The infamous scuffle with that US Open Ewok is already yesterday’s news to Serena Williams; she’s now focused on a new confrontation, this time with Mother Nature about the latter’s, uhm, unwelcomed monthly gifts.

The print ads for this Tampax campaign, which start appearing next month, look pretty absurd, but this behind-the-scenes vid cracked us up. Whodathunk that mensies personified could be so fun? She’d make a good happy hour gal pal, no?

Serena was brought in as part of the company’s “commitment to celebrating today’s women and empowering them to live life on their own terms”, and surely this agreement was lined up before Serena’s US Open semifinal. So while Tampax might not be buoyed by (what could have been) the buzz of a Serena U.S. Open title, they’ll still get some lift in the wake of that non-existent foot fault.

Never in our lives would we have expected to type this, but here it goes: Kudos, Tampax.

Watch: Serena Slams Mother Nature (vid)

(image courtesy of Tampax)