kit count: lacoste shows at french tourney in montpellier

#kitcount - Feb 4-10, 2013

 

Last (gar)men(ts) standing: As much as we here at TSF pay attention to the scorelines week in and out, we’re also curious about which brands have been making the smartest (luckiest?) moves with their sponsorships: are they putting eggs in the correct tennis baskets? Are their players making the later rounds of tournaments?

#kitcount: If you have questions, feedback, or comments about this, please contact us with the #kitcount hashtag. Looking forward to explore this with y’all.

Croatian love: The sponsor-less Ivan Dodig is makin use of his real estate with shout-outs to his homeland, similar to how Marcos Baghdatis had Cyprus badges for a brief period in 2010. Dodig’s worn badges over his kits in Kooyong and at the Australian Open.

kit count: australian open women’s QFs

Australian Open logo

The Women’s QF draw at the 2013 Australian Open: adidas (6), Nike (4), Lotto (2), and 1 each for Under ArmourFilaLacoste, and Qiaodan.

Breakdown: See the complete list after the cut…

top seed wozniacki sends off '04 winner kuznetsova

Top seed Caroline Wozniacki came back from a set and a break down to swat down 2004 champ (and 15th seed) Svetlana Kuznetsova 6-7 (6), 7-5, 6-1 and reach the quarterfinals of the 2011 U.S. Open. (Draw: Women’s Singles)

Sveta battled Danish scuba gear while wearing the Pierluigi pieces from Fila‘s fall Heritage collection. This is named after Pierluigi Rolando, Fila’s first designer and the creative lead from 1970-1984; he designed the brand’s famous logo and collections for Borg, Becker, Goolagong, and others.

As Fila brainstormed about how to celebrate its 100th anniversary (what made the cut: resurrecting Goolagong’s outfits for Clijsters in Melbourne and Seles’ for Roland Garros; staging an exhibit at the Tennis Hall of Fame; creating interactive marketing campaign), they also looked through Rolando’s archives in Italy for some inspiration.

Buy: Fila Pierluigi Women’s V-neck Top, $58; Women’s Racerback Tank. $64.

More: A few other looks at Kuznetsova’s Pierluigi pieces after the cut…

men in stripes: roddick, haase, and blake

The few: Only a handful of ATPers dared to venture into stripes for this year’s U.S. Open: Andy Roddick wore a piece from his Lacoste collection (Buy: Striped Polo, $88); Robin Haase, as the lone mascot for Robey, dared to go diagonal (Info: Top spin Polo); and James Blake tickled us with his Fila design (Buy: TR engineered polo, $55).

Draw: Roddick’s still in it after schooling American upstart Jack Sock in straight sets on Ashe. Up next for Andy is Benneteau, then likely a tough fourth-round match vs. Ferrer. If he survives that, it’s a QF date with Rafa!

Haase ground out Andy Murray before losing 6-7 (5-7), 2-6, 6-2, 6-0, 6-4 (yikes!). Muzz should be okay to beat Feli Lopez in the third round, but could run into trouble against Donald Young in the round of 16 or Isner (or Delpo, or Simon) in the quarters.

Blake lost to Ferrer in straight sets.

Scan: See the entire 2011 U.S. Open Men’s Singles draw here.

More: See pics of Roddick’s, Haase’s, and Blake’s polos — all after the cut…

fila’s 100 years on display at the hall of fame museum


Fine time for Fila: Monica, Boris, Kim and others are all hanging out at the International Tennis Hall of Fame and Museum — well, at least their clothes are. As part of the celebration of Fila turning 100 years old, a rotating collection of the company’s clothes through the last century is on display at the museum over the next 10 or so months, after the exhibition began in mid June. Fila is also featuring an interactive microsite, Fila.com/100, which we wrote about last month. Fans can scroll through the outfits of Monica Seles, Bjorn Borg and Guillermo Vilas and click on whether they would wear such threads today (do we sense an upcoming retro line?!). Our fave part of the microsite? The umpire collections from past US Opens. Seriously, bring back those umpire polos from the 1989 USO! We love, love, love!

But the Fila folks didn’t just through this celebration together with a few fun things to click on and leave it at that. On the microsite is an entire interactive timeline of the 100 years of the company, which takes you through the brand’s early development starting in 1911 and then looks at its growth to eventually include tennis greats like Pam Shriver and Evonne Gollagong, while looking at the brand’s dabbling in sailing, golf, skiing, swim and other sports wear. We dig it. You can even watch old Fila commercial (we recommend Monica’s 1990 spot), as well. And the brand even explores its basketball roots, looking at famous 90s stars Grant Hill and Jerry Stackhouse. Remember when?! | TSF Vault: Fila

Browsing: But if you want more of an in-person experience rather than online, the Hall of Fame exhibition will be up until around June of 2012. While it features the likes of Seles (top of the post) and a look through the men’s wear on court through the years (above), it will include four totally different shows from the brand, each living in the museum for about three months. The Hall of Fame Museum is open 9:30 to 5 everyday of the year, sans Christmas and Thanksgiving. Plan your visit.

After the cut: our favorite pieces from the Fila 100 collection and a one more look at the Museum display. [Read more...]

fashion focus: for fila, kimmie does the monica

The 80s are back with a vengeance in Fila‘s Spring Collection, worn by Kim Clijsters as she makes a run for a French Open title after two months on the sidelines. This small throwback line (top, jacket, visor, skirt) is listed in the company’s lookbook as the “Monica” — referring to Monica Seles, of course — but it turns out there’s a more personal story for Kimmie:

This collection’s inspired by an outfit she received as a Christmas gift from her parents in the mid-80s (and 80s it is — part Balzac, part L.A. Gear!), and keeps with Fila’s campaign to fete the 100th anniversary of the brand. Their first Champions collection debuted at the Australian, when Kim played in a green outfit similar to one worn by Evonne Goolagong-Cawley back in the day.

Dust off the rust(-colored clay): The second-seeded Clijsters is onto the second round of the French after taking out Anastasiya Yakimova 6-2, 6-3. She will next face qualifer Arantxa Rus. (Draw: RG Women’s Singles)

The clothes: The color palette includes fuschia, white, and deep blue. Note the jacket constructed in shiny crinkle taslin — the fabric used for most of activewear back in the day (sadly, they left out the shoulder pads!). It might be overkill to wear all the pieces together, so we suggest picking up the skort and that warm-up jacket. (What do you think of the collection? Too much? Just right? Tell us!)

Buy: Fila Champions Collection – Vintage Top, $41.99; Tennis Skort, $36.99; Tennis Jacket, $52.99; Tennis Visor, $18.99.

(Full-body match photo by AP Photo/Lionel Cironneau; other match photo by Jacques Demarthon/AFP/Getty Images)

in miami, a stroll down peekaboo street

When in Florida, do as the Miamians do — show skin! The ladies playing in this week’s Sony Ericsson Open did their part, with keyholes and other cutouts showing up in kits during match play.

From left to right: Dominika Cibulkova in Lacoste; Kim Clijsters in Fila‘s Center Court Cap Sleeve Top (Buy); Ana Ivanovic in the adiZero Dress (Buy). Not pictured: the adidas Response tank, worn by the likes of Andrea Petkovic during practice; see it here.

Brackets: Kimmie is still in the running for the SEO title after that super-close three-set fourth-round match against Ivanovic (poor Ana was up 1-5 in the third and had five match points). She now faces Vika Azarenka for a spot in the semis. (Browse: SEO Draws)

(images via Getty Images)

clijsters lends her hand(writing) to the japanese cause

Fundraiser: Kim Clijsters did her part to raise awareness and funds for those affected by the tsunami that hit Japan while the tennis world had all eyes at Indian Wells. Working with her sponsor, Fila, a shirt was designed and turned around in about a week — ready for sale at the Sony Ericsson Open in Key Biscayne. All proceeds will be donated to relief efforts.

Info: We’re not really big on wearing autographed things, but this one’s an exception: men’s versions available for $30 (in red or navy); women’s in black and red for $28. Unfortunately, only for sale at the tournament. They’re selling like hotcakes, so hopefully those who want it can get it.

Brackets: Kimmie is still in the running for the SEO title. She faces Ana Ivanovic today for a spot in the quarters. The winner will meet Vika Azarenka. (Draws: SEOpen)

Group Shot! Two more images of the players wearing their Japan shirts after the cut. We love Victor Troicki‘s photo face! [Read more...]

sightings in the stands: neve campbell and jj feild

Lovebirds Neve Campbell and J.J. Feild took in yesterday’s finals at the BNP Paribas Open. These were the first matches Neve have ever been to — she picked a good day to watch!

FYI, Neve’s going to be in Scream 4, opening April 15th, and Feild will be in Captain America: The First Avenger, which comes out this summer.

Buy: On Feild, the Fila 100 year jacket, $120, fila.com.

(photo by Bill Schlueter)