more on ellesse + their women’s lines



ellesse-holiday-2007-w2.jpg

We talked to a US rep for Ellesse via e-mail and he told us what’s up with the company. Their tennis performance line is available in 250 retail outlets (and sites like Tennis Warehouse), but how come there’s no sign of a casual line? And why is their website barren save for a short video?

Ellesse rode the sports retro wave for five years, mining their archives of 70s and 80s fashion to sell items to Urban Outfitters, Saks, and Bloomingdales, among others. As demand for the styles waned, so did sales. This led Ellesse to discontinue the line 18 months ago. (Puma and adidas fell prey to the same phenomenon.)

Next year: But as with Puma and adidas, who have quietly returned to reissues (with French77 and Originals, respectively), expect Ellesse to jump back in the fray for their 50th anniversary in 2009.

In the meantime, you can check out the Ellesse (Japan) women’s holiday ’07 collection* after the cut…