Wilson has launched their new campaign and that campaign involves you and your Wilson equipment.
In Wilson‘s own words:
No other brand in the sporting goods industry has studied and understands the relationship between athletes and their equipment — a tennis player has with her racket, a quarterback has with his football, a first basemen has with his glove, or a golfer has with her driver — more than Wilson.
When you think about it, Wilson is actually right. Whenever you buy new sports equipment, you are buying something that you will keep on you for a long time. You will form a connection with it, you will hold it, cherish it, get angry with it. And at the end of the day your loyal piece of equipment will still and always be with you like the best friend you have never had. That is the kind of loyalty that your equipment offers you: The kind that is not for sale.
This is my racket. This is #MyWilson
Real amateur players and Wilson pros like Serena, Federer, Gael Monfils and Gregor Dimitrov tell the story about what their equipment means to them. And we, at TSF, hereby invite you to add your epic story to theirs. When you do, please add the hashtag #MyWilson to your fabulous story of facing and overcoming your biggest challenges and conquering toughest opponents.
You will not only share your story but at the same time help sports community. Wilson will be committing to a set value of equipment donations by the end of the year. Young athletes can help reach this goal by sharing their stories. For every video shared, Wilson will donate new equipment to national and community-based organizations that are working hard to make sports accessible and enjoyable for youth everywhere.