flashback: loup & the volley girls at the delray itc

Loup’s lady, Danielle Ribner, chic in the middle of a VolleyGirl sandwich. VolleyGirls wearing the classy 2 Layer black dress.

Tee-time: Loup-sponsored player Sydni Katz looking (and throwing) good in a pale Army green gathered skirt dress. Buy: $95 online

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loup gives VolleyGirls a new look

The VolleyGirls of the Delray Beach ITC have become a staple of the SoFla event. TSF nabbed designer Danielle Ribner of Loup, to chat about the NYC-based chic clothing co dressing the ladies this year. -NM

TSF: Tell us about the partnership between Loup and the Delray Beach tourney? How did it come about? Danielle Ribner, Loup: The director of the Volley Girls at the Delray Beach ITC contacted me a while ago to ask if Loup would consider sponsoring the girls and dressing them for events during and leading up to the tournament. They seemed to really support independent designers and partneringwith up and comers which seemed ideal to me.

TSF: What are the Volley Girls? What are their history?
DR: The VolleyGirls are a team of about 15 women, some of them professional dancers, that promote and energize the tournament.They’ve been around since 2007 and every year they seem to get more popular.

TSF: When you went about this project, how did you pick the right clothes for the girls to wear? Especially thinking about Delray and the flavor/ style of the tournament.
DR: I wanted to make sure the girls had outfits that would stand out, but also feel very relaxed and stylish. Instead of looking like uniforms, I wanted to give them clothes that made them feel like cool girls hanging around the tournament so that their personality could shine through.

TSF Vault: Loup’s always turning our  head

TSF: When you look at a tournament like Delray Beach, do you get excited about the partnerships and the way that tennis can branch out from mainstream traditions?
DR: Yes, definitely! I love that this tournament feels like it’s taken its own path and makes sure to involve the community as much as possible. As a smaller company, it’s important to maintain our identity as we evolve, and I think the Delray Beach ITC believes in that too. | More VolleyGirls pics

More of Danielle (and Loup) after the cut. [Read more…]

delray beach’s volley girls

volleygirls-delray-08.jpg

The organizers of the Delray Beach International Tennis Championships, being held this week in Delray Beach, Fla, decided to up the “cool” factor of their already cool tournament by looking for Volley Girls:

They’re: athletic ‘lookers’, sports-lovers (preferably tennis), enthusiastic go-getters, with a whole lot of spunk, wit, charm, and ABOVE ALL…MUST be educated in the field of “How to have an AWESOME time, ALL the time 101″

Can you break dance? Sing a capella? Run a 4-minute mile? Lick your elbow? If so, we want to know about it. No, we’re not looking for “America’s Next” anything, nor are we looking for the average pom-poming cheerleader…heck, we’re above that. We’re looking for VolleyGirls™.

Wow, this reads as if penned by Vince Spadea. But grammar aside (and I’ve been known to commit copy faux pas myself), these are the ladies who fit the bill.

Love the dress, but the shoes aren’t doing it for me…

Some props: I have to hand it to the ITC for having a URL for their tourney unrelated to the event’s name — yellowtennisball.com. This is a robust branding strategy that can survive changes in ownership, sponsorship, host venue, etc.

Scoreline: Rain has suspended some first round matches and delayed a few second round matches. Of the ones completed, second seed Tommy Haas (in his K-Swiss debut) lost to Diego Hartfield, and wild card Robby Ginepri, much to the delight of Lady Hooligan Kat, beat Mathieu Montcourt. Gineps will face fellow American (and Under Armour endorser) Michael Russell in the second round.

More: See another close-up of the ladies (plus their shoes) after the cut…