Maria Sharapova was joined by John Isner, Monic Puig, comedian Kevin James and electro funk duo Chromeo at the American Express Rally on the River event to kick off the US Open 2015.
At the event, a packed crowd of VIPs and American Express Card Members witnessed the first-ever hydro-interactive tennis experience celebrating the past, present and future of tennis. Projected onto a massive 40X60’ wall of water with Chromeo providing the beats, fans watched as Sharapova, James, Puig, Isner and a few lucky fans in the crowd stepped onto the court to use the interactive, responsive tennis rackets designed to translate in real-time every swing, lob and smash into stunning 3D graphics, animations, sounds and video projections.
American Express and the USTA announce multi year deal
American Express is a proud sponsor of the US Open and the USTA and has recently announced that they have extended that sponsorship with a multi-year deal.
“We are thrilled to be continuing a long and fruitful partnership with one of the world’s most innovative and successful brands,” said Lew Sherr, USTA Chief Revenue Officer. “American Express is ready to support our vision to redefine tennis in the U.S., both through our transformation of the USTA Billie Jean King National Tennis Center, and the creation of the New Home of American Tennis in Orlando, FL. They truly are embracing tennis from the grassroots to the pinnacle of the sport.”
“For more than 20 years, the US Open has been a terrific platform for us to deliver unforgettable experiences to our Card Members and showcase the stellar service and access we can offer to fans. Like our Card Members, we love this game and the US Open, and we’re excited to announce this extension of our partnership with the USTA,” said Deborah Curtis, vice president, global sponsorships and experiential marketing, American Express. “As the US Open continues to reimagine its infrastructure, we believe we have a unique opportunity to evolve and expand how we serve our Card Members and fans onsite and across the country, while helping to grow the sport of tennis.”