fashion focus: australian open highlight(er)s

The fashions on the courts of Australian Open are a little more subtle this year, but a few things have stood out, most notably the presence of bright yellows and greens — the highlighter shades — for match play.

Alexandr Dolgopolov - Gael Monfils - Andy Murray - 2013 Australian Open

Gael Monfils (center), now a member of the Asics stable (he was previously with K-Swiss), played in a sleeveless crew — the Frenchman’s trademark — as he upset 18th seed Alexandr Dolgopolov 6-7(7), 7-6(4), 6-3, 6-3 in the first round. Andy Murray, on the right, is wearing this season’s Barricade crew, with the same shoulder detail that carried through from the end of last season.

Maria Sharapova - Nike - 2013 Australian Open

Grey was also the accent color of choice, with the straps on Maria Sharapova‘s Premier Tennis Dress from Nike in that shade (but we’re in love with the futuristic lines at the check and in the racerback), as well as the trims on the men’s adidas adiZero (on Dolgo) and Barricade (Murray) lines for the Australian summer.

More: Lisicki, Caro, Tomic, and the boys of Lotto all wear the brights — see ‘em  after the cut…

short balls: who’s next? PINK & football, TOMS goes Maria + more


Who’s next?
We’re sort of obsessed with the art and function-ability of Prince‘s “Who’s Next” campaign, which let’s users click through a barrage of up-and-coming Prince-racquet toters. US Open junior champ Oli Golding gets his own profile page and the youngsters are splashed across the racquet-maker’s homepage in a well-made vid. Who’s next? Whoever doing is doing Prince’s graphics, we say. One more shot of Prince’s crowning campaign after the jump.

Serena and Venus approved?
We sort of have a love/hate relationships with the whole I’m-a-sexy-chick-wearing-an-NFL-jersey thing. If you’re going to wear a jersey, just wear one, right?! But if honor of all things consumer-tastic, we don’t mind the Victoria’s Secret adventure into sports-timate wear. Just for Serena and Venus, we chose to snapshot the Miami Dolphins page above. Zip-up hoodies run for $68 and “Hipster panties” go for $10.50 or three for $25.50. See a couple more items after the jump.

TOMS, too.
Looks like TOMS, the ever-popular shoe among fashionable do-gooders, is taking a lesson from Maria Sharapova.  Following the great success of Maria’s ballet flat for Cole Haan, TOMS announced that on Feb. 15 of next year they’ll begin to sell their own version of the chic shoes (blue suede, picture above). The shoes will retail for $74 to $129. | More: And if you didn’t know already, TOMS is now taking their you-buy-one-we-give-one-away model to eyewear, which has been a popular hit already.

Hey, New Yorkers!
TSF East really wishes that we could be at this one: Gelf magazine is hosting a tennis-centric reading night this Thursday, Oct. 6, at Le Poisson Rouge in Greenwich Village. Who will be there? That’d be the Wall Street Journal‘s Tom Perrotta, Sports Illustrated‘s S.L. Price and L. Jon Wertheim (here’s his latest Mailbag, if you want talking points). The chatting starts at 7:30, but we advise to be there around the 7 p.m. doors-open time.

short(er) balls: Tom Ford
gets the nod from Out magazine readers as the best-dressed gay. Worst? Boy George takes that honor, according to the mag’s brethren. Who was the most versatile of the crew? TSF fave Johnny Weir was fourth in voting for both best AND worst dressed out of 50 fellas. Double axel! | Staying gay: a list of the all-time best queer TV characters. | Reebok‘s EasyTone shoes? Not so toning, says the US government. | Hope Solo is posing sans clothes for ESPN the Magazine‘s body issue. No tennis players are on the to-pose list, as far as we can see. | Need your tennis betting fix? The new site Tennis Prophet allows for interactive chatting with other fans. | Ticketmaster is giving away a free clinic with the Champions Series Tennis tour (Johnny Mac, Sampras, Agassi + more involved) and other gear. You can’t really beat a free deal anywhere, y’all.

Prince and PINK after the cut (and we don’t mean the artists).
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another look at the ralph lauren x new balance u.s. open shoe

Here are two more looks at the Polo Ralph Lauren x New Balance sneaker created for this year’s U.S. Open — you know, the ones that go with the ballpersons’ be-neoned clothes. We didn’t quite notice the colorful soles when we saw them last week. Cute!

Buy: 2011 US Open Tennis Sneaker, $95.00, ralphlauren.com.

(screengrab via ralphlauren.com)

spotted in the city: is that vodka in there? +WANTing those shoes

Slurp and step. Do you guys remember the Honey Deuce Grey Goose specialty drinks from a couple of years ago? Well, we do (so thirsty!) and they’re still serving up the delicious gems at the GG outposts around the ground. Too bad this just-outside-the-fence giant cup wasn’t full of vodka. We would have gladly parked there for the day and stuck to the practice courts. And: How much do we love these New Balance shoes? They’ve been done in collaboration with Polo Ralph Lauren for the officials at the Open, and though some of us at TSF are so-so on the many bright colors on site this year, we LOVE this option. What’s that? You want our sizes? Gladly…

Shop: Both the men’s and women’s shoes are available online for $99.99 on New Balance’s site.

(TSF photos)

spotted in the city: shoes in boulder and ana in soho

Because there were no trophies to be handed out on Sunday, we’re throwing out a couple of our recent city sightings. Have something you’ve spotted that you’d like to share? Send it to us. -NM

We’re digging this stringing of shoes in the display window at the Newton Running store in Boulder, CO. Peruse their colorful collection here.

Though we’re loving Caro in Stella, it has been Ana that has continued to get street-level billing at SoHo’s adidas store. (TSF photos)

on the 2nd day of giftmas: if the shoe fits

There was no glass slipper to be worn on the tour this year, not – at least – for the professionals. Melanie Oudin did her best at that last year at the US Open (as did the much-forgotten Jelena Dokic at the Aussie), but no such slipper was happening this year. There were, however, plenty of good shoes to be worn by the pros and we give you a good line-up to find over the next two weeks, just in case you have a Christmas Day tennis match with Pete Sampras (or his trophy stealer).

The adidas Barricade (shown above) has been alive and well for awhile now, and the sixth version of the shoe launched this fall. Oudin sported her “Courage” pair at this year’s USO, and a bevy adidas-wearing players were together to tout the shoe before the start of play at the US Open. But you don’t need to be at Flushing Meadows to sport these kicks, find them online starting at $115.

Remember when? TSF was besties with Justine. We do: The Justine Diaries | Part 2 (We’re famous in Belgium!)

If you’re not looking for competitive kicks, we would have loved to have recommended you landing on the K-Swiss collaborative shoe, Deuce. But the shoe, which we gave a thumbs-up to in October, sold out in three weeks after a successful collaboration with Undefeated, a quirky SoCal.  Therefore, we’re giving the nod to the aptly-named “Classic Hiker” from K-Swiss, which was just named one of Complex‘s 18 Best Boots for Winter. What’s even better than the look of this no-nonsense shoe is its price: $75 online.

Below: a look at the Ariake, a K-Swiss running shoe that we’re digging. Online for $100.

Hop the jump for our other shoe picks this holiday season.

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jurgen melzer’s all-white adidas shoes

Quads are made for lunging: TSF saw Austrian Jurgen Melzer (we really need to stop thinking he’s German) work for his first round victory at the 2010 US Open. His pesky opponent? Dmitry Tursunov. Melzer needed five sets to advance and fell three rounds later to Roger Federer. (This week, in Japan, he lost in the second round to Troicki.)

Restraining order be damned, we’re not quite done with our Jurgenmania: he’s made us drinks, we’ve shared moments in the loo, and now we’re looking at his shoes. As we watched that US Open match against Dima, we noticed these all-white sneakers. What’s brewin’ over at adidas R&D? (By the way, Melzer’s since gone back to the CC Genius II Synthetic.)

More: All our US Open pics (including more of this white shoe) after the cut…

reebok goes for the backside approach; more oreo (moreo?)

Reebok‘s EasyTone shoe is coming with an easy-on-the-eyes ad campaign that the company has rolled out over the last year. The ads feature backsides of women (and their calves and their thighs and their… ) in a variety of outfits, settings and backdrops. Reebok has a couple of ads circulating on TV and the web for the shoe, which has “balance-ball inspired technology” on the soles to “tone and shape.”

Buy it: From $49.99-$139.98, the EasyTone selection includes athletic wear, sandals, and boots for both men and women. Our fave? The EasyTone Reeinspire in lime green. Just in time for the Aussie Open to get under way…

More commercials: Another spot from Oreo to introduce their new “Heads or Tails” cookie with the help from Venus and company. (See a previous one here.)

(screengrabs via youtube)

k-swiss x undefeated = the “deuce” shoe

K-Swiss is the latest collaborator working with Undefeated on footwear, having their “Deuce” shoe re-imagined in five new colorways for the fall. It’s a pretty simple shoe; note the placement of that gum toebox, covering a larger surface area than what we’re used to. TSF’s pick, btw, is the bright blue one in the back!

The shoe’s now for sale at the Tokyo Undefeated store; eveyrone else gets ‘em on October 29.

A Vera good year: Meanwhile, K-Swiss workhorse Vera Zvonareva has booked her berth in the WTA Year-End Championships, joining Caroline Wozniacki, Serena Williams, and Kim Clijsters in this 8-woman field held in Doha. (Info: Tournament site.)

(image and info via Hypebeast)