talking tennis fashion with andrew feldman



No, that’s not Andrew Feldman you see, but don’t you dig the dude? I like the wallpaper myself. (Photo by Ulrich Kruener via flickr.)

Today I got the chance to chat with Andrew Feldman, the USTA’s National Volunteer Development Manager and a presenter at Adult Ed’s series on this coming Tuesday night at Union Hall in Brooklyn. Feldman, a self-proclaimed “non-expert” on tennis fashion, will be speaking on the “Evolution of Tennis Costumes: From Bill Tilden to Serena Williams”. Adult Ed, which bills its event as “a monthly lecture series  devoted to making useless knowledge somewhat less useless,” is a perfect fit for Feldman’s presentation: “I’m a lifelong tennis player and lifelong sarcastic observer of life.” Sounds like the perfect doubles combo! -NM

TSF: First off Andrew, tell us what you do.
Andrew Feldman:
I’m the National Volunteer Development Manager for the USTA. I’ve been here for seven years. Not a lot of people realize this, but the USTA is a non-profit organization, so I help work with our volunteers throughout the country. We do a ton of stuff throughout the country at the grassroots level and I help organize events and provide resources for our volunteers.

TSF: Awesome, sounds like a cool job. So let’s get right to your talk on this coming Tuesday at Union Hall. What’s up with using the word ‘costumes’ in the title over ‘attire’ or ‘outfits’? Was that intentional?
AF:
I guess I’m not completely sure why I used ‘costumes’, but I do think there’s an element of showmanship of what the players wear on the court. Partially, that has to do with the sponsors, but when you look at players like Venus and Serena Williams, they want to show off on court, especially Venus with [Eleven]. This isn’t necessarily new, though. We saw this 20 years ago with Andre Agassi and his crazy get-ups and refusing to play Wimbledon because it was a white-attire only event.

TSF: Tell us about your tennis background.
AF:
I grew up playing tennis; my whole family plays tennis. I grew up in the sort of Long Island/North Shore tennis world. We had matching outfits and polo shirts and tennis instructors … that’s how I got interested. This idea just kind of popped up recently. I think it’s amusing to see what the players come up with, especially at the Slams, and so why not talk about it, too?

The theme of [Tuesday] evening is “Success Stories”. I’m going to show examples of what I think are successful fashions and a few – in my humbled opinion – that are not.

TSF: It seems like tennis today has a bit of a double standard: the women are criticized for their off court involvement with fashion and modeling while it seems to be encouraged of the men, Roger Federer and all. What do you think about that?
AF:
I think there’s somewhat of a double standard. Tennis has crossed over into the celebrity and entertainment business. Coming to an event like the U.S. Open, you’re not just going to a tennis tournament, it’s a celebrity entertainment event. The whole fashion thing is a part of that. I don’t think it distracts the players really. It’s their livelihood, so they make it work on and off the court.

Read on to find out who Andrew thinks are tennis’s best and worst dressed players and his opinion on the worst tennis fashion disaster. [Read more...]