Chia Co official sponsor of the US Open 2014

The USTA announced today that The Chia Co, world innovators in health food, will be an official sponsor of the US Open in a three-year deal spanning 2014 to 2016.

As a Health Food sponsor, The Chia Co will offer Chia Pods, a ready to eat product combining the nutrition of chia seeds with coconut milk and fruit, from a branded promotional space at the USTA Billie Jean King National Tennis Center.

Chia Pods will be available in both player and media dining areas. In addition The Chia Co will receive on-court exposure through a branded cooler in Arthur Ashe Stadium, Louis Armstrong Stadium and the Grandstand.

“The USTA proudly promotes healthy choices and an active lifestyle” said Lew Sherr, USTA Chief Revenue Officer. “Teaming with The Chia Co is a great fit for the US Open. We are excited that our event can provide a global showcase for their new innovative product and their brand.”

This sponsorship marks The Chia Co’s first entry into tennis and expands their existing sports sponsorships, which includes a partnership with 11-time world champion surfer Kelly Slater.

According to John Foss, founder and CEO of The Chia Co, “We’re thrilled to be joining the ranks of established partners to one of the world’s most highly respected sporting events. The USTA is highly selective in which brands they align with, and we know our brand and products are a natural fit for the US Open. Our Chia Pods offer vital nutritional fuel for all levels of athletes.”

To support their involvement with this event, The Chia Co will be running a retail promotion in the lead up to The US Open. One lucky winner will enjoy a trip for two to New York and courtside seats to the 2014 US Open Men’s Semifinals.

fashion focus: ralph lauren dresses up US Open

ralph lauren US Open 2014

Ralph Lauren will outfit all on-court officials including chair umpires, line judges and ball persons and anyone can get the official look! The collection for men, women and children features the official outfits, as well as tennis dresses, skirts, shorts, polo shirts, sweaters and commemorative caps.

This year’s Ralph Lauren US Open collection continues the sleek and sporty mix with breathable performance fabrics in a cool palette of navy, black, sapphire blue, neon lime and blaze orange. The Ralph Lauren US Open collection will be available on-site at the Ralph Lauren Shop for the duration of the tournament, as well as in select Ralph Lauren stores, department stores and online at RalphLauren.com beginning in early August.

ana ivanovic plays IPTL, redfoo talks azarenka split and novak djokovic pics of marriage surface on the web

Novak Djokovic got married as we reported last week. We found out that the place where they got married was completely secured and save for a few photos from a long distance we didn’t get to see much. But now Serbia’s Hello Magazine has managed to get the exclusive.

Novak Djokovic married Jelena Ristic

Meanwhile Ana Ivanovic has announced that she will be playing International Premier Tennis League (IPTL). The league will take place during the offseason starting at November 28 and ending on December 13.  The IPTL will start in Manila (Philipines) and then onto Singapore, Delhi and Dubai.

“It’s very excting,” said Ana. “It’s an intense, breathless concept that I’m sure will provide great entertainent for the supporters, and also for the players.

“This is a great innovation and I’m really looking forward to taking part, and visiting each city.”

But for now Ana is still enjoying her vacations in Mallorca.

Ana Ivanovic vacationing in Mallorca

Talk about emotional break ups, Redfoo opened up about the break up with Belrussian Victoria Azarenka. In an interview with the Daily Mail, Redfoo told that it was their busy schedule that drove them apart.

‘I want to cryogenically freeze the love, put it in a lab, and come back to it when everything is organised and I can appoint another captain of the ship,’ the quirky singer said.

‘We both had strong careers and we both want to support each other.

‘It was tough. I found myself oftentimes thinking more about their career.’

I have to admit that cryogenically freezing the love, it’s one of the most romantic sentences I have read in a long time.  In the meantime, Vika seems to be doing just fine.

Victoria Azarenka with a hat

 

want: BOAST hand-stitched needle point accessories

redbelt-set

BOAST and Smathers & Branson have teamed up for this exclusive collection of hand-stitched needle point accessories.

BOAST, best known for its roots in racquet sports culture has teamed up with pro needlepoint accessory company, Smathers & Branson to create a small collection of belts, dog collars and coasters paying homage to the BOAST brand and its roots.

Each one of Smathers and Branson’s needlepoint accessories is entirely hand-stitched; so therefore each one is unique.

The below items are now available for purchase on the BOAST site: http://www.boastusa.com/

Go get ‘em while they are hot!

sharapova car chase, novak djokovic got married and roger federer water coloured

Novak Djokovic got married

Novak Djokovic  got  married to his longtime girlfriend Jelena Ristic.  The pair is scheduled to get married on Thursday , July  9 at the Aman Sveti Stefan resort in Montenegro.  Notable guests at the wedding are coach Boris Becker, Viktor Troicki and Janko Tipsarevic,  but not former World No. 1 Ana Ivanovic, Jelena Jankovic.  Rumor has it that  best bud Andy Murray is Novak Djokovic’ best man.

The couple is currently expecting their first child. (Would you call that a shotgun wedding?)

Another coach for Ana Ivanovic

Ana Ivanovic has parted ways with coach Nemanja Kotic. The break up was a mutual one and Ivanovic will now be looking for a new coach.  According to the statement released on the official Ana Ivanovic website the contract expired after Wimbledon and after long amicable discussions the pair decided to call it quits.

“Ana and Nemanja Kontic have ended their coaching partnership by mutual agreement,” the statement said. “Kontic’s contract expired after Wimbledon and, after amicable discussions, the pair decided not to renew it.”

In more Ana Ivanovic news, Ana announced on her official Facebook page that she will partake in the Champions Battle exhibition  in November and will face none other than Serena Wiliams in a best of three match.

But first  Ana is taking a well deserved break by celebrating the summer before the US Open series starts and who better to show us how a beach vacations should be celebrated?  (Photo credit Ana Ivanovic Official Facebook)

Ana Ivanovic enjoying summer

 

Rafael Nadal enjoys vacations

So what do you do when you run into Rafael Nadal on the beach in Ibiza? Yes, you take a selfie!

Roger Federer in watercolour

Whilst browsing Reddit , I stumbled upon this beautiful water colour study of Roger Federer. I found an awesome photo of Nole as well. You can find that photo by visiting The After Image Blog and if you are interested in having a piece of art for yourself then please contact the artist called Skybending.

Roger Federer

 

Novak Djokovic artwork by Skybending

Nick Bollettieri enters International Tennis Hall of Fame

In an interesting interview conducted by Tom Perrotta for Tennis TuesdayNick Bollettieri  talks about entering the International Tennis Hall of Fame, coaching and life.

What’s the key to success, in tennis and in life?
You’ve got to be crazy enough to do things that most people wouldn’t even try because they are afraid of failure.

So there you go, the key of success, in tennis and in life delivered to you on a silver platter and no strings attached!

Victoria Duval is battling cancer

Tennis teen Victoria Duval is diagnosed Hodgkin’s Lymphoma. She was diagnosed after the first qualifying match at Wimbledon.

“Vicky will undergo treatment right away and due to her overall good health and isolation of the cancer, the prognosis is a full recovery in a few months,” IMG said in a statement.

“I intend to put up my best fight and have a full recovery. I picture myself healthy, stronger and competing again soon with even more appreciation for the game I so love.” , said Duval.

And let’s hope she comes out on top!

Maria Sharapova knows her Porsches, wants you to know about a new Porsche platform

Maria Sharapova showed us how to drive a Porsche but mostly wants you to know about the new online platform for Porsche Communication. Yes, as if you are still reading the reasons as to why she is driving a Porsche. Please…dont kid yourselves. Have fun watching the video.

Eugenie Bouchard, tennis new it girl

Eugenie Bouchard has, with her impressive record this season and let’s not forget, stunning looks, attracted the attention of many agencies. IMG’s head of tennis Fernando Soler told Bloomberg that he’d love to sign on Bouchard.

“She is talented, she is beautiful, she has a very nice personality, she has a strong domestic market, she has international appeal.”

Bouchard’s current contract with Lagardere Unlimited is up this year and so the competition to sign her is fierce. While IMG has expressed a strong interest, Lagardare Unlimited is very keen to extend the contract with their newest big name player.  They even state that Bouchard is more marketable than Maria Sharapova, who netted 23 million last year.

Would Bouchard be a good fit for IMG or do you think that she should stay loyal to Lagardere Unlimited? Hit the comments and let us know. We are always intered in hearing from you!

 

is it a bird? is it a plane? no, it’s andrea petkovic flying a helicopter

Andrea Petkovic flies a helicopter

Being Andrea Petkovic means you’ll do stuff most people don’t even dream of. Like shooting YouTube videos (Whatever happened to those?) , dancing, dunking and now flying helicopters.

Sending greetings from the Gasteiner valley out of a helicopter, because I’m that badass! My dad who accompanied me definitely got a little sick and I would never admit so

Hope you’re doing well!

Huggis

Photo credit Andrea Petkovic official Facebook

“Real Housewives of New York City” LuAnn de Lesseps and Jill Zarin vied for a spot at the US Open

LuAnn de Lesseps and Jill Zarin of “The Real Housewives of New York City,” each vied for a chance to compete on tennis’ biggest stage—the US Open—by playing mixed doubles in the 2014 US Open National Playoffs USTA Eastern Sectional Qualifying Tournament . The US Open National Playoffs provide the opportunity for all players 14 years of age and older to earn a berth into the US Open.

Both de Lesseps and Zarin lost their matches, but enjoyed their time playing for a spot in the US Open.

LuAnn de Lesseps, who played mixed doubles with Elliott Pettit, a teaching pro at the USTA Billie Jean King National Tennis Center, lost 6-1, 6-1, to former George Washington University standout Richard Blumenfeld of Boca Raton, Fla., and Nina Pantic of Lake Worth, Fla., who played tennis at the University of Missouri.

Jill Zarin, played mixed doubles with Kyle Owens, a teaching pro at the Murphy Jensen Tennis Academy in Sea Island, Ga., and lost 6-0, 6-1, to former Wake Forest standout Cory Parr of Jericho, N.Y., and Elizabeth Kobak of Old Westbury, N.Y., who played for Columbia.

And even though the news is a tadbit old, we wouldn’t to keep you from watching the videos and photos that were taken that day. So enjoy and feel free to share the posts on the interwebs.

Part 1:

Part 2:

Photo credit credit to Mike LeBrecht USTA

the female HOATs of all time: a fine list of tennis girls to ogle

In case you are wondering why there is only a list of male of HOATs here on TSF, it’s because none of the writers had ever thought about writing up the women in that way. And so here I am with the tall task of balancing out our HOAT list with the WTAers that are catching my eyes:

  1. Victoria Azarenka
  2. Maria Kirilenko
  3. Ana Ivanovic
  4. Maria Sharapova
  5. Mandy Minella

What do you think? Who did I miss? I ask you readers to complement my list! (Well, to be fair, I just want to see who I am missing from my small list that I can include on the next update!)

And yes, this article is really worthless without pics, so happy ogling!

victoria azarenka wins the Qatar Total Open, gets serenaded by boyfriend

Victoria Azarenka has lost her top spot on the WTA Tour despite a hard fought tournament victory at the Qatar Total Open over Serena Williams. She lost the top spot to none other than: Serena Williams.

Serena had the advantage of having no points to defend during this stop in the Middle East, while Azarenka was defending points from last year’s tournament victory. And Azarenka managed to hold her own but was ultimately not able to keep that top spot; the Belarusian succesfully defended her Dubai title beating Williams with a 7-6 (6), 2-6, 6-3 victory.

Now lots of things have been happening to Victoria Azarenka. Most notably the entourage that travels with her has now expanded with a plus one: LMFAO frontman Redfoo and Azarenka are reportedly dating and on Valentines day Redfoo even made Azarenka a Valentines video. He wouldn’t just set it to private but really shared the whole thing with the world.



And it’s not just that, Redfoo also dedicated a song to Victoria Azarenka after her win over Serena Williams called “I’ll Award You With My Body.”



As cute as the song is, I’d rather take home that $426,000 check of the Qatar Total Open.