As we mentioned back in June, Puma has revisited its partnership with model Lydia Hearst to release another round of Lydia bags — a designer take on the racquet grip bag from the company’s French 77 line. The unveiling happened at Puma’s Union Square store yesterday. Unlike the limited-edition bag Ms. Hearst designed with Heatherette […]
To those who could not get their hands on the hundred or so limited edition Lydia Bags from earlier this year: fear not. (I’m talking to you, too, Britney.) Puma and Ms. Hearst are teaming up for another round of patchwork bags. (We hope Heatherette will be back to help with the designs.) This time, […]
Puma has finally released the much anticipated Guillermo Vilas-inspired French 77 line this month, and I’m sad to say that except for a cute few items, it didn’t quite live up to the hype. Why give us something that Stella McCartney‘s pretty much done for adidas?
To build more buzz for the launch of Puma‘s French 77 line this April, they’ve released a book of photographs by Hubertus von Hohenlohe with nymphs Lydia Hearst, Lizzie Jagger and Theodora Richards all shooting the shit with 70’s tastemakers Guillermo Vilas, Udo Kier, and Giacomo Agostini. More photos at Puma Talk. RELATED POSTS >> […]
The Guillermo Vilas fun doesn’t stop. A new Puma line called French 77, inspired by the wardrobe of the playboy, will launch in April. From Businesswire: The PUMA Lydia Bag by Heatherette comes in three colors: “Delicate,” “Night” and “Wild.” Only 100 bags will be made, with most bags given to personal friends of Hearst. […]