How’d they do it? Bloomberg Businessweek posted a lengthy story last week on how Sergio Tacchini, the Italian brand that is now controlled by Chinese investors, saved itself — from itself. Their biggest move? Nabbing Novak Djokovic, of course. But our favorite part of the feature was this snippet on player-turned-fashionista Martina Hingis, who had […]
short balls: who’s next? PINK & football, TOMS goes Maria + more
Who’s next? We’re sort of obsessed with the art and function-ability of Prince‘s “Who’s Next” campaign, which let’s users click through a barrage of up-and-coming Prince-racquet toters. US Open junior champ Oli Golding gets his own profile page and the youngsters are splashed across the racquet-maker’s homepage in a well-made vid. Who’s next? Whoever doing is […]
short balls: open coverage explodes, around the parties and irene
Here we go! The all-out media blitz for the 2011 US Open has begun, the New York Times seemingly sounding the starting gun this morning when Novak Djokovic lived on its homepage for much of the morning with a piece written by Greg Bishop about the all-out transformation of Djoko over the last year: the […]
short balls: tennis in cincy is a BFD, is the open draw fixed? and more
Cin-sational: If you didn’t think that the Western & Southern Open wasn’t a big deal, take a peek at Cincinnati.com. The online hub for everything Cincy can’t get enough of the ATP‘s Masters 1000 event that is now a double dip (and mini US Open) with the women joining the men for the first time […]
short balls: rog’s b-day, serena’s love life, worst fashion and more
Oh, Canada! It’s been a wacky and weird week in Canada — both at the women’s event in Toronto and for the men in Montreal. Andy Murray, Roger Federer and Rafael Nadal all saw early exits, as did top women Kim Clijsters and Caroline Wozniacki. Are we in for such a tumultuous two weeks at Flushing […]
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