Customization and personalization are all the rage in clothing these days, and tennis is not above the fray. From Roger‘s “RF” monogram at Nike to the seal on Sharapova‘s tennis bags to the embroidery on many of the pros’ footwear (lest they get confused about whose shoes are whose — it’s a big locker room out there), everyone’s doing something to make their product unique. Up until now, these services have only been peddled to the pros — tennis is an elite sport, after all. But in time for the US Open, the rest of us get to eat cake.
Read the rest of this post at Men’s Vogue Daily.