spotted in the city: uniqlo goes uptown

Not one, two: We first noticed that Japanese brand Uniqlo was moving uptown in New York while riding a crosstown train back home from the US Open a couple of weeks ago. Forbes reported in late August that the store will open it’s second and third New York City stores — the only in the States — come October. The first is to be 5th Avenue’s biggest retails space (89,000 square feet) and the second is set for tourist-happy 34th St. Uniqlo currently  has just one store in NYC in SoHo on the ever-busy retail strip of Broadway between Houston and Canal Streets.

The company eventually plans to open 200 US stores, generating some $10 billion in sales.

TSF Vault: Uniqlo in SoHo | Kei Nishikori in Uniqlo


(tsf photos)

spotted in the city: uniqlo's high line skating

High riding: There is no question that the High Line park in NYC is the best thing to happen to the city since … well, Shake Shack? Anyway. The park that stretches from the Meatpacking District up into the heart of Chelsea expanded this year, growing from 20th to 30th street. There are new ways to enjoy being among taller people, third-floor buildings and the level that busses drive out of the Port Authority at. Ahhh. City life!

But what caught my eye on a recent visit was the skating rink that Uniqlo has teamed up with the park to put up for the summer. Admission is only $10, includes a pair of vintage, orange-wheeled skates and gets you a night of skate skating to the likes of Lady Gaga and Jay-Z. The rink is open through Sept. 26. Any player spottings yet?! | TSF Vault: Spotted in the city

(TSF photos)

kei, uniquely, in uniqlo

While it warms our cockles that Japanese brand Uniqlo is tapping into tennis as it takes over the world — their SoHo store was the site of our last buying spree — we’re still waiting to see where they take Kei Nishikori‘s on-court kits. Right now it’s pretty basic, with Uniqlo’s texty square logo punctuating the solid colors on his tees and shorts.

Long haul: As you may already know, Kei signed a five-year deal with the company starting this year. More deets to come (from Uniqlo) about the extent of his involvement with the brand.

Desert Sander: By the way, +J, Uniqlo’s playground for designer Jil Sander, began selling its Spring ’11 goods this week. Check out the lookbook for this desert-inspired collection. (Top marks go to outerwear). TSF can only hope she’ll take a page of out of the Stella McCartney book and start fitting Kei. Can you imagine??

Brackets: Kei — still with a ribbon on his tee to keep awareness of the earthquake/tsunami recovery in Japan — won his first-round match against Jeremy Chardy at the Sony Ericsson Open, being contested in Key Biscayne. His next opponent is top seed Rafa Nadal.

(images via Getty Images)