We're all talking about it anyway: Props to the USTA for adding a style slant (and brackets!) to their U.S. Open "It Must Be Love" advertising campaign. If y'all see any other ones around town, please send them over. (Photo by DL) … [Read more...]
for spring, babolat’s peek-a-pattern
Babolat did a big push with their new Aeropro Drive racquet technology to start off 2013 (with a fun commercial called "Spin Attacks in the Dark" featuring Rafael Nadal and Jo-Wilfried Tsonga), but we're a tad more into the what's going on with their apparel. Their current performance line includes a stripe pattern hiding in the placket and the left underarm of their men's … [Read more...]
reebok launches new fitness-focused campaign
Reebok launched its new, fully-integrated marketing campaign, “Live With Fire,” continuing the global fitness brand’s mission to change how people perceive and experience fitness. With this campaign, Reebok shows how living an active lifestyle can inspire people to live their lives with passion, intent and purpose;and inspire others to do the same. The 2013 “Live With Fire” … [Read more...]
under armour’s first global marketing campaign will feature sloane stephens, among others
Under Armour announced on February 12 the launch of their first ever global marketing campaign, I WILL™. The campaign aims to highlight athletic passion and UA's "commitment to engineering innovative products that provide real performance advantages." At the event the brand unveiled the campaign’s principal creative spot featuring Canelo Alvarez, boxing’s welterweight World … [Read more...]
australian gothic: wilson fetes vika azarenka’s australian open win
Fight to the Finish: The road to the second consecutive Australian Open title for World No. 1 Victoria Azarenka was long and hard. Not only was everyone trying to topple her, they came close to doing so: Jamie Hampton pushed Vika to three sets in third round but eventually lost because of a back injury; Sloane Stephens couldn't continue her momentum after Azarenka's 10-minute … [Read more...]