World number one Novak Djokovic has won the 2015 US Open. Djokovic proved too strong and defeated world number two Roger Federer in four sets: 6-4, 5-7, 6-4, 6-4. By winning the 2015 US Open, Djokovic now has won the title two times in his career and the win marks his 10th Grand Slam title. Roger Federer hoped to win his 18th Grand Slam title. Related: IBM gives the US Open … [Read more...]
IBM gives the US Open a New York City treatment
The folks at IBM, longtime partners of the USTA in staging the US Open β one of the biggest, if not THE biggest, sporting event in the world β this year took a decidedly active approach in its ad campaigns for the final major of the tennis season. Itβs an interesting way to relate the little details of a big city like New York to the little details of such a statistics-heavy … [Read more...]
usta hosts youth tennis exhibition to empower future generations
The United States Tennis Association (USTA) held a youth tennis exhibition to generate awareness of the importance of multi-sport participation in creating a lifelong enjoyment of sports β ultimately, empowering future generations of children to stay healthy and active. Nastia Liukin, 2008 Olympic gold medalist, Ryan McDonagh, captain of the New York Rangers and U.S. … [Read more...]
2015 US Open: victoria azarenka dances her way to quarters
Victoria Azarenka dances her way to the quarters with a win over US Varvara Lepchenko in straight sets 6-3, 6-4. Azarenka now faces Romanian Simona Halep who battled her way to the quarters with a hard fought win over German Sabine Lisicki in three sets 7-6, 5-7, 2-6. Victoria Azarenka played with tape around her arms because of a possible allergic reaction due to her … [Read more...]
gatorade “serena’s 21” commercial inspires
Gatorade hired the guys from Overall Murals to paint 21 murals with each of them murals illustrating a historic moment in the life of Serena Williams. The 21 paintings are part of Gatorade's "Serena 21" campaign, and tips its hat to Serena Williams' 21 Grand Slam singles titles. The murals can be viewed in NYC, on the corner of Kent and Grand in Williamsburg. So if you … [Read more...]