nike+ fuelband campaign highlights ping pong in #makeitcount campaign

NYC - Nike - #MakeItCount - PingPong - Table Tennis

 

Nike NYC folds in some table tennis into its campaign to get folks in New York to raise their heart rates. The latest event organized by Nike NYC Serving It Up: Tournament of Champions is a ping pong happening this Friday, August 23 at Moynihan Station (401 7th Ave. @ W. 33rd St.). Reserve your spot by tweeting a pic of your Nike+ Fuelband to @nikenyc on Twitter.  Winners could bag stylish gear like workoutwear, sweatbands, and shoes.

More: Check @nikenyc for more details.

for its first birthday, sharapova’s sugarpova launches accessories line

Sharapova / Sugarpova launches Accessories Collection at Bendel

Maria Sharapova celebrated the one-year anniversary of Sugarpova by showing off the Sugarpova Accessory Collection on Tuesday at Henri Bendel.

The line, which includes jewelry, hair accessories, apparel, and cosmetic cases, officially launched at the Bendel flagship on Fifth Ave. on HenriBendel.com, and Sugarpova.com — all on Tuesday.

Sharapova co-designed the collection alongside the Henri Bendel team of accessories designers.

As part of the launch, Bendel has set up a “Maria’s Must-Haves On & Off the Court” pop up shop on the 2nd floor of the Fifth Avenue store.

“It has been such an exhilarating first year for Sugarpova and there is nothing more exciting than to celebrate this milestone by creating an exclusive accessories line with Henri Bendel,” said Sharapova via a press release. “These accessories are fun and chic while multifunctional.”

Sweepstakes: Maria fans that can’t make it to the New York City pop up shop will still have an opportunity to partake in the festivities by entering the Henri Bendel and Sugarpova sweepstakes on the Henri Bendel Facebook page. Entrants have the opportunity to enter-to-win a prize package including Sugarpova candy, all items from the accessory line, tennis product and gear and tickets for two to the U.S. Open.

(Images courtesy of Sugarpova)

li na in nike women’s 2013 looks

Li Na - Nike Women's Spring 2013 lookbookWristband tan chic: The folks at Nike released these pictures of Li Na wearing pieces from the company’s Spring 2013 Women’s collection. The Chinese superstar is still recovering from the ankle injury she sustained during that tense 2013 Australian Open final, which she lost to Victoria Azarenka. As such, Li did not participate in this week’s Dubai Duty Free Championships. Other ladies have fallen out, too: Vika withdrew because of a foot injury, and Serena Williams bowed out before her second round match against Marion Bartoli because of a lower back issue. The semifinal match-ups will pit Sara Errani against Roberta Vinci and Petra Kvitova with Caroline Wozniacki. (Draw: Dubai Women’s Singles) More: See the rest of the photos from Li Na’s Nike Women’s Spring 2013 shoot.

ita men’s indoors: virginia takes down usc

Emilio Gomez plays in the ITA National Men/s Tennis Team Indoor Championship

Cavalier Tennis: The second-seeded USC Trojans were no match for top team Virginia at this past weekend’s 2013 ITA National Men’s Team Indoor Championship, hosted in Seattle by the University of Washington. Virginia won the final 4-2, taking the doubles point and the top three singles points. USC gets top clothing marks, though, especially with this retro kit from the earlier rounds and the all-black Nike outfit (seen above on Emilio Gomez), which reminds us of the Darth Federer outfit, also by Nike, worn by Roger Federer at the 2007 U.S. Open.

Finn Tearney (Pepperdine) - 2013 ITA Men's National Team Indoor Championships

Also noted is the change of Pepperdine‘s kits from Quiksilver to adidas (Seen here on Finn Tearney.

(Photo Credit: ITA Facebook)

nike tops ‘fast company’ list of most innovative companies

Nike - Most Innovative Company - 'Fast Company' March 2013

Sightings in the (news)stands: Serena Williams and Nike CEO Mark Parker are on the cover of Fast Company‘s March 2013 issue, which profiles the company’s rise to the top of its list of the World’s 50 Most Innovative Companies with the introduction of FuelBand, an electronic bracelet used for athletic training, and the super-light Flyknit shoe.

The article also mentions that Serena will be releasing her core workout as part of the Nike Training Club app.

Serena, on the need to innovate her “brand” more:

“I’m not disrupting my brand enough. I need to do it more. Nike always tries to improve. They never say, ‘I’m No. 1, and I’m happy.’ They always say, ‘How can we get better?’ … What can I do to be better?”

Right track: Serena must be doing something right; she became the oldest No. 1 on the WTA Tour since computerized ranking system came into being in 1975.

(Photo Credit: photo by TSF)

roger federer ousted from rotterdam by benneteau

Roger Federer ousted by Julien Benneteau at the ABN AMRO WTT in Rotterdam 2013

Roger Federer made waves at the ABN AMRO WTT event — one of the ATP stops this week, in Rotterdam — with a quarterfinal loss to Julien Benneteau 6-3, 7-5. This was Benneteau’s 200th career win, his first win against Federer since 2009 (Bercy), and Federer’s first loss to a player outside the Top 20 in 28 consecutive quarterfinal match-ups.

Nike: Roger’s continuing with the same Nike kit he used as the 2013 Australian Open day session ensemble (he had that grey polo with pink placket — and matching shoes with neon pink laces — for his Melbourne night session outfit). Buy: Nike Spring 1 Premier RF Polo (Neo Turq w/ White; Stadium Grey w/ Polarized Pink), $90.

Rotterdam: “Baby Roger” Grigor Dimitrov will play against second seed Juan Martin del Potro, while Benneteau will play fifth seed Gilles Simon. (Draw: ABN AMRO WTT Men’s Singles Draw)

(Photo Credit: ABN AMRO WTT Facebook)

rankings: while in doha, serena williams becomes the oldest no. 1

Serena Williams - Oldest No. 1 - Qatar Total Open 2013

Breaking Records: American Serena Williams beat Petra Kvitova 3-6, 6-3, 7-5 in the quarterfinals of the Qatar Total Open, being contested in Doha this week, and with that returns to the No. 1 spot in the WTA rankings. When the list is released on Monday, February 18, Williams will become the oldest woman to hold the top spot since the computer rankings came into being in November 1975. This is the sixth time that Serena’ll hold the No. 1 spot, and nearly 11 years since she first reached the top, in July 2002.

“I never thought I would be here again,” said Williams following her win over Kvitova. “I am so thankful that I have the opportunity to get back to No.1. It has been a long road back and it’s a great feeling. It has been a lot of hard work but I don’t want to stop here.”

Serena’s Dress: Serena’s still wearing the same colorblocked Nike Grand Pleated Knit Dress that she wore during the Australian Open; the colorway is grand purple with electro orange and ultraviolet. Note the zigzag stitching in the upper portion of the dress. (Buy: Nike Grand Pleated Dress, $90)

Doha: The other three Qatar quarterfinals were Azarenka defeating Errani, Sharapova downing Stosur, and Aga Radwanska beating Caroline Wozniacki — all in straight sets. Serena’s was the only match that went to three sets. Tomorrow’s semifinals pit Vika against Radwanska and Sharapova against Serena. (Draw: Qatar Total Open 2013 Singles)

More stats: At 31 years, 4 months, 24 days, Williams becomes the oldest woman to hold the world No.1 ranking since the introduction of computer rankings in 1975. Previously, Chris Evert was 30 years, 11 months, 3 days when she last held the No.1 ranking the week ending Sunday, November 24, 1985.

SERENA’S WEEKS AT NO.1:
July 8, 2002 – August 10, 2003 – 57 weeks
September 8, 2008 – October 5, 2008 – 4 weeks
February 2, 2009 – April 19, 2009 – 11 weeks
October 12, 2009 – October 25, 2009 – 2 weeks
November 2, 2009 – October 10, 2010 – 49 weeks
February 18, 2013 – current No.1 – 1 week

OLDEST PLAYERS TO HOLD WORLD NO.1 SINCE 1975:
Serena Williams 31 years, 4 months, 24 days
Chris Evert 30 years, 11 months, 3 days (Nov 24, 1985)
Martina Navratilova 30 years, 9 months, 29 days (Aug 16, 1987)
Lindsay Davenport 29 years, 7 months, 8 days (Jan 29, 2006)
Serena Williams 29 years, 0 months, 14 days (Oct 10, 2010)
Steffi Graf 27 years, 9 months, 16 days (Mar 30, 1997)

WTA Rankings - Weeks at World No. 1 - February 18, 2013

(Photo Credit: Qatar Total Open 2013)

kit count: lacoste shows at french tourney in montpellier

#kitcount - Feb 4-10, 2013

 

Last (gar)men(ts) standing: As much as we here at TSF pay attention to the scorelines week in and out, we’re also curious about which brands have been making the smartest (luckiest?) moves with their sponsorships: are they putting eggs in the correct tennis baskets? Are their players making the later rounds of tournaments?

#kitcount: If you have questions, feedback, or comments about this, please contact us with the #kitcount hashtag. Looking forward to explore this with y’all.

Croatian love: The sponsor-less Ivan Dodig is makin use of his real estate with shout-outs to his homeland, similar to how Marcos Baghdatis had Cyprus badges for a brief period in 2010. Dodig’s worn badges over his kits in Kooyong and at the Australian Open.

kit count: australian open women’s QFs

Australian Open logo

The Women’s QF draw at the 2013 Australian Open: adidas (6), Nike (4), Lotto (2), and 1 each for Under ArmourFilaLacoste, and Qiaodan.

Breakdown: See the complete list after the cut…

fashion focus: australian open highlight(er)s

The fashions on the courts of Australian Open are a little more subtle this year, but a few things have stood out, most notably the presence of bright yellows and greens — the highlighter shades — for match play.

Alexandr Dolgopolov - Gael Monfils - Andy Murray - 2013 Australian Open

Gael Monfils (center), now a member of the Asics stable (he was previously with K-Swiss), played in a sleeveless crew — the Frenchman’s trademark — as he upset 18th seed Alexandr Dolgopolov 6-7(7), 7-6(4), 6-3, 6-3 in the first round. Andy Murray, on the right, is wearing this season’s Barricade crew, with the same shoulder detail that carried through from the end of last season.

Maria Sharapova - Nike - 2013 Australian Open

Grey was also the accent color of choice, with the straps on Maria Sharapova‘s Premier Tennis Dress from Nike in that shade (but we’re in love with the futuristic lines at the check and in the racerback), as well as the trims on the men’s adidas adiZero (on Dolgo) and Barricade (Murray) lines for the Australian summer.

More: Lisicki, Caro, Tomic, and the boys of Lotto all wear the brights — see ‘em  after the cut…