american express at the 2013 u.s. open

The American Express Experience at the 2013 U.S. Open

U.S. Open sponsor American Express is behind many of the initiatives that enhance the fan experience at the USTABJKNTC during the two weeks it plays host for the last major of the year. They’ve taken over a section of the Indoor tennis center, providing swing analysis, virtual tennis, an exhibit by the Hall of Fame on “Battle of the Sexes,” an IBM Data Wall, and other great ways to cool down and pass the time while at the Open. Outside of the hospitality area, Amex also offers their radio commentary (Radio Live) and TrendCast, a feature within the U.S. Open app that tracks trending topics in social media.

Read on: The full release is below the gallery (and the cut).

(renderings courtesy of American Express) [Read more...]

moët & chandon toasts cincinnati

Moet & Chandon Celebrates The 2013 Western & Southern Open

 

Moët & Chandon toasted both 2013 Western & Southern Open men’s title winner Rafael Nadal and runner-up John Isner (pictured) for their efforts at this year’s event. The Spaniard, who owns 9 Grand Slam titles, notched his 26th Masters Series title — and first ever in Cincinnati — with his 7-6(8), 7-6(3) victory over the unseeded American.

Moët, the official champagne of the Western & Southern Open, also celebrated the tournament’s record-breaking attendance numbers for the event: over 186,000 over the 10 days of play, including a one-day record of 25,155 for Thursday’s combined day and night sessions, and a session record of 13,704 for Wednesday’s day session.

Save the Date: The Western & Southern Open will take place August 9-17, 2014.

serena: aneres is making a comeback

Serena Williams talks about reviving Aneres clothing brand

Serena Williams survived some strong play by defending champion Li Na at the 2013 Western & Southern Open, winning their semifinal 7-5, 7-5 on Saturday night.

This victory also catapulted Serena to the top of the Emirates U.S. Open Series; she was awarded the trophy on court after her victory. Winning the U.S. Open Series could be a financial boon for the World No. 1 should she win the U.S. Open trophy in a few weeks: she would get a $1 million bonus to go with the $2.6 million paycheck awarded to the Champion.

In her post-semi press conference, Serena talked about what she would do with her potential earnings and possibly investing in a new business.

Q. What company is that?

SERENA WILLIAMS: I’m actually starting my company Aneres, which is my clothing line. It will be Aneres.com. You can buy fashions from there. We’re going to have to find some potential investors, and I’m looking at that as well. Probably do some more stuff like that.

Q. How does that fit with your HSN stuff?

SERENA WILLIAMS: It fits well. [At} HSN, my client is a particular I have a particular client at HSN. So when I’m designing — and I’m actually designing for Aneres now — I have more freedom, and I can draw and sketch what I want to and send it to our manufacturers and go from there.

So I’ll definitely have more I can be more creative. I can definitely get more influenced from the fashion outside of just colors. I mean, I love working for HSN. We’re doing incredible there, but I wanted to expand with Aneres.

It will be really fun. I’m really excited. I’m already starting the wheels on that.

Q. Is it more high end?

SERENA WILLIAMS: It’s definitely more high end, but it’s also really it’s also reasonable as well.

Take, for instance, someone like me. I do make a lot of money, but I’m not going to spend I’m the type of person that’s not going to spend $10,000 or even $1,000 for a top.

The prices, we’re still working on it. It’s going to be very it’s not going to be like Forever 21, but it’s going to be more or less like BCBG prices.

When asked about her next HSN appearance, Serena said that the next collection would appear in September, but that she herself would not appear again to hawk her products until February 2014.

(image by Ian A.C. Johnson via Cincy Tennis FB)

the sports that earn the most money for their stars

Most people choose a sport at an early age, driven by their passion and love of the game. Few people start playing tennis or soccer to get rich, but there are many people who have become millionaires because of their passion. At a time when tennis players want to increase their earnings, and sports stars seem to be earning more than ever, it’s worth examining the gulf between sports.Roger Federer

If you examine a list of the world’s richest sportspeople, you start to realize that there are certain sports in which it’s so much easier to earn money if you’re a star: boxing, football, soccer, tennis, golf, basketball, baseball, racing and cricket. At the same time, there are certain sports where barely anyone can make it onto a list of the world’s richest ath letes.

Think about the people who have reached the pinnacle of judo, fencing or high jump. They may have gold medals to hang around their neck, but they probably don’t have a Ferrari parked out front. The best curlers and bowlers may make the occasional appearance on TV, but they don’t have legions of adoring fans or multi-million sponsorship deals with Rolex. At the same time, Floyd Mayweather’s earnings are pegged at around $80 million annually, and Roger Federer makes a bit over $50 million.

Many people assume that soccer players are the richest in the world because the sport has such wide penetration, and a truly global audience, but you need to get quite far down the list before you will come across a soccer player, which is David Beckham at number eight. The English midfielder is 37, which is beyond the age where anyone can play their best soccer, but he is still a powerful force on the field. But the majority of his wealth actually comes from c orporate sponsorships, and not from his famous free kicks directly.

“The biggest earners are usually boxers, because they get a big cut of pay-per-view revenues, from events that are watched around the world. They have no teammates, no stadium and very little fixed costs – so there’s so much money that goes directly to the boxer,” said soccer tickets retailer StubHub. “Soccer players have a much bigger profile, and there are more of them, but – when it comes to money – the best soccer player is going to be knocked out by the best boxer.”

adding a hall of fame layer to world tennis day

Tennis Hall of Fame logo

Packing It In: Since all eyes (in theory) will be on tennis on March 4 — that’s World Tennis Day — it couldn’t hurt to highlight just one more facet of our sport. At the BNP Paribas Showdown in New York City, the 2013 inductees to the International Tennis Hall of Fame will be honored in a Center Celebration on the night of the exhibition. This year’s nominees: Martina Hingis, Michael Stich, Helena Sukova, Thelma Coyne Long, Cliff Drysdale, Charlie Pasarell, and Ion Tiriac.

WTD at MSG? BNP. And apart from the parade of vets will be a two-match line-up that will pit Serena Williams and Victoria Azarenka (they’ve now played two three-setters in a row!) and Juan Martin del Potro against Rafael Nadal. This will be Nadal’s first American appearance since returning from his 8-month absence dating back from last year’s Wimbledon. Info: Tickets and other info on the BNP Paribas Showdown available at their website.

HOF: The Hall of Fame Class of 2013 will be inducted on July 13, 2013.

radiotennis.com selected by usta to broadcast ‘college matchday’ series

radiotennis.com chosen by USTA to broadcast "College MatchDay" series

RadioTennis.com has been selected by the USTA to webcast the trial run of their new “College MatchDay” Series. The campaign, which should be in place in 2014, will highlight two matches per week throughout the college tennis season.

The College MatchDay series kicks off Sunday, February. 24, with one of the biggest rivalries in women’s college tennis — the University of Florida versus Stanford University in Gainesville, Fla. The men will then be in the spotlight on March 22, when the University of Virginia hosts Duke University in Charlottesville, Va.

(RELATED: Virginia men win the 2013 ITA National Men’s Indoor Championships)

“There is so much great competition in college tennis, and we’re thrilled to be able to spotlight some of the game’s finest teams, players and coaches with College MatchDay,” said Virgil Christian, Director, Collegiate Tennis and Market Development, USTA. “We’ve got four of America’s finest college tennis programs launching College MatchDay this season, and we’re looking forward to growing the series in the years to come.”

“RadioTennis.com is proud to be associated with this new and dynamic series,” states RadioTennis.com’s CEO Ken Thomas. “And we look forward to sharing American intercollegiate tennis with our listeners not only here in the United States, but also and around the world.”

Broadcast Schedule: February 24, Stanford University vs. University of Florida; March 22, Duke University vs University of Virginia.

What about TV? JFTR, we’d watch this if it were on Tennis Channel.

italy to host 2013 itf beach tennis world championships

ITF Beach Tennis - logo

The ITF has announced that the ITF Beach Tennis World Championships will be hosted in Italy by the Italian Tennis Federation (FIT). The event will take place in the Bagno Delfino, located on the Adriatic resort of Cervia in Ravenna, July 31 – August 4, 2013.

This fifth edition Championship will have both men’s and women’s doubles draws, and was first hosted by the Italians in the Foro Italico (Rome) from 2009 until 2011. The Italians, who are cited as the inventors of beach tennis, have dominated the game so far, with Marco Garavini and Paolo Tazzari winning the 2012 men’s title and Simona Briganti and Laura Olivieri defended the women’s title.

President Francesco Ricci Bitti said: “We are delighted to see the continued growth of the Beach Tennis Tour,” said ITF President Francesco Ricci Bitti. “The ITF Beach Tennis World Championships remain a focal point of the beach tennis calendar, and it is fitting that this year’s event is staged in such an active region for the sport.” Over 40 countries are currently represented in the ITF Beach Tennis Rankings.

nike tops ‘fast company’ list of most innovative companies

Nike - Most Innovative Company - 'Fast Company' March 2013

Sightings in the (news)stands: Serena Williams and Nike CEO Mark Parker are on the cover of Fast Company‘s March 2013 issue, which profiles the company’s rise to the top of its list of the World’s 50 Most Innovative Companies with the introduction of FuelBand, an electronic bracelet used for athletic training, and the super-light Flyknit shoe.

The article also mentions that Serena will be releasing her core workout as part of the Nike Training Club app.

Serena, on the need to innovate her “brand” more:

“I’m not disrupting my brand enough. I need to do it more. Nike always tries to improve. They never say, ‘I’m No. 1, and I’m happy.’ They always say, ‘How can we get better?’ … What can I do to be better?”

Right track: Serena must be doing something right; she became the oldest No. 1 on the WTA Tour since computerized ranking system came into being in 1975.

(Photo Credit: photo by TSF)

under armour’s first global marketing campaign will feature sloane stephens, among others

Under Armour logo - Global Campaign with Sloane Stephens

Under Armour announced on February 12 the launch of their first ever global marketing campaign, I WILL™. The campaign aims to highlight athletic passion and UA’s “commitment to engineering innovative products that provide real performance advantages.” At the event the brand unveiled the campaign’s principal creative spot featuring Canelo Alvarez, boxing’s welterweight World Champion; Sloane Stephens; Bryce Harper, the reigning National League Rookie of the Year; and Kemba Walker, who is currently leading his NBA team in points, assists and steals per game. The minute-long ad shows the athletes in their authentic training environment wearing Under Armour products.

“Ten years ago Under Armour became a household name when the brand asked athletes everywhere to ‘Protect this House.’ The response in the iconic commercial, and throughout the years, has been the same: I WILL,” said UA CEO and Founder Kevin Plank. “Today, Under Armour inspires the next generation of athletes to unleash their inner resolve and our I WILL trademark confirms our promise to continuously redefine the future of performance through innovation that will help give athletes an edge.”



The campaign launched Tuesday globally online (watch it above) and debuts on television in the US on Saturday, February 16, during NBA All-Star Weekend (TNT). The spot will also air on multiple networks including ESPN and MTV. Other elements include digital, OOH, grassroots, international extensions, a social competition and a new microsite, IWILL.ua.com launching on February 15, 2013.

The brand also showcased its Armour39 system – a digital performance monitoring system which helps improve training, scheduled for a March 2013 launch. The system provides a single score WILLpower measurement that reflects an individual’s overall effort during a workout session and also tracks heart rate, calories burned, and intensity. Designed to seamlessly integrate into any workout, Armour39 allows athletes to uncover precise information about their training and athletic potential.

Sloane in Doha: Stephens, ranked 17th, was entered as the 16th seed in the Qatar Total Open, held in Doha this week. She beat Anna Tatishvili in the opening round before falling to the Czech Republic’s Klara Zakopalova, losing the second and third sets in tiebreaks. The quarterfinals will be played tomorrow, with Victoria Azarenka, who double-bageled McHale, facing ErraniSerena Williams vs. Petra KvitovaMaria Sharapova taking on Sam Stosur; and Agnieszka Radwanska playing Caroline Wozniacki. (Draw: Qatar Total Open Women’s Singles)

(Photo Credit: image via Under Armour)