Introducing FILA + UO, a new and exclusive women’s collection produced by the iconic sportswear line and available only at Urban Outfitters. For the Fila & Urban Outfitters collection, the brand has updated some of its staples from the 1970’s, 80’s and 90’s -- including striped polo tees, raglan sweatshirts, and jackets seen on tennis legend Bjorn Borg. The Fila & … [Read more...]
fila partners with jamie loeb
We recently did an interview with rising star Jamie Loeb and she told us that she signed a deal with FILA for sponsorship. FILA sent us a press release detailing the endorsement deal. FILA announced today that it has entered into an endorsement agreement with Jamie Loeb, 2015 NCAA Division 1 Champion. In the multi-year relationship, FILA will financially support Loeb as she … [Read more...]
jamie loeb, a player on the rise
Tennis Served Fresh is pleased to introduce to you Jamie Loeb, a player on the rise who has made quite a name for herself playing for the University of North Carolina and is set to debut at the US Open 2015. Who is Jamie Loeb? Jamie Loeb, who was born and bred right here in Ossining, NY (Westchester County) was the first Carolina women’s tennis player to be ranked No. 1 … [Read more...]
fila releases limited edition ithf sneaker
Fila has released the limited edition ITHF sneaker in collaboration with Packer and the International Tennis Hall of Fame. The limited edition ithf sneaker will be available at the local sneakerstore near you and goes for the sweet price of $110. And any portion of the limited edition ithf sneaker will go to the junior tennis programs at the International Tennis Hall of … [Read more...]
kit count: lacoste shows at french tourney in montpellier
Last (gar)men(ts) standing: As much as we here at TSF pay attention to the scorelines week in and out, we're also curious about which brands have been making the smartest (luckiest?) moves with their sponsorships: are they putting eggs in the correct tennis baskets? Are their players making the later rounds of tournaments? #kitcount: If you have questions, … [Read more...]