nike+ fuelband campaign highlights ping pong in #makeitcount campaign



NYC - Nike - #MakeItCount - PingPong - Table Tennis

 

Nike NYC folds in some table tennis into its campaign to get folks in New York to raise their heart rates. The latest event organized by Nike NYC Serving It Up: Tournament of Champions is a ping pong happening this Friday, August 23 at Moynihan Station (401 7th Ave. @ W. 33rd St.). Reserve your spot by tweeting a pic of your Nike+ Fuelband to @nikenyc on Twitter.  Winners could bag stylish gear like workoutwear, sweatbands, and shoes.

More: Check @nikenyc for more details.

for its first birthday, sharapova’s sugarpova launches accessories line



Sharapova / Sugarpova launches Accessories Collection at Bendel

Maria Sharapova celebrated the one-year anniversary of Sugarpova by showing off the Sugarpova Accessory Collection on Tuesday at Henri Bendel.

The line, which includes jewelry, hair accessories, apparel, and cosmetic cases, officially launched at the Bendel flagship on Fifth Ave. on HenriBendel.com, and Sugarpova.com — all on Tuesday.

Sharapova co-designed the collection alongside the Henri Bendel team of accessories designers.

As part of the launch, Bendel has set up a “Maria’s Must-Haves On & Off the Court” pop up shop on the 2nd floor of the Fifth Avenue store.

“It has been such an exhilarating first year for Sugarpova and there is nothing more exciting than to celebrate this milestone by creating an exclusive accessories line with Henri Bendel,” said Sharapova via a press release. “These accessories are fun and chic while multifunctional.”

Sweepstakes: Maria fans that can’t make it to the New York City pop up shop will still have an opportunity to partake in the festivities by entering the Henri Bendel and Sugarpova sweepstakes on the Henri Bendel Facebook page. Entrants have the opportunity to enter-to-win a prize package including Sugarpova candy, all items from the accessory line, tennis product and gear and tickets for two to the U.S. Open.

(Images courtesy of Sugarpova)

li na in nike women’s 2013 looks



Li Na - Nike Women's Spring 2013 lookbookWristband tan chic: The folks at Nike released these pictures of Li Na wearing pieces from the company’s Spring 2013 Women’s collection. The Chinese superstar is still recovering from the ankle injury she sustained during that tense 2013 Australian Open final, which she lost to Victoria Azarenka. As such, Li did not participate in this week’s Dubai Duty Free Championships. Other ladies have fallen out, too: Vika withdrew because of a foot injury, and Serena Williams bowed out before her second round match against Marion Bartoli because of a lower back issue. The semifinal match-ups will pit Sara Errani against Roberta Vinci and Petra Kvitova with Caroline Wozniacki. (Draw: Dubai Women’s Singles) More: See the rest of the photos from Li Na’s Nike Women’s Spring 2013 shoot.

ita men’s indoors: virginia takes down usc



Emilio Gomez plays in the ITA National Men/s Tennis Team Indoor Championship

Cavalier Tennis: The second-seeded USC Trojans were no match for top team Virginia at this past weekend’s 2013 ITA National Men’s Team Indoor Championship, hosted in Seattle by the University of Washington. Virginia won the final 4-2, taking the doubles point and the top three singles points. USC gets top clothing marks, though, especially with this retro kit from the earlier rounds and the all-black Nike outfit (seen above on Emilio Gomez), which reminds us of the Darth Federer outfit, also by Nike, worn by Roger Federer at the 2007 U.S. Open.

Finn Tearney (Pepperdine) - 2013 ITA Men's National Team Indoor Championships

Also noted is the change of Pepperdine‘s kits from Quiksilver to adidas (Seen here on Finn Tearney.

(Photo Credit: ITA Facebook)

nike tops ‘fast company’ list of most innovative companies



Nike - Most Innovative Company - 'Fast Company' March 2013

Sightings in the (news)stands: Serena Williams and Nike CEO Mark Parker are on the cover of Fast Company‘s March 2013 issue, which profiles the company’s rise to the top of its list of the World’s 50 Most Innovative Companies with the introduction of FuelBand, an electronic bracelet used for athletic training, and the super-light Flyknit shoe.

The article also mentions that Serena will be releasing her core workout as part of the Nike Training Club app.

Serena, on the need to innovate her “brand” more:

“I’m not disrupting my brand enough. I need to do it more. Nike always tries to improve. They never say, ‘I’m No. 1, and I’m happy.’ They always say, ‘How can we get better?’ … What can I do to be better?”

Right track: Serena must be doing something right; she became the oldest No. 1 on the WTA Tour since computerized ranking system came into being in 1975.

(Photo Credit: photo by TSF)