike - 2013 Australian Open

 

Blowing us a red-lipped kiss goodbye: 2006 U.S. Open Champion Maria Sharapova withdrew from this year’s Championship because of bursitis in her right shoulder. “Maria has informed us that she will be unable to compete at the U.S. Open this year due to a right shoulder bursitis and has withdrawn from the tournament,” U.S. Open tournament director David Brewer said in a statement. “We wish her a speedy recovery and look forward to her return to New York next year.”

Sharapova also released a statement through her own website, saying “”I just wanted to let you know that withdrawing from the US Open has been a really tough decision to make. I have done everything I could since Wimbledon to get myself ready, but it just wasn’t enough time. I have done many tests, received several opinions and it all comes down to taking the proper amount of time to heal my shoulder injury properly. It’s certainly not an easy decision to make ahead of one of my favorite tournaments, but I know it’s the right one that will get me back on the courts soon. I plan on taking the next few weeks off, receiving proper treatment and rehabilitation. I will miss being part of the US Open, but can’t wait for next year!”

Moving on up: Because of this withdrawal, Agnieszka Radwanska moves up to the No. 3 spot in the seedings previously held by Sharapova. All the other seeds move up, with Anastasya Pavlyuchenkova moving up to the take the No. 32 seeding. (See: 2013 U.S. Open Women’s Singles Seeds | Men’s Seeds)

(via USATpicture of Maria Sharapova from the 2013 Australian Open via Getty Images)

american express at the 2013 u.s. open



The American Express Experience at the 2013 U.S. Open

U.S. Open sponsor American Express is behind many of the initiatives that enhance the fan experience at the USTABJKNTC during the two weeks it plays host for the last major of the year. They’ve taken over a section of the Indoor tennis center, providing swing analysis, virtual tennis, an exhibit by the Hall of Fame on “Battle of the Sexes,” an IBM Data Wall, and other great ways to cool down and pass the time while at the Open. Outside of the hospitality area, Amex also offers their radio commentary (Radio Live) and TrendCast, a feature within the U.S. Open app that tracks trending topics in social media.

Read on: The full release is below the gallery (and the cut).

(renderings courtesy of American Express) [Read more...]