wta 40 love: martina passes $1 million in season prize money

The WTA has released the third episode in their series WTA 40 LOVE Story presented by Xerox, a 10-part video series showcasing the history and growth of the women’s tennis tour. Entitled “1982: Navratilova Passes $1 Million in Season Prize Money,” the third episode highlights Martina Navratilova‘s 1982 season when she became the first woman in tennis history to surpass the $1 million dollar prize money mark in a season.

Watch: “1982: Navratilova Passes $1 Million in Season Prize Money”, WTA 40 Love Story presented by Xerox.

under armour’s first global marketing campaign will feature sloane stephens, among others

Under Armour logo - Global Campaign with Sloane Stephens

Under Armour announced on February 12 the launch of their first ever global marketing campaign, I WILL™. The campaign aims to highlight athletic passion and UA’s “commitment to engineering innovative products that provide real performance advantages.” At the event the brand unveiled the campaign’s principal creative spot featuring Canelo Alvarez, boxing’s welterweight World Champion; Sloane Stephens; Bryce Harper, the reigning National League Rookie of the Year; and Kemba Walker, who is currently leading his NBA team in points, assists and steals per game. The minute-long ad shows the athletes in their authentic training environment wearing Under Armour products.

“Ten years ago Under Armour became a household name when the brand asked athletes everywhere to ‘Protect this House.’ The response in the iconic commercial, and throughout the years, has been the same: I WILL,” said UA CEO and Founder Kevin Plank. “Today, Under Armour inspires the next generation of athletes to unleash their inner resolve and our I WILL trademark confirms our promise to continuously redefine the future of performance through innovation that will help give athletes an edge.”



The campaign launched Tuesday globally online (watch it above) and debuts on television in the US on Saturday, February 16, during NBA All-Star Weekend (TNT). The spot will also air on multiple networks including ESPN and MTV. Other elements include digital, OOH, grassroots, international extensions, a social competition and a new microsite, IWILL.ua.com launching on February 15, 2013.

The brand also showcased its Armour39 system – a digital performance monitoring system which helps improve training, scheduled for a March 2013 launch. The system provides a single score WILLpower measurement that reflects an individual’s overall effort during a workout session and also tracks heart rate, calories burned, and intensity. Designed to seamlessly integrate into any workout, Armour39 allows athletes to uncover precise information about their training and athletic potential.

Sloane in Doha: Stephens, ranked 17th, was entered as the 16th seed in the Qatar Total Open, held in Doha this week. She beat Anna Tatishvili in the opening round before falling to the Czech Republic’s Klara Zakopalova, losing the second and third sets in tiebreaks. The quarterfinals will be played tomorrow, with Victoria Azarenka, who double-bageled McHale, facing ErraniSerena Williams vs. Petra KvitovaMaria Sharapova taking on Sam Stosur; and Agnieszka Radwanska playing Caroline Wozniacki. (Draw: Qatar Total Open Women’s Singles)

(Photo Credit: image via Under Armour)

espn2 australian open tv commercial: “tennis down under”

ESPN2 TV commercial - 2013 Australian Open

As if we weren’t already loopy from all the overnight shifts to cover the Australian Open, this commercial promoting ESPN2′s coverage of the the 2013 Melbourne event is sending us over the edge. The graphics play on how everything’s upside down (under) in the Southern Hemisphere. We love it.

Watch: 2013 Australian Open “Tennis Down Under”


(screengrab via YouTube)

before london, andy tried a new game

Small court, big results. Before Andy Murray‘s London hopes got muddled because of injury, the Scot took to a British warehouse to play some Road Tennis. Not sure what that is? Nor were we. adidas explains:

[We invited the] Road Tennis Association of Barbados to London, to teach Murray how to play Road Tennis. A cross between traditional tennis and table tennis, Road Tennis is played on the street, with participants chalking out their own courts. Murray had never played the game before, and was given just one hour to pick up his wooden bat and attempt to master the game’s ins and outs, before we put him up against Barbados’ finest.

In the video above, Murray gets a “warm-up” with storied English boxer David Haye, who is now retired, and British rapper Example.

adidas noted that the Murray vid was the first of many to come for the brand over the next year: “The event marked the start of our new campaign, where we’ll be challenging some of the world’s best tennis players, around the biggest tournaments next year.” Excited? You bet we are!

As for who Murray gets a lesson from on the Road Tennis pavement? That’d be Sylvain “Lama” Barnett, a legend in Barbados and one of the Pro Road Tennis Association’s greatest players of all time.

flashback: irene inspires irina bump lookback, 1997

Irene-a. While we’re bent on avoiding hurricane — oops, we mean hurrican’t — jokes for now, TSF contributor Troy Venechanos sent this text along to the TSF crew earlier today: “hope you survived hurricane irina spirlea!”

It was one that had us cracking up out loud, and brought to mind the famous “bump,” which — upon watching it again — may have delivered more force to Flushing Meadows than Irene herself. Hard to believe this was 14 years ago in 1997, when a 17-year-old Venus Williams took down Irina Spirlea, the Romanian, 7-6 (5) 4-6 7-6 (7) in the semifinals.

TSF Vault: Flashbacks

short balls: tennis in cincy is a BFD, is the open draw fixed? and more

Cin-sational: If you didn’t think that the Western & Southern Open wasn’t a big deal, take a peek at Cincinnati.com. The online hub for everything Cincy can’t get enough of the ATP‘s Masters 1000 event that is now a double dip (and mini US Open) with the women joining the men for the first time this year. The .com team has littered (in a good way) their homepage with blown-out coverage for the entire week of the tourney, which goes through this weekend. Think the New York Times should take note? We’re not so sure that they can fit some 19 links on their top bar alone, as the Cincinnati site did on Thursday. #crowded

It doesn’t stop there: If a regular old news site isn’t enough for you, CincyTennis.com offers some of the best coverage of a tournament’s site outside of the four majors. We’ve been keeping an eye particularly on the writings of TSF contributor Benjamin Snyder, who is writing for CincyTennis. | Draws: Men | Women

Fixed? ESPN‘s Outside the Lines had quite the compelling report (with plenty of fancy numbers) saying that the top two players in the US Open get a fixed draw to deal with year in and year out. Watch the report for how they average out the players’ rankings that the no. 1 and no. 2 seeds must play against. You think it’s rigged too? We can’t quite buy it. | Reaction: Busted Racquet

What’s up with the Williamses? Both Venus and Serena are expected to be at America’s wedding of the year. That’s right, Kim Kardashian is finally tying the knot! Was Serena’s injury well timed? We all know Serena doesn’t like to miss a big party, and if she did well in Cincy that meant no E! red carpet for Kim’s nuptials. Just… thinking out loud. Meanwhile, Venus sat down with Tennis.com and revealed that she is, indeed, a grunter. And what else? She sees more of a future for herself in the design world than running the WTA from Stacey Allaster‘s spot. And while Venus said she wasn’t “a committer” in her interview, she and Serena committed to a December exhibition — in Italy. They will be joined by Francesca Schiavone and Flavia Pennetta.

Roddickulous: It was a manic Monday for Andy Roddick in Cincinnati, who was attempting a mini comeback of sorts prior to the US Open. A-Rod blew a set and a break lead, then was broken in the third set when a point was awarded to his opponent as Roddick was serving at break point down and smashed a ball into the crowd. Cue the arguing from Andy. | Change of plans: Roddick takes Winston-Salem wildcard

Love kills? Things didn’t go so well for love birds Caroline Wozniacki and Rory McIlroy this last week. Rory finished 64th at the PGA Championship while Wozy was stunned by American upstart Christina McHale in the second round in Cincinnati. At least they could cuddle, right? Rory visited Caroline in Cincy for the tourney. | Open Court blog: Caro’s dad/coach just dad now

short(er) balls: Commentators (and brothers) John and Pat McEnroe talk all about the US Open in ESPN call. | Trendy, chic fashion for black men? A new duo is emerging on the cutting edge. | Who is running things at J.Crew? That’d be Jenna Lyons. | Check out New York magazine’s fall fashion coverage. | A teaching professional has been arrested in the Boston area for video taping a male member in the locker room. | New York fashion makes its way to Cincinnati for runway show during W&S Open. | Are you a recreational player trying to look cool? That’s uncool, the Wall Street Journal says. | Johnny Mac knows that your body starts to break down as you get older. | US Open wildcard playoff (for a spot in the main draw) will go through Sunday. Among those playing: Beatrice Capra. | Blake Strode looks to win the National Playoffs once again, gaining entrance to the USO qualifying draw. | Headed to the Open but not sure where to eat in Queens? The NYT has got you covered. | Rafael Nadal will appear at Macy’s in New York on Thursday for an unveiling of Armani jeans.

(Caro and Rory photo by the AP)

short balls: robert’s over and out

Next time, just grab a cup of Joe, Robert. American Robert Kendrick was banned by the ITF yesterday for one year’s time for testing positive at the French Open for the banned stimulant methylhexaneamine. Kendrick said the substance was in a capsule that he had taken to combat jet lag. Guess one day of energy equals one year off the tour for the world no. 105. The 31-year-old Kendrick will not be able to play any sanctioned matches until May 22, 2012.

From the Farmers: Tennis.com‘s Steve Tignor is of the belief that the new American-in-residence in the top ten — that’d be Mardy Fish – should set his expectations a little higher. The dude is sort of on a hot streak.

222 of ‘em. TSF contributor Jon Scott brought this vid to our attention on his Daily Spin column on Tennis.com. Yep. 222 winners at Wimbledon for Petra Kvitova. Captured in a almost-seven-minute vid. (Who has such time?!)


short(er) balls: Carmelo Anthony is added to a rather fierce US Open Kids’ Day line-up. Joining Melo is his wife La La, Kim Clijsters, Rafael Nadal and Bradley Cooper. Suffice to say we’re as excited as we’ve ever been for a day meant for the kiddies. | Tignor says that the tennis players are in need of a union. Agree? Might make for better bargaining in the future, eh? | Who is bringing the Tacchini brand back from the brink? That’d be Novak Djokovic, says Marketwatch. And fun fact: Sampras wore the brand early on in his career. | Blake Strode has deferred again from Harvard Law School. He remains in the hunt for a second straight birth into the US Open qualifying tourney via the National Playoffs competition. | Milos Raonic is recovering from shoulder surgery and hopes to be ready in time for the Open. Too bad Canada’s new no. 1 can’t make it to their always-fun Masters event. | We can’t get enough: more reasons to love Heather Watson. | USTA doles out $1.3 million in community tennis grants. It’s called grassroots, y’all. We dig it. | The World TeamTennis season wraps up with the Washington Kastles team ending a perfect season in Charleston, downing the St. Louis finals in the final. | Maria Kirilenko fails to catch the bouquet at Elena Dementieva‘s wedding. No one ever said she was good with her (catching) hands, OK?

(Getty images photo)

k-swiss’ kenny powers takes on jt

KP or JT? If you paid any attention to the ESPYs last week, Justin Timberlake (what isn’t he doing these days?!) did a comedic short for the show titled “I Love Sports,” put on by Capital One. But K-Swiss has a good series featuring a character named Kenny Powers that takes on the similar tone of Timbo’s vid, which Ad Age recommends checking out. While Justin’s spot logged in 2.7 million views, one of Kenny’s new spot had 1.6 million hits. Also on their vid chart for the week? Those classy Old Spice spots. We can’t quit em.

short balls: the post-wimbledon edition

Changing of the (screen) guard: While the victories of Petra Kvitova and Novak Djokovic marked somewhat of a changing of the guard on the respective tours, the biggest change at Wimbledon came in the week after the tournament was over: in its TV coverage. It was announced earlier this week that ESPN had outbid NBC for full TV rights of the tournament, meaning the peacock network was pushed out of a gig it had held for some 43 years. And for ESPN? They’ll have the whole shebang for the next 12 Championships. The network team of ESPN, ESPN2 and ABC will take over from London starting next year.

That’s a wrap? Did you miss the slew of Wimbledon post ops? If so, here’s a collection: Tignor’s A-List. Tignor’s the rest of them. Wertheim’s mail bag. ESPN’s Wimbledon grades. ESPN’s power rankingsWTA’s video highlights. Forty Deuce’s hilar “pic this.” The Guardian. Oh! The list goes on and on…

Too sexy for ya?  Time ran an interesting piece from its business section on the WTA‘s ad campaign, “Strong is Beautiful.” The thrust of the article: what the ?!?#?#%% Well, not exactly. But, the article points out that sexualizing the women the way this campaign does undermines women’s sports in a sense, and their ability to compete as athletes on court. We certainly see such a point.

The Journal recommends some tennis whites — including Boast — this summer. (WSJ)

Feeling Boastful? You guys know that TSF isn’t the only place online that talks about tennis fashion. OK, but we admit it: we’re the only ones that talk about it everyday. Anyway, the Wall Street Journal got in on the tennis fashion game during Wimbledon, running a piece that examined the cultural shift of the industry as it’s moved through the decades. Nope, tennis isn’t a rock-star sport driven by John McEnroe anymore, but the clothes he wore might be making a bit of a comeback. Featured in the article were one of TSF’s faves, Boast. | TSF Vault: Boast

Doesn’t it vibrate? While most of us have learned to silence our phones or at least put them on vibrate while at work or in public, it doesn’t seem as though Alize Cornet has attained such a habit. The Frenchwoman was down match point in the first round of the Swedish Open this week against world no. 1 Caroline Wozniacki when a phone started ringing. Wozy first tried to ignore the noise, but it persisted, and she stepped back from the line to see if someone would answer/silence/ignore the call. It was then that her opponent, Cornet, ran to her bag to switch off the phone that had been ringing — hers! Hilarity. Video below:

Roll the tape: Seems as though the fellas at Tennis.com — Peter Bodo, Steve Tignor and Ed McGrogan — have a new outlet for their weekly chats. The trio has teamed up with BNP Paribas for a sit down in a round-table discussion called “The World of Tennis.” This week they talk about Andre Agassi, who will be inducted into the International Tennis Hall of Fame tomorrow in Newport, R.I. | ESPN: Agassi’s top 10 moments

Short(er) balls: It ain’t “Wimble-TIN.” Sportscaster raises money for charity by fueling PSA over pronunciation of Wimble-DON. | In case you forgot, Novak Djokovic is no. 1 in the world now. HEAD hails the king. | Are you reading Jonathan Scott‘s musings on Tennis.com’s “The Spin?” If not, you should be. | Lindsay Davenport is preggers and (tastefully) pulls out of the WTT season, via doctor’s orders. | This might be a little old, but who cares? It’s Maria Sharapova talking about Cole Haan. Take note, Martina Hingis. | Shouldn’t every short(er) balls end with Djoko dancing on stage? We think so.

(Image by George Ellison via Flickr.)

short balls: wimbledon crumbs

Clean-plate club: As Wimbledon begins to wrap up, we’ve been scooping up the best little bits of the tourney yet to get big play on the TSF stage before you all run for the parks and beaches and the great outdoors post Sunday afternoon. The WTA has the above video, which we find strangely fascinating. Too bad strawberries and cream isn’t a more popular snack in the States! Just the right balance of good- and bad-for-you, right?

Draws: How Kvitova and Sharapova got there | Djokovic and Rafa, too

Wimbledon stylings, for you: Esquire has churned out a clever how-to for us regular folks on wearing Wimbledon whites. Our favorite parts of their six-step process? “Hats, not headbands. Never headbands” and “Lose the socks. Those should never be white. Unless you’re actually winning Wimbledon.”

Lego Andy: This may be one of our favorite finds of The Championships. It’s Lego Andy (Murray) who greeted fans in the queue in the early goings of the tournament. The three-foot model was built by England’s only certified professional, Duncan Titmarsh, (didn’t know there was such a thing) and was completed with 13,000 Lego pieces over six days. Oh, and that’s Fred Perry that Lego Andy is wearing, not adidas. Guess he’s a little nostalgic, no?


Gift for (hearing) grunts?
Seriously. If you haven’t tried this brilliant Slate.com test on matches the players to audios of them grunting, you must! TSF East was a nine of ten. Can you match such a score? Beat it?! Click on the image above to play.

(Lego Andy image by the Kingston Guardian; screen grab via Slate.com)