Introducing FILA + UO, a new and exclusive women’s collection produced by the iconic sportswear line and available only at Urban Outfitters. For the Fila & Urban Outfitters collection, the brand has updated some of its staples from the 1970’s, 80’s and 90’s — including striped polo tees, raglan sweatshirts, and jackets seen on tennis legend Bjorn Borg.
The Fila & Urban Outfitters collection
Each piece in the Fila & Urban Outfitters collection is adorned with the original 1973 Fila F-Box red, navy and ecru logo – a nod to the brand’s history and vintage styles from polo dresses to windbreakers, to athletic bags and bucket hats.
Rounding out the collection is the Fila x UO Cage Basketball Sneaker. This Iconic high-top outdoor basketball silhouette was originally released in 1993, and is now modernized and designed exclusively for UO by Fila. Details for the updated Cage include a tonal premium suede upper and a matching rubber sole, EVA midsole, and memory foam collar for comfort and stylish flare.
“We are excited to collaborate with a strong retail partner like Urban Outfitters, said Danny Lieberman, Senior Vice President of Apparel at Fila. This collection offers Urban Outfitters’ customers an opportunity to experience Fila’s legacy of sporting style. The new FILA product range combines retro elements from our iconic heritage, with modern, on-trend touches. The collaboration will appeal to Urban Outfitters’ shoppers looking for vintage-inspired pieces with a fresh update.”
Prices range from $28 for the FILA Hoop Earrings to $128 for the FILA + UO Miss Surfur Windbreaker. The FILA + UO line will be available in 94 retail locations, beginning on September 7. All pieces are exclusive to Urban Outfitters and available in select stores or online at UrbanOutfitters.com.
Love these old skool looks (just realised that’s a palindrome!)