The WTA has released the third episode in their series WTA 40 LOVE Story presented by Xerox, a 10-part video series showcasing the history and growth of the women's tennis tour. Entitled "1982: Navratilova Passes $1 Million in Season Prize Money," the third episode highlights Martina Navratilova's 1982 season when she became the first woman in tennis history to surpass the $1 … [Read more...]
under armour’s first global marketing campaign will feature sloane stephens, among others
Under Armour announced on February 12 the launch of their first ever global marketing campaign, I WILL™. The campaign aims to highlight athletic passion and UA's "commitment to engineering innovative products that provide real performance advantages." At the event the brand unveiled the campaign’s principal creative spot featuring Canelo Alvarez, boxing’s welterweight World … [Read more...]
espn2 australian open tv commercial: “tennis down under”
As if we weren't already loopy from all the overnight shifts to cover the Australian Open, this commercial promoting ESPN2's coverage of the the 2013 Melbourne event is sending us over the edge. The graphics play on how everything's upside down (under) in the Southern Hemisphere. We love it. Watch: 2013 Australian Open "Tennis Down Under" (screengrab via YouTube) … [Read more...]
before london, andy tried a new game
Small court, big results. Before Andy Murray's London hopes got muddled because of injury, the Scot took to a British warehouse to play some Road Tennis. Not sure what that is? Nor were we. adidas explains: [We invited the] Road Tennis Association of Barbados to London, to teach Murray how to play Road Tennis. A cross between traditional tennis and table tennis, Road Tennis is … [Read more...]
flashback: irene inspires irina bump lookback, 1997
Irene-a. While we're bent on avoiding hurricane -- oops, we mean hurrican't -- jokes for now, TSF contributor Troy Venechanos sent this text along to the TSF crew earlier today: "hope you survived hurricane irina spirlea!" It was one that had us cracking up out loud, and brought to mind the famous "bump," which -- upon watching it again -- may have delivered more force to … [Read more...]