roger’s home movie in gillette’s holiday ad

federer-gillette-commercial.jpg

Gillette recently released a holiday commercial as part of their Gillette Champions campaign. (Remember the original spot? The one where Tiger gets weirded out when Roger touches him on the cheek?)

This time, ad shop BBDO chose to go sentimental by showing Tiger, Roger, and Thierry Henry each playing their respective sports as kids. Roger loved the concept and himself provided the a clip from his family’s home movies.

Tiger did some decent voiceover work for this spot, too. When his golfing career is over….

short balls: venus' necklace, Sochi grumbles, tiger's lame, blake pens a tearjerker, etc.

Venus’ jewelry: A few of you asked about Venus‘ Wimbledon necklace. Unfortunately I have no information about where she got it from. Instead, I offer the New York Timesrecent slideshow on current necklace styles. Ellen Tien has an amazing eye for this stuff.

Venus and Reebok: CNBC’s Darren Rovell talks about the relationship between Venus and Reebok (basically, that her endorsement — the largest in women’s sports history — was not renewed in 2003 because of her erratic playing schedule; she still gets paid to wear Reebok even though she’s not on their athlete roster).

A tearjerker: Rovell also gives a great review of the new James Blake memoir, Breaking Back: How I Lost Everything and Won Back My Life. Blake has had a rough last couple of years…

Sochi grumbles: We’re all aware of Maria Sharapova‘s endorsement of Sochi as an Olympics site. Now the other side speaks up. (Spiegel)

More grumbling: This time from the All-England Club, who didn’t appreciate that London Mayor Ken Livingstone planned the beginning of this year’s Tour de France on the same Sunday as the Gentlemen’s Singles Championships. The cycling tournament caused road closures that hassled spectators trying to get to Wimbledon. And the AELTC didn’t want to share the spotlight with any other event with such an international focus (which make sense).

Tiger is lame: I think Tiger Woods is a great guy, but did he really need to be such a douchebag in that Gillette commercial that aired during Wimbledon? In it, Roger Federer strokes Tiger’s presumably smooth (post-shave) cheek, and Tiger turns to Thierry Henry with an awkward “uhh, did he just do that?” reaction.

For you French77 lovers, a treat: Puma is having an online sale (which includes items from the French77 collection); take 20% off your order when you use the coupon code PUMA20 during checkout. Expires July 23. (via Puma)

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Serena does NASCAR

NASCAR’s “Young Guns” Campaign is heading to the boob tube. Filming of “Fast Cars and Super Stars: Gillette Young Guns Celebrity Race” started this week in Charlotte. Pro drivers will teach celebrities including John Elway, William Shatner, Tony Hawk, and Serena Williams how to race.

Already sponsor conflicts are a-brewin”: Nike has apparently expressed reservations about Serena wearing a Gillette-branded fire suit (which, in Nike’s books, falls under “athletic apparel”). If it doesn’t work out, I think this is fire retardant:

serena - catsuit

And here’s a restriction: “Since Gillette’s core products are its shaving lines, contestants were told they ‘must be well-groomed,’ and that ‘stubble or scruff of any kind’ is unacceptable.”

via SportsBusiness Journal (reg. req’d)