tide plus febreze freshness sport

We still don’t know what the heck Tide Plus Febreze Freshness Sport is, but we know that Kellan Lutz was at its launch party (hosted by Venus Williams at the W Hotel in South Beach on February 5).

Come to think of it, we’re not sure about Mr. Lutz, either. That hair isn’t helping his cause. On the other hand, there’s exhibit B: him and his Calvins…

(images via Getty Images)

x marks the spot: fernando verdasco for calvin klein

Where do we sign? You know that we here at TSF are split about our love for Fernando Verdasco (and after a recent trip to New Haven, I think I snapped Nick out of his, ahem, FeVer) — but consider us converts after seeing these preview pics of the Spaniard showing off his goods in Calvin Klein underwear.

Calvin Klein X is a new range of men’s briefs being marketed around the world, and they’ve signed on Kellan Lutz (one of them Twilight vampires), Mehcad Brooks (True Blood), and soccer player Hidetoshi Nakata along with Verdasco to promote the line.

Set your alarm: Our mice will be clicking over to xmarkyourspot.com to see more of these guys’ goods (shot by Mikael Jansson) on February 15. A belated Valentine’s Day present for everyone.

More: Pics of the other guys after the cut. You’re welcome!