Cin-sational: If you didn’t think that the Western & Southern Open wasn’t a big deal, take a peek at Cincinnati.com. The online hub for everything Cincy can’t get enough of the ATP‘s Masters 1000 event that is now a double dip (and mini US Open) with the women joining the men for the first time […]
short balls – SBJ edition: FILA, U.S. Open Series Bus
More from this week’s SportsBusiness Journal: The USTA will promote the 2007 U.S. Open Series with a $3.5 million ad campaign. At least two dozen players, including Roger Federer, Maria Sharapova, James Blake, Rafael Nadal, and Andy Roddick filmed spots when the bus made a stop in La Quinta. Unfortunately, the bus won’t be travelling […]