UNIQLO previewed the 2013 U.S. Open kits to be worn by World No. 1 Novak Djokovic and at the same time announced that it would sell a collection based on these styles, available to the public.
The designs keep simple, as has been the case for Djokovic’s UNIQLO uniforms thus far, and the Japanese outfitter’s design director, Naoki Takizawa, explained their concept behind the pieces. “The collection captures [Novak's] calm demeanor as well as his strong energy on the court in a striking yet unconventional black scheme and includes a mint green color that was chosen by Novak. The red version of his performance wear portrays a sense of passion while incorporating the UNIQLO official company colors of red and white. Once again the lines are an important design element aimed to help visualize his physical strength and speed on the court.”
The company also offered another description for the collection on their website: ”While unusual in the tennis world, we chose black as a key color in this year’s U.S. Open Collection.” JFTR, it’s really not that unusual, at least not for the U.S. Open (See: Roger and Serena wear black in NYC.)
“To us,” UNIQLO continues, “the color represents the strength and elegance of Novak Djokovic’s playing style. The mint blue detailing matches the tournament’s official color and symbolizes the cool agility of Novak’s movements on the court.”
Buy: Novak Djokovic Performance Wear; polo, shorts, track jacket, track pants priced at $49.90; socks, $9.90; uniqlo.com
Looking forward: Djokovic heads into the final Slam of the year with a 5-2 record for the summer hard court season; he lost in the semis of Montreal to Rafael Nadal and the quarters of the Western & Southern Open to John Isner.
#meetnovak: Uniqlo arranged a meeting between Novak and fans at their Fifth Avenue flagship on Monday night.
(product images courtesy of UNIQLO; #meetnovak photo via @TheSliceTweets)