atp tour and lacoste extend partnership through 2015

The ATP has announced a two-year renewal of its partnership with Lacoste, the renowned lifestyle fashion brand. The “crocodile” will continue to dress the line judges at the season-ending Barclays ATP World Tour Finals at The O2 in London until 2015. Lacoste has been a loyal partner of the world’s biggest indoor tennis tournament since 2002.

“As a partner for the past 12 years, from Shanghai to Houston and now in London, Lacoste has always been in line with what the event stands for: a mix of tradition and innovation,” said Laurent Delanney, ATP Commercial Director. “The Barclays ATP World Tour Finals is broadcast in 193 territories and Lacoste is present in 114 countries. Wherever it takes place, the extensive global coverage of the tournament is the foundation of our successful partnership.”

Beyond the on court brand exposure, Lacoste’s benefits include a private hospitality suite in the Sponsor Village facing one of the practice courts and a promotional booth in the popular Fan Zone, which welcomed over 300,000 people in 2013.

“With our support to several players and several tournaments throughout the year, it is natural for us to partner with the culmination of the ATP World Tour season.” said Berta de Pablos-Barbier, Group Marketing & Branding EVP. “We will keep a close look at the Race to London to see if some of our ambassadors qualify for the tournament in the singles or doubles draw.”

An extended collaboration

Both parties also took the opportunity to extend the collaboration, which will see the ATP staff wearing Lacoste at all ATP events and Lacoste receiving advertising space on ATPWorldTour.com, which recorded 550 million page views in 2013.

“Our teams are very proud to wear Lacoste clothes, which combine elegance and comfort,” said Laurent Delanney, ATP Commercial Director. “The quality and consistency of the clothing reflects the level of professionalism we want to achieve in all areas of our organisation.”

“ATPWorldTour.com is a very good platform to keep expanding our new campaign ‘Life is a beautiful sport’ as an established member of the big tennis family.” said Berta de Pablos-Barbier, Group Marketing & Branding EVP.

 

 

kit count: lacoste shows at french tourney in montpellier

#kitcount - Feb 4-10, 2013

 

Last (gar)men(ts) standing: As much as we here at TSF pay attention to the scorelines week in and out, we’re also curious about which brands have been making the smartest (luckiest?) moves with their sponsorships: are they putting eggs in the correct tennis baskets? Are their players making the later rounds of tournaments?

#kitcount: If you have questions, feedback, or comments about this, please contact us with the #kitcount hashtag. Looking forward to explore this with y’all.

Croatian love: The sponsor-less Ivan Dodig is makin use of his real estate with shout-outs to his homeland, similar to how Marcos Baghdatis had Cyprus badges for a brief period in 2010. Dodig’s worn badges over his kits in Kooyong and at the Australian Open.

kit count: australian open women’s QFs

Australian Open logo

The Women’s QF draw at the 2013 Australian Open: adidas (6), Nike (4), Lotto (2), and 1 each for Under ArmourFilaLacoste, and Qiaodan.

Breakdown: See the complete list after the cut…

happy as a sam

Say “stripes!” The US Open champ, Sam Stosur was reportedly running on some 90 minutes of sleep today — the day after she trotted past Serena Williams in an incredible display on Arthur Ashe Stadium court, winning 6-2, 6-3 for her first slam. The Aussie made a trip to Times Square for a I-just-won-the-Open photo-opp, donning an adorable striped red and white, loose-fitting dress by Lacoste.

Normally we’d want something like this belted, especially if you have a body like Sam’s. But it was 70 and breezy in New York today and somehow Aussie Sam made the concrete jungle feel quite beachy. And check out that sock tan, mate!

TSF Vault: Lacoste USO tees | Lacoste archives

(Photo by Angus Mordant via Detomix)

huff(po)ing and puff(po)ing: tsf on styleist

Over at Styleist, we point out a few U.S. Open fashion notables to the casual tennis fan: the neon Polo Ralph Lauren ballperson polos; Sharapova‘s Head bag (it’s true: we can’t stop raving about it); Galina Voskoboeva‘s ruffled dress from Ellesse (trust: it wouldn’t have made this list had it been worn by Nadia); Lacoste‘s color blocking for both men and women; and adidas‘ men’s adiZero line — all those triangle patterns are to die for!

What do you think? Was there something else we should have mentioned?

Read: “U.S. Open Tennis Fashions: What You Don’t See On TV,” styleist.com.

practice makes perfect: stan wawrinka

Buy: Lacoste Geometric Graphic Tee, $60.

No. 2 in the 2nd: Switzerland’s second-in-command, Stan Wawrinka, became Donald Young‘s first upset when he lost to the American 6-7 (7-9), 6-3, 6-2, 3-6, 6-7 (1-7) in the second round. Wawrinka, the tournament’s 14th seed, will be playing alongside Roger Federer in their Davis Cup World Group Playoff tie against Australia later this month. Meanwhile, Young plays Andy Murray today for a spot in the quarterfinals (if the weather allows him).

(photo via Flickr by achartoff)