wta 40 love: martina passes $1 million in season prize money



The WTA has released the third episode in their series WTA 40 LOVE Story presented by Xerox, a 10-part video series showcasing the history and growth of the women’s tennis tour. Entitled “1982: Navratilova Passes $1 Million in Season Prize Money,” the third episode highlights Martina Navratilova‘s 1982 season when she became the first woman in tennis history to surpass the $1 million dollar prize money mark in a season.

Watch: “1982: Navratilova Passes $1 Million in Season Prize Money”, WTA 40 Love Story presented by Xerox.

under armour’s first global marketing campaign will feature sloane stephens, among others



Under Armour logo - Global Campaign with Sloane Stephens

Under Armour announced on February 12 the launch of their first ever global marketing campaign, I WILL™. The campaign aims to highlight athletic passion and UA’s “commitment to engineering innovative products that provide real performance advantages.” At the event the brand unveiled the campaign’s principal creative spot featuring Canelo Alvarez, boxing’s welterweight World Champion; Sloane Stephens; Bryce Harper, the reigning National League Rookie of the Year; and Kemba Walker, who is currently leading his NBA team in points, assists and steals per game. The minute-long ad shows the athletes in their authentic training environment wearing Under Armour products.

“Ten years ago Under Armour became a household name when the brand asked athletes everywhere to ‘Protect this House.’ The response in the iconic commercial, and throughout the years, has been the same: I WILL,” said UA CEO and Founder Kevin Plank. “Today, Under Armour inspires the next generation of athletes to unleash their inner resolve and our I WILL trademark confirms our promise to continuously redefine the future of performance through innovation that will help give athletes an edge.”



The campaign launched Tuesday globally online (watch it above) and debuts on television in the US on Saturday, February 16, during NBA All-Star Weekend (TNT). The spot will also air on multiple networks including ESPN and MTV. Other elements include digital, OOH, grassroots, international extensions, a social competition and a new microsite, IWILL.ua.com launching on February 15, 2013.

The brand also showcased its Armour39 system – a digital performance monitoring system which helps improve training, scheduled for a March 2013 launch. The system provides a single score WILLpower measurement that reflects an individual’s overall effort during a workout session and also tracks heart rate, calories burned, and intensity. Designed to seamlessly integrate into any workout, Armour39 allows athletes to uncover precise information about their training and athletic potential.

Sloane in Doha: Stephens, ranked 17th, was entered as the 16th seed in the Qatar Total Open, held in Doha this week. She beat Anna Tatishvili in the opening round before falling to the Czech Republic’s Klara Zakopalova, losing the second and third sets in tiebreaks. The quarterfinals will be played tomorrow, with Victoria Azarenka, who double-bageled McHale, facing ErraniSerena Williams vs. Petra KvitovaMaria Sharapova taking on Sam Stosur; and Agnieszka Radwanska playing Caroline Wozniacki. (Draw: Qatar Total Open Women’s Singles)

(Photo Credit: image via Under Armour)

espn2 australian open tv commercial: “tennis down under”



ESPN2 TV commercial - 2013 Australian Open

As if we weren’t already loopy from all the overnight shifts to cover the Australian Open, this commercial promoting ESPN2′s coverage of the the 2013 Melbourne event is sending us over the edge. The graphics play on how everything’s upside down (under) in the Southern Hemisphere. We love it.

Watch: 2013 Australian Open “Tennis Down Under”


(screengrab via YouTube)

before london, andy tried a new game



Small court, big results. Before Andy Murray‘s London hopes got muddled because of injury, the Scot took to a British warehouse to play some Road Tennis. Not sure what that is? Nor were we. adidas explains:

[We invited the] Road Tennis Association of Barbados to London, to teach Murray how to play Road Tennis. A cross between traditional tennis and table tennis, Road Tennis is played on the street, with participants chalking out their own courts. Murray had never played the game before, and was given just one hour to pick up his wooden bat and attempt to master the game’s ins and outs, before we put him up against Barbados’ finest.

In the video above, Murray gets a “warm-up” with storied English boxer David Haye, who is now retired, and British rapper Example.

adidas noted that the Murray vid was the first of many to come for the brand over the next year: “The event marked the start of our new campaign, where we’ll be challenging some of the world’s best tennis players, around the biggest tournaments next year.” Excited? You bet we are!

As for who Murray gets a lesson from on the Road Tennis pavement? That’d be Sylvain “Lama” Barnett, a legend in Barbados and one of the Pro Road Tennis Association’s greatest players of all time.

flashback: irene inspires irina bump lookback, 1997



Irene-a. While we’re bent on avoiding hurricane — oops, we mean hurrican’t — jokes for now, TSF contributor Troy Venechanos sent this text along to the TSF crew earlier today: “hope you survived hurricane irina spirlea!”

It was one that had us cracking up out loud, and brought to mind the famous “bump,” which — upon watching it again — may have delivered more force to Flushing Meadows than Irene herself. Hard to believe this was 14 years ago in 1997, when a 17-year-old Venus Williams took down Irina Spirlea, the Romanian, 7-6 (5) 4-6 7-6 (7) in the semifinals.

TSF Vault: Flashbacks