Homepages: Not much going in the world of homepages this week, though we are into the country club cuteness of the banner for the U.S. National Indoor Championship -- a combined tournament in Memphis. We also wished that their results pages was a little more dynamic. We had to scroll through a lot to find the draws for the various titles being contested. More: The landing … [Read more...]
radiotennis.com selected by usta to broadcast ‘college matchday’ series
RadioTennis.com has been selected by the USTA to webcast the trial run of their new "College MatchDay" Series. The campaign, which should be in place in 2014, will highlight two matches per week throughout the college tennis season. The College MatchDay series kicks off Sunday, February. 24, with one of the biggest rivalries in women's college tennis -- the University of … [Read more...]
are you ‘team serena’?
Paris Saint-Germain president Nasser Al Khelaifi awarded Serena Williams with a customized PSG jersey after she locked down the No. 1 ranking while playing the Qatar Total Open in Doha last week. Merch, please: We're still waiting for the ATP/WTA to come up with jerseys like how Les Plus Dorés and VFILES did it with fashion designer celebrities. Someone step up … [Read more...]
under armour’s first global marketing campaign will feature sloane stephens, among others
Under Armour announced on February 12 the launch of their first ever global marketing campaign, I WILL™. The campaign aims to highlight athletic passion and UA's "commitment to engineering innovative products that provide real performance advantages." At the event the brand unveiled the campaign’s principal creative spot featuring Canelo Alvarez, boxing’s welterweight World … [Read more...]
retail therapy: the sap open’s final merch tent
Retail Therapy: There is only one way we know how to mourn the loss of a 124-year-old tennis event here in California, currently named the SAP Open and hosted at the HP Pavilion in San Jose: hitting up that merch tent. This navy varsity tee is the week's best seller so far, but there are a few more offerings in the gallery below. Adult tees are $30-$35, children's sizes at $25. … [Read more...]