Gatorade hired the guys from Overall Murals to paint 21 murals with each of them murals illustrating a historic moment in the life of Serena Williams. The 21 paintings are part of Gatorade’s “Serena 21” campaign, and tips its hat to Serena Williams’ 21 Grand Slam singles titles.
The murals can be viewed in NYC, on the corner of Kent and Grand in Williamsburg. So if you are in New York City for the US Open and are up for an inter-borough adventure, make sure to look it up! (Bonus Reading: This Village Voice story on brands and street art.)
The Gatorade commercial is touching, inspiring, powerful and simply beautiful.
The Ad: “If you were a tennis player, who would you want to be like?” a reporter asks Serena Williams as a young girl in Compton to open the commercial. It goes on to show highlights and footage of her life and career. It showcases her victories, as well as battles.
At the end of the commercial, the audio of the reporter asking, “If you were a tennis player, who would you want to be like?”
“Well, I’d like other people to be like me,” a young Williams says.
Raised on the hardscrabble courts of Compton, California, Serena Williams has fought her way to become the most prolific tennis player of this generation. From little sister to big deal, from down and out to back and better, she has constantly defied expectations and established that she has no equal.
via Huffington Post