fashion focus: guga kuerten – s/s 2007

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Here are some more looks from Guga Kuerten, the eponymous fashion line of the Brazilian tennis star. That’s the spring/summer ’07 collection above (also by Agustina Comas).

Bonus round: This Tenis Pro clip shows Guga getting a massage (and talking about surfing, his Roland Garros titles, etc.). Later he gets dressed in his own designs.

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>> fashion focus: guga kuerten + summer ’07 line
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fashion focus: guga kuerten + summer '07 line

Oh man I was trying to get information about Gustavo Kuerten‘s clothing sponsor (because what blog covering tennis fashion would ignore this Brazilian’s bright-colored style?) and it turns out he has his own line.

HISTORY: Guga Kuerten launched on November 30, 2005 under the creative direction of top Brazilian designer Jum Nakao. (See a Nakao show.)

Along with tennis clothes, the line has beach wear, surf wear, and polo shirts — with a smaller “Mr. Kuerten” collection featuring jeans and polo shirts. As far as I can tell, the women’s line is all beachwear still. Its first store opened in Florianopolis.

Guga wore Diadora and Olympikus on court prior to the 2006 season and his own line after. You can spot the Guga line by it’s rough spiral logo (seen here on his sleeve).

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The photos above are pieces from the High Summer ’07 collection designed by artist Agustina Comas for Nakao. It’s laid back, surfer, and preppy all at once. Very Seth Cohen of The O.C.. What do you think of the line? Tell us.

Buy: Check out Guga’s official website to purchase the clothes.

fashion focus: u.s. open + polo ralph lauren, pt. 2

Now let’s take a peek at the clothes. Polo Ralph Lauren continues as the official clothing sponsor for this year’s U.S. Open.

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Official outfits: That’s the official ballboy outfit on the left and the official lineman outfit on the right. I find the yellow/blue scheme hard on the eyes, but the collar on the track jacket is cute. Still, I prefer the RL grass court uniforms over these. (The Wimbledon collection, for both officials and non-, was just better.)

Other picks: I like the Striped Lisle Polo (shown in red) and the Custom Big Pony Polo (in blue). I’m really in love with the Big Pony logo…

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Women’s: The linewoman outfit is on the right. Ho hum. The yellow diagonal stripe on the ballgirl skirt (top row, middle pic) is a nice touch.

Other picks: the orange Elena Polo, the Pony tee (with a Big Pony in gold!!) and the sleeveless pleated dress (also with gold pony).

Buy: As usual, all these items are for sale. Here’s the link.

What do you think of the collection? Tell us.

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flashback: agassi's racket

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From designer Damian O’Sullivan, after Agassi‘s last match at the 2006 U.S. Open: “This weekend Andre Agassi played his last game of professional tennis, bowing out as he did against the 11 year younger Benjamin Becker. Three years ago, [I] designed a tennis racket for HEAD Sport AG bearing Agassi’s face on the blade of the racket. Although the tennis racket was never produced we would hereby like to show it one more time as a last tribute to the great man of tennis.” (MoCo Loco)

Another Damien: The pickled shark by artist Damien Hirst, entitled The Physical Impossibility of Death in the Mind of Someone Living, heads to the Met later this summer. Owner Steve Cohen, who bought the piece for $8 million, has arranged for it to stay at the museum for at least two years. (FYI: the original shark started disintegrating almost immediately after its initial exhibition in 1999; the replacement should stay intact much longer.) (NYT)

short balls: thursday edition

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Guga lives on: Columnist Charles Bricker lets us know that Guga is still months away from recovery, and likely can’t take advantage of a U.S. Open wildcard. In the meantime, you can enjoy this fan art.

Monte Carlos Masters stays put: The organizers of this Masters Series tourney get to keep their mid-April date, their ranking points, and prize money levels. Unfortunately, the ATP won’t enforce player commitments for the event, which could mean a lackluster field. But with plenty of players calling the Principality of Monaco home, perhaps recruiting players won’t be so hard to do… (IHT, DT)

Someone loves you, Andy: Andy Roddick‘s still smarting about his quarterfinal loss to Richard Gasquet at this year’s Wimbledon, but he can take consolation in ranking 59th in AfterElton’s Hot 100 list.

It’s not just ‘tennis elbow’ anymore: Spine injury can rear its ugly head early on, so teens: be careful!

A sports lover’s haven: After the sixth hour on the couch watching Wimbledon coverage, I dream about a house like this, too. (LAT)

(OT) Chanel’s mobile pavilion: Designer Karl Lagerfeld has commissioned architect Zaha Hadid to create a pavilion for Chanel‘s Mobile Art exhibition. (On the Runway)

The U.S. Open Series coverage begins: When something gets a New York Times mention, you know it’s got it made. (Talking Tennis)

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Sharapova expands her empire: The Manhattan Beach resident played a WTT match for the Newport Beach Breakers last night. She wore the Summer Sphere Tank from her clothing sponsor, Nike. (via AVP)

Hyuk of the day: Yes, we chuckled when we saw this headline. Did she tie her shoes too tight? Do you hear that frog? (via OTB)

Nike and adidas should watch out: As sneaker companies sense that China will soon become a big-time market, the sponsorship agreements doled out get more and more creative. (Slate)

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>> Tennis Served Fresh’s short balls archive

canas shirtless for global warming

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Guillermo Canas and his girlfriend, Brazilian Fabiana Semprebon, posed for Argentinian label Ona Saez‘s latest campaign which raises awareness for global warming. Canas was happy to be chosen for the campaign, he says. And although he’s not a “green” expert, he feels that he can do his part by motivating the masses.

Here are looks from the label’s most recent collections (some Star Wars-inspired):

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(via Vivi el Tenis)

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roitman’s "no brand" clothing

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Sergio goes gaucho: The background behind Argentinian Sergio Roitman‘s clothing sponsor, No Brand: Roitman’s buddy runs the line, whose goal is low-key promotion of national icons such as cattle (on his bandana, above), Che Guevara, the bandoneón (pictured on his shirt, above), mate (the country’s favorite drink), and Carlos Gardel. Upcoming designs include Guillermo Vilas and Gabriela Sabatini.

Players like Nicolas Almagro, Filippo Volandri, Nicolas Lapentti, and Ruben Ramirez Hidalgo are all fans of the line. At tournaments, Roitman usually brings extra gear to hand out as gifts.

(ATP Blog via Vivi el Tenis)

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>> Tennis Served Fresh’s fashion archive

camille in lacoste

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The forgotten Frenchwoman: While Gasquet rolled over Roddick, Golovin orchestrated a peep show, Llodra/Clement cackled their way to the doubles crown, and Bartoli hopped to the final, another member of the armée de gazon at Wimbledon, Camille Pin, bowed out in the first round. She did it wearing an elegant, simple dress from clothing sponsor Lacoste and paired it with a pendant necklace.

And at this week’s W&SFG Open in Cincinnati, her dress had an aqua-striped bust. Tres cute!

Speaking of the French…: Apparently, Golovin and Bartoli are having a tiff, and all the stress might be catching up with the Wimbledon finalist. Or perhaps her dream run is over, and she’s rejoined us from cloud nine.

(Cincy photo via W&SFG Open, Wimby photo via WTNPhotos.com)

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>> Tennis Served Fresh’s fashion archive

fashion focus: u.s. open + polo ralph lauren, pt. 1

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Those Bangladeshi women are breathing a sigh of relief now that the Polo Ralph Lauren‘s U.S. Open goods have dropped — just in time for the summer hardcourt season.

We’ll start with a look at the accessories section. Keep in mind this is only the Ralph Lauren accessories. There are plenty of non–RL merch at the U.S. Open store; we’ll cover those later.

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Top row: Performance Cap (with double-layer, moisture-wicking mesh), Medium Tote, Chino Hat
Bottom row: Sport Visor, Caryall (free with purchase), Crusher Hat

You can check out the rest of the pieces here. Which ones are your faves? Tell us.

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