spotted in the city: prince sets up shop at 47th/lex

Prince Tennis opens a storefront in NYC

 

Prince has set up a pop-up store (“brand experience”) in New York City timed with the 2013 U.S. Open. The space, which opens on August 23, will host appearance by sponsored athletes, viewing parties, and a space selling limited-edition merchandise. There will also be an opportunity to preview the Fall 2013 product collection before they hit the stores in October.

 

(photo by @npmikolich)

american express at the 2013 u.s. open

The American Express Experience at the 2013 U.S. Open

U.S. Open sponsor American Express is behind many of the initiatives that enhance the fan experience at the USTABJKNTC during the two weeks it plays host for the last major of the year. They’ve taken over a section of the Indoor tennis center, providing swing analysis, virtual tennis, an exhibit by the Hall of Fame on “Battle of the Sexes,” an IBM Data Wall, and other great ways to cool down and pass the time while at the Open. Outside of the hospitality area, Amex also offers their radio commentary (Radio Live) and TrendCast, a feature within the U.S. Open app that tracks trending topics in social media.

Read on: The full release is below the gallery (and the cut).

(renderings courtesy of American Express) [Read more...]

uniqlo releases novak djokovic’s 2013 u.s. open kit

Uniqlo releases Novak Djokovic 2013 U.S. Open kit

UNIQLO previewed the 2013 U.S. Open kits to be worn by World No. 1 Novak Djokovic and at the same time announced that it would sell a collection based on these styles, available to the public.

The designs keep simple, as has been the case for Djokovic’s UNIQLO uniforms thus far, and the Japanese outfitter’s design director, Naoki Takizawa, explained their concept behind the pieces. “The collection captures [Novak's] calm demeanor as well as his strong energy on the court in a striking yet unconventional black scheme and includes a mint green color that was chosen by Novak. The red version of his performance wear portrays a sense of passion while incorporating the UNIQLO official company colors of red and white. Once again the lines are an important design element aimed to help visualize his physical strength and speed on the court.”

Uniqlo releases Novak Djokovic 2013 U.S. Open kit

The company also offered another description for the collection on their website: “While unusual in the tennis world, we chose black as a key color in this year’s U.S. Open Collection.” JFTR, it’s really not that unusual, at least not for the U.S. Open (See: Roger and Serena wear black in NYC.)

“To us,” UNIQLO continues, “the color represents the strength and elegance of Novak Djokovic’s playing style. The mint blue detailing matches the tournament’s official color and symbolizes the cool agility of Novak’s movements on the court.”

Buy: Novak Djokovic Performance Wear; polo, shorts, track jacket, track pants priced at $49.90; socks, $9.90; uniqlo.com

Looking forward: Djokovic heads into the final Slam of the year with a 5-2 record for the summer hard court season; he lost in the semis of Montreal to Rafael Nadal and the quarters of the Western & Southern Open to John Isner.

Novak Djokovic - #meetnovak - Uniqlo - U.S. Open 2013

#meetnovak: Uniqlo arranged a meeting between Novak and fans at their Fifth Avenue flagship on Monday night.

(product images courtesy of UNIQLO; #meetnovak photo via @TheSliceTweets)

serena: aneres is making a comeback

Serena Williams talks about reviving Aneres clothing brand

Serena Williams survived some strong play by defending champion Li Na at the 2013 Western & Southern Open, winning their semifinal 7-5, 7-5 on Saturday night.

This victory also catapulted Serena to the top of the Emirates U.S. Open Series; she was awarded the trophy on court after her victory. Winning the U.S. Open Series could be a financial boon for the World No. 1 should she win the U.S. Open trophy in a few weeks: she would get a $1 million bonus to go with the $2.6 million paycheck awarded to the Champion.

In her post-semi press conference, Serena talked about what she would do with her potential earnings and possibly investing in a new business.

Q. What company is that?

SERENA WILLIAMS: I’m actually starting my company Aneres, which is my clothing line. It will be Aneres.com. You can buy fashions from there. We’re going to have to find some potential investors, and I’m looking at that as well. Probably do some more stuff like that.

Q. How does that fit with your HSN stuff?

SERENA WILLIAMS: It fits well. [At} HSN, my client is a particular I have a particular client at HSN. So when I’m designing — and I’m actually designing for Aneres now — I have more freedom, and I can draw and sketch what I want to and send it to our manufacturers and go from there.

So I’ll definitely have more I can be more creative. I can definitely get more influenced from the fashion outside of just colors. I mean, I love working for HSN. We’re doing incredible there, but I wanted to expand with Aneres.

It will be really fun. I’m really excited. I’m already starting the wheels on that.

Q. Is it more high end?

SERENA WILLIAMS: It’s definitely more high end, but it’s also really it’s also reasonable as well.

Take, for instance, someone like me. I do make a lot of money, but I’m not going to spend I’m the type of person that’s not going to spend $10,000 or even $1,000 for a top.

The prices, we’re still working on it. It’s going to be very it’s not going to be like Forever 21, but it’s going to be more or less like BCBG prices.

When asked about her next HSN appearance, Serena said that the next collection would appear in September, but that she herself would not appear again to hawk her products until February 2014.

(image by Ian A.C. Johnson via Cincy Tennis FB)

adidas' barricades give murray some shape

The adidas Barricade collection for the 2011 U.S. Open — worn by Andy Murray in competition — has been doing a good job giving the lanky Scot some shape. (Well, more shape, since we know he doesn’t need the help). This bright red v-neck has details along the upper chest that accentuate his shoulders and collarbone; the black print down the sides breaks up the red, giving his torso a more toned look. These same concepts got lost in the noise a few seasons ago when every company used the trims; it’s refreshing to see it standing alone, succeeding at the optical illusion. (Buy: adidas Barricade Tee, $55, tennisexpress.com)

Other deets: And obviously, there’s that neon that we’re seeing everywhere…

Draw: The fourth-seeded Murray defeated Somdev Devvarman 7-6 (5), 6-2, 6-3 and will next play Robin Haase. They’re both in that bottom half of the men’s draw along with Rafael Nadal.

More: A few more photos of Andy in his Barricade Tee after the cut…

practice makes perfect: marco chiudinelli

Swiss Marco Chiudinelli was practicing on the grounds of the USTABJKNTC yesterday (right next to the 3rd round qualifying match between Laura Robson and Nuria Llagostera Vives — Robson lost in three sets, btw).

And in the main draw of the 2010 US Open, Marco will play wildcard Jack Sock in the first round and we expect him to go out to 18th seed John Isner in the second. (Draw: Men’s Singles)

good idea, bad idea: novak djokovic

Nick’s away for well-deserved R&R over on the left coast this weekend, so it’ll be a fashion-heavy while I’m bloggin’ by my lonesome…

Good idea: Novak Djokovic opens up another NovakCafe, the Djokovic restaurant venture. The fourth branch is located near the MGM tennis court, the site of the Djokovic-owned Serbia Open. (Pics: interior and exterior — pretty cute, no?)

View: See pics from all four outposts of Novak Cafe at the restaurant’s official website.

Marko’s looking more delicious by the minute. So is the restaurant. If only we could get Nole to stick with adidas, and not switch over to K-Swiss like he’s been rumored to?

Bad idea: Where do we sign the petition TO NOT MAKE THIS HAPPEN? Nole just began to hit his mark with his Falcon line (above) — it was one of the U.S. Open’s best outfits, along with Rafa Nadal‘s checker cab polo. (Pics: Nole’s day and night kits) He should really hang around and give it time to grow. Perhaps K-Swiss has better shoes?

On the flip side, K-Swiss will get a benefit from having a top male player on their roster. (No offense, Tommy Haas.)

Bonus round: Good Idea, Bad Idea from Animaniacs

(via HC Foo and TW; novakcafe images via HCFoo; djokovic image courtesy of adidas)

it’s fashion week, after all

Serena Williams knows how to glam up a trophy photo opp (uhh, remember Justine?). And especially since it’s Fashion Week, she went all out, opting for a bold, red Diane von Furstenburg dress as she mingled with the brass in Times Square.

The new world. No. 1 rounded out her look with some earrings from Henri Bendel and the latest Tribute peep-toe platform pumps by YSL.

Buy: Tribute Pump, $660, YSL.com; get a similar DvF dress, the Duke Dress, $345.

(photo by Getty Images)

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Train Like a Pro

Equinox Fitness and the Association of Tennis Professionals (ATP) teamed up to create a group fitness class based on the workout of Russian player Dmitry Tursunov. He and his trainer, Jason Stacy, stopped by the Equinox on 50th and Broadway in Manhattan to give us a little taste of the 45-minute routine.

Read on: See the rest of the posts (and more of my Tursunov pics!) at Men’s Vogue Daily.