Reebok launched its new, fully-integrated marketing campaign, “Live With Fire,” continuing the global fitness brand’s mission to change how people perceive and experience fitness. With this campaign, Reebok shows how living an active lifestyle can inspire people to live their lives with passion, intent and purpose;and inspire others to do the same. The 2013 “Live With Fire” … [Read more...]
almagro climbs his way into the top 10
Nicolas Almagro came up short in the all-Spanish semifinal at the 2011 Barcelona Open, losing to David Ferrer 3-6, 4-6. It puts an end to another great run for Nico and puts Ferrer in his second final against Rafa Nadal in as many weeks. (They two duked it out for the Monte Carlo title, with Nadal prevailing.) But Almagro shouldn't feel too bad: he'll enter the ATP top 10 for … [Read more...]
reebok's fruit: purple peer is in season
It's no Sharapova Swan Dress, but we smiled just the same upon seeing the pleats on this purple Reebok dress, currently worn by WTAer Shahar Peer. TSF ran into her -- in uniform -- at the BNP Paribas Open at Indian Wells, giving us a chance to see the detail on the tank's straps and the skirt's hem. The dress from this Vibrance Statement collection has pleating all around the … [Read more...]
reebok goes for the backside approach; more oreo (moreo?)
Reebok's EasyTone shoe is coming with an easy-on-the-eyes ad campaign that the company has rolled out over the last year. The ads feature backsides of women (and their calves and their thighs and their... ) in a variety of outfits, settings and backdrops. Reebok has a couple of ads circulating on TV and the web for the shoe, which has "balance-ball inspired technology" on the … [Read more...]
if a dress drops in the store but no pro is around to wear it, did it make a sound?
Reebok has been banging out some solid stuff for the pros as of late. It's too bad that their ladies aren't hanging around long enough to show case the goods. To be fair, Shahar Peer did put on a good show as she clashed against former Reeboker Venus Williams in the fourth round of the 2010 US Open, giving the third seed a scare by taking that first set to a tiebreak. … [Read more...]