Yep, more shoes… Let’s not forget: The Countrywide Classic honored legend (and three-time winner) Stan Smith with an award after Saturday’s semi between James Blake and Hyung-Taik Lee. Too bad no one stayed around for the ceremony. The stands were practically empty, ESPN2 had packed up their cameras, and commentators Patrick McEnroe and Cliff Drysdale […]
selling tennis: take a page from rugby’s book
Another eye-popping rugby ad (remember the adidas posters printed with blood?), this time from French tourism site C’est So Paris. They plan to lure Londoners into the City of Love with these cool ads, hoping to fill seats for upcoming World Cup matches. Tennis needs to take a page from this. We get to use […]
fed cup fashion: venus vs. anna chakvetadze
Lots of Fed Cup action this weekend… the U.S. lost to an equally-thinned out Russian team in one semi, and the Italians beat France 3-2, giving them a chance to defend their title. Best dressed match: The rubber between Venus and Russian Anna Chakvetadze. Venus wore a Reebok pleated skirt and some Indian-style earrings, while […]
russians lead the sweater vest revolution
We’ve seen plenty of sweater vests lately: at Wimbledon, Svetlana Kuznetsova wore one from Fila in her salute to the 70’s. And adidas dressed doubles team Stretch and Booty in them, too. This week Nikolay Davydenko — god bless his heart — tried one on at the Allianz Suisse Open in Gstaad, Switzerland (not to […]
short balls: nike online and in print, roger's on-court meltdown, a taste of bud, etc.
Nike in print: A recent issue of Arena Homme Plus goes behind the scenes of Terry Richardson‘s photo shoot for this Nike campaign by W+K Studio. Tennis players included in the shoot were Maria Sharapova and (I believe) Roger Federer. Bonus round: The issue also has a great editorial based on John Galliano‘s fall 2007 […]
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