Prince has set up a pop-up store in NYC to coincide with the 2013 U.S. Open. The space will host appearance by sponsored athletes, viewing parties, and a space selling limited-edition merchandise.
One of the U.S. Open’s sponsors has taken over a section of the Indoor tennis center to provide tennis fans swing analysis, virtual tennis, an exhibit by the Hall of Fame on “Battle of the Sexes,” an IBM Data Wall, and other great ways to cool down and pass the time while at the year’s final major.
UNIQLO previewed the 2013 U.S. Open kits to be worn by World No. 1 Novak Djokovic and at the same time announced that it would sell a collection based on these styles, available to the public.
This year’s “It Must Be Love” campaign adds a few more layers to lure tennis fans to the year’s final Slam.
Serena Williams is seeking investors to restart her Aneres clothing brand. Her sister Venus already has her own brand, EleVen by Venus.