sony develops smart tennis sensor to improve your game

Tennis Sensor on Racket

The Sony Smart Tennis Sensor is a device that is developed for players who want to optimize their play. With the  Smart Sensor you are able to keep track of various shots such as top spin forehand, slice forehand, topspin backhand and many more.  And even  tracks your attack style. And you can keep track of all aforementioned things using your smartphone and / or tablet.

Sony has partnered with Wilson, Yonex and Prince to realize real-time optimization of play and more to select tennis racket models accross the USA and Canada.

“Wilson is thrilled to be the exclusive distributor and marketing partner with Sony on this important Tennis technology advancement,” said Mike Dowse, President of Wilson Sporting Goods Co. “As a leader in Tennis for more than 100 years, Wilson has always been at the forefront of sport innovation and is dedicated to providing the best technologies to athletes of all levels. In some cases we build that innovation, but we also seek out partners, like Sony, who have developed innovation that we view as best in class.”

With an IP65 waterproof/dustproof rating and officially approved by the International Tennis Federation (ITF) for use during competition*, Sony’s Smart Tennis Sensor aligns to play of all levels and intensities.

“As of May, Yonex has had great success in introducing Sony’s Smart Tennis Sensor exclusively within Japan. This product has brought a new enjoyment to the game and has stirred strong praise among many tennis fans in Japan,” said Manji Kanemasu, Assistant General Manager of Global Marketing. “As the Smart Tennis Sensor expands globally, it will surely bring about a fun new experience to tennis fans all over the world.”

The Smart Tennis Sensor will be available at Wilson.com and through select Wilson tennis dealers, by the end of January 2015, at a MSRP of $200. More specifications and a full list of compatible tennis racket models will be available at: http://www.smarttennissensor.sony.net/NA/

before the gloomy weather, some bursts of yellow at the u.s. open

Golden Girls: Both Jelena Jankovic and Elena Baltacha opted to wear shades of yellow at this year’s U.S. Open. Jankovic, who lost in the third round to Anastasia Pavlyuchenkova, played in a gold ANTA dress. Note the boning detail, the ruching at the bust, and all that busy-ness (which we love!) at the top: a set of straps for the dress and one for the mesh bra.

And in Elena Baltacha we have the heir to the Yonex throne once occupied by that other Elena — Dementieva. The Brit lost to 15th seed Svetlana Kuznetsova in the second round. The slit and the white stripe down the dress’ right side tones down the hard blue-collar feel of the contrasting black trim; ultimately, we’dve rather seen this in the dark blue version that Yonex printed in their catalog.

More: Pictures of Elena and Jelena’s clothes after the cut…

on the 6th day of giftmas: racquet racket

Remember the Wilson BLX Blade that we spotted in the city back in September? It’s still been on our mind. The series of Six.One Blades that Wilson has put out have been high quality as a pack, and we’re giving thumbs up to most of the collection. The racquet has a “classic Wilson feel,” which means that you get pin-point accuracy and a good connection with the ball, especially if you want to hit consistently from the baseline. Below the Six.One Tour BLX. And how can you not dig the tan-colored grip on this baby? Classic, indeed. Buy it: on TennisWarehouse for $199.

If you want a racquet with a little bit of a different feel from the Wilson but still the same results, we’re digging Yonex’s EZONE, with a 100-inch head and a 27-inch length. Big-hitters like Monica Seles have favorited these racquets for a simple back-swing and a frame that the ball bounces off of. Buy at TennisExpress for (also) $199.

See our kids’ picks after the cut.

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elena dementieva reaches the semis in tokyo

Elena Dementieva is through to the semifinals at the Toray Pan Pacific Open after taking out second seed Vera Zvonareva 7-5, 6-2. Up next for Elena is Francesca Schiavone. On the other side, Caroline Wozniacki advanced to the semis after Agnieszka Radwanska retired with a left foot injury; the Dane’s slated to face Azarenka. (Draw: Singles)

Meanwhile, Dementieva’s shed that muumuu everyone groaned about (from the US Open), replacing it with separates in the same shade but with a shiny layer of fabric to help accentuate her shape.

Update: This set won’t be available for sale stateside. Our next Yonex option will be what Lena’s wearing for the 2011 Australian Open.

More: A few other pics of Dementieva after the cut…

flashback: yonex at the 2010 us open

Elena Dementieva was the 12th seed at the 2010 US Open and made it to the fourth round before falling to Sam Stosur in a third-set tiebreak. Elena’s still rusty after that calf injury that kept her out of commission for two months.

She and fellow Yonex-er (and fellow Elena) Elena Baltacha wore the company’s New York Dress, with gold piping across the upper chest, a wrap skirt, and an embossed plaid design on the fabric (loves!).

And Baltacha lost in the second round to 27th seed Petra Kvitova 6-7 (5), 3-6.

Buy: Yonex Women’s 2010 New York Dress, Red/White/Gold and Black/White/Gold, $69, TW.

On the men’s side, Lleyton Hewitt nabbed the last seeded spot but fell in the first round to Paul-Henri Mathieu 3-6, 4-6, 7-5, 6-4, 1-6. And David Nalbandian, as the 31st seed, made it to the third round before falling to Verdasco 2-6, 6-3, 3-6, 2-6. Both Hewitt and Nalbandian wore the same kit.

(Dementieva and Baltacha photos by TSF; Hewitt image via Getty Images)

nice shoes, lleyton

Lleyton Hewitt‘s dreams of bagging another Grand Slam might be long gone, but he can still put out a good Davis Cup show. He won the first rubber in this weekend’s World Group play-off against Belgium and also teamed up with Paul Hanley for the doubles win. The Aussies are now up 2-1; up next is Lleyton vs. Olivier Rochus. More info here.

Love that his Yonex shoes coordinated with the rest of his Davis Cup uniform. More pics after the cut…

elena dementieva upset by sharapova in stanford

Entertaining matches going on at the Bank of the West Classic this week in Stanford. Caught the middle of the Sharapova/Dementieva match on ESPN2 last night (just before Elena took the second set).

QF results are as follows:
[5] Maria Sharapova (RUS) d. [2] Elena Dementieva (RUS) 6-4, 2-6, 6-3
[1] Samantha Stosur (AUS) d. [7] Yanina Wickmayer (BEL) 7-5, 3-6, 6-3
[8] Victoria Azarenka (BR) d. [4] Marion Bartoli (FRA) 3-6, 6-3, 6-3
[3] Agnieszka Radwanska (POL) d. Maria Kirilenko (RUS) 7-5 6-0

Stosur plays Azarenka and Sharapova plays Radwanska in the semis.

Buy: Elena’s Yonex Paris Dress in blue and black, $69, available at Tennis Warehouse.

(image via Getty Images)

davis cup: nalbandian moves argentina into the semis

Two clutch performances by David Nalbandian at this past weekend’s Davis Cup World Group quarterfinals in Moscow moves Argentina into the next round. Even though he’s been sidelined by injury for the past few months, the former World No. 3 won the opening singles rubber (vs. Davydenko) and the decisive fifth rubber (upsetting the unflappable Mikhail Youzhny), both of which contributed to their 3-2 victory against the Russians. (Read up: Tie Details)

Top clothing marks go to Leonardo Mayer in Lotto. Everyone else came predictably dressed (Eduardo Schwank in Topper‘s standard issue; Nalbandian in Yonex; Davydenko — with costume changes — in Dunlop; Kunitsyn and Youzhny in Fila and adidas whites, respectively).

Click on the pics below to see more.

(images via Getty Images)

hewitt goes down in style

We’re still not sure where all this Lleyton love is coming from, but we’re going with it: look at his shoes from last night’s fourth round Australian Open match against Roger Federer. Cute, no? Too bad he lost in straight sets against the tourney’s top seed.

Draw: Up next for Roger is Nikolay Davydenko. And while the Russian’s had his number as of late (with wins against him and Nadal at London and Doha), R-Fed can breathe a little easier after it took Kolya five sets to take out Fernando Verdasco in their fourth-rounder. (Draw: Men’s singles.)

(image via Getty Images)

will another set of russians pass dementieva by?

Russian Elena Dementieva had the misfortune of drawing a second-round match against Justine Henin at the 2010 Australian Open. While the Belgian’s skills (and prior Aussie Open record) should have given her a high seeding, the tour’s ranking/seeding process hasn’t yet adjusted for Justine’s 20-month absence (which recently ended when she un-retired at the beginning of the year).

Too bad for Dementieva, since she was coming into the tournament with a 6-3, 6-2 title win over Serena Williams in Sydney. But we’re also not shocked, are we? Elena’s spent years and years flirting with her potential to be a trophy winner at a Slam, but something always seems to work against her (that serve, her head, a dark horse).

And there are a few other Russians hitting their stride this year., including Zvonareva, Kirilenko (squee!!), and Petrova (though Nadia can really be lumped in the same underachieving group as Dementieva). Will Elena be left in the dust, or is this her year to shine?

A demure dress: Compared to all the skimpy stuff she wore last year (hey, if I had gams like her, I’d wear the same!), the pale green Yonex dress seemed more proper. Or perhaps we’re all just distracted by Venus‘s second homage to Borat — who knows? Still, we love the white Vs breaking up the solid block of color (but could have lived without that waistband).

Buy: Yonex Spring 2010 Dress, green/white, $69.95, midwestsports.com

(image via Getty Images)