PRESS RELEASE: WESTLAKE VILLAGE, CA (August 6, 2013) K-Swiss announced today the appointment of Eric Sarin as the company’s new vice president of product. Sarin will oversee all facets of K-Swiss product strategy, design and development globally. Sarin will be headquartered in Westlake Village, CA, reporting directly to CMO, Barney Waters. “Eric is a great combination of … [Read more...]
practice makes perfect: roddick and fish
Keeping it cool: Isn't it nice to have an un-cranky American be at the top of the sport? Perhaps Fish's reign as the No. 1 Yank will take the edge off for Andy... Regardless, both chaps are still in contention for the 2011 U.S. Open title, with Roddick defeating Benneteau for a spot in the fourth round (he plays David Ferrer next) while Mardy is set to play Tsonga for a spot … [Read more...]
fish and chipper
Spreading cheer and love, that one. I guess that's what you do when you're having a great start to your summer. Buy: K-Swiss MS Awesome Day Tee; in black, heather grey, and white; $25; kswiss.com. (photo by TSF) … [Read more...]
k-swiss’ kenny powers takes on jt
http://www.youtube.com/watch?v=hgGud5gsbIA KP or JT? If you paid any attention to the ESPYs last week, Justin Timberlake (what isn't he doing these days?!) did a comedic short for the show titled "I Love Sports," put on by Capital One. But K-Swiss has a good series featuring a character named Kenny Powers that takes on the similar tone of Timbo's vid, which Ad Age recommends … [Read more...]
monfils wears k-swiss fading stripe in purple
Purple, please: Roland Garros 14th seed Gael Monfils booked a spot in the fourth round by taking out Belgian Steve Darcis in straight sets. He'll go up against David Ferrer -- the Spaniard we predict will go all the way to the semis. Yep, that means a potential win over Roger Federer. (Draw: RG Men's Singles) With the Nike men toning down their attire, Gael and K-Swiss have … [Read more...]