uniqlo releases novak djokovic’s 2013 u.s. open kit

Uniqlo releases Novak Djokovic 2013 U.S. Open kit

UNIQLO previewed the 2013 U.S. Open kits to be worn by World No. 1 Novak Djokovic and at the same time announced that it would sell a collection based on these styles, available to the public.

The designs keep simple, as has been the case for Djokovic’s UNIQLO uniforms thus far, and the Japanese outfitter’s design director, Naoki Takizawa, explained their concept behind the pieces. “The collection captures [Novak's] calm demeanor as well as his strong energy on the court in a striking yet unconventional black scheme and includes a mint green color that was chosen by Novak. The red version of his performance wear portrays a sense of passion while incorporating the UNIQLO official company colors of red and white. Once again the lines are an important design element aimed to help visualize his physical strength and speed on the court.”

Uniqlo releases Novak Djokovic 2013 U.S. Open kit

The company also offered another description for the collection on their website: “While unusual in the tennis world, we chose black as a key color in this year’s U.S. Open Collection.” JFTR, it’s really not that unusual, at least not for the U.S. Open (See: Roger and Serena wear black in NYC.)

“To us,” UNIQLO continues, “the color represents the strength and elegance of Novak Djokovic’s playing style. The mint blue detailing matches the tournament’s official color and symbolizes the cool agility of Novak’s movements on the court.”

Buy: Novak Djokovic Performance Wear; polo, shorts, track jacket, track pants priced at $49.90; socks, $9.90; uniqlo.com

Looking forward: Djokovic heads into the final Slam of the year with a 5-2 record for the summer hard court season; he lost in the semis of Montreal to Rafael Nadal and the quarters of the Western & Southern Open to John Isner.

Novak Djokovic - #meetnovak - Uniqlo - U.S. Open 2013

#meetnovak: Uniqlo arranged a meeting between Novak and fans at their Fifth Avenue flagship on Monday night.

(product images courtesy of UNIQLO; #meetnovak photo via @TheSliceTweets)

spotted in the city: desigual, updated adidas and uniqlo

Feeling colorful: It’s nice to see some color in Midtown Manhattan every once and a while — away from Times Square, that is. The Desigual store on 35th and 6th Avenue, just below Bryant Park, gives spring a new feeling in the city. The Spanish clothing co. gets pretty good reviews for their store in SoHo, but as one Yelper notes: the store “isn’t friendly for budget shoppers.”

Summertime signage: We know you were curious about what the adidas store would launch off its blank canvas from earlier this week. Looks like they’re set for summertime, and if you can’t quite make out those faces, don’t worry — none of them are major athletes. Just models making the store look pretty.

After the jump: Uniqlo gets in the tennis swing, and not just for Kei. [Read more...]

spotted in soho: marat, the retired

Looking like he was having a tough day of shopping, I bumped into Marat Safin in Soho this afternoon. Safin was joined by a blonde (Russian?!) shopping partner, but he was the one playing the mule, carrying a Ted Baker of London shopping bag and another from Uniqlo.

Safin was casual in jeans and adidas sneaks (of course). Though, I was a little surprised (or was I?!) to see him smoking a cig on their stroll.

(tsf photo)