Roddick builds his endorsement roster: Andy Roddick joins the beverage industry fray by partnering up with AriZona Beverage Company for a new beverage that will launch later this year. (from QSRMagazine.com) Coca-Cola tries to spruce up: For today’s supplemental (OT) reading, here’s an article on Coke’s recently unveiled strategy to call their “carbonated” drinks “sparkling”. […]
short balls: navratilova kicks, stretches, and kicks
Martina Navratilova‘s people are clearly hard at work. First, the fifty-year-old opened a tennis-themed art exhibit, Art Grand Slam, at Roland-Garros (home of the French Open). She teamed up with artist Juraj Kralik, and spawned artwork whose concept lies somewhere between Jackson Pollock and Stephen Murmer. This and this are two of my favorite pieces. […]
on your day off from the tennis court…
If you’re like me, and your tennis game isn’t quite up to snuff, you try to find ways to intimidate your opponent into losing. But what if the stare-downs aren’t giving you free points, and the elaborate pre-match stretches aren’t making the other guy cower? Don’t bother with all that. Next time, just get straight […]
adidas + porsche
From Kick-Fiend.com: The first sports collection developed by the two companies unifies functionality and style, featuring products that reflect the high technological standards of Adidas and the exacting design requirements of Porsche Design – in every detail. And in every product category offering the high-quality textiles and equipment for four different sports: tennis, running, golf […]
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