Swede Lennart Bergelin (second from left) with buddies at Roland Garros in May of 1948. Bergelin, one of Sweden’s best tennis players who worked as a personal coach to tennis legend Bjorn Borg, has died at the age of 83 after a short illness, Swedish media reported on November 4, 2008. R.I.P. (photo by Getty […]
An update on the U.S. presence of Bjorn Borg (the brand): men’s underwear from the f/w ’08 line is now available at Scandinavian goods importer [hus] in the West Village and at LASC in West Hollywood. BB will eventually expand into other menswear — sorry, ladies — when the SoHo store opens later this month. […]
As you may already know, Bjorn Borg and his empire wants us all to live in peace, and one way he’ll make us reach this Zen state is by getting us a little lovin’. The Swedish style god has ventured into the social networking fray with his very own dating site, Love For All. How […]
Bjorn Borg, the man whose eponymous label produces well-designed clothing (mainly for the Scandinavian market), shares his 10 essentials with men.style.com. Included in this list are tennis gear (headbands and wooden racquets, of course), his own line of underwear, herring, a certain Principality, and portable booze (and why not?). This man knows his stuff! (screengrab […]
Swedish tennis star Björn Borg is bringing his athletic wear to SoHo, his first U.S. location. Björn Borg Inc. recently signed a two-year sublease for 2,000 square feet at 89 Crosby St., between Prince and Spring streets. The company will use the ground-floor space for retail and showrooms.