short balls: tennis in cincy is a BFD, is the open draw fixed? and more


Cin-sational: If you didn’t think that the Western & Southern Open wasn’t a big deal, take a peek at Cincinnati.com. The online hub for everything Cincy can’t get enough of the ATP‘s Masters 1000 event that is now a double dip (and mini US Open) with the women joining the men for the first time this year. The .com team has littered (in a good way) their homepage with blown-out coverage for the entire week of the tourney, which goes through this weekend. Think the New York Times should take note? We’re not so sure that they can fit some 19 links on their top bar alone, as the Cincinnati site did on Thursday. #crowded

It doesn’t stop there: If a regular old news site isn’t enough for you, CincyTennis.com offers some of the best coverage of a tournament’s site outside of the four majors. We’ve been keeping an eye particularly on the writings of TSF contributor Benjamin Snyder, who is writing for CincyTennis. | Draws: Men | Women

Fixed? ESPN‘s Outside the Lines had quite the compelling report (with plenty of fancy numbers) saying that the top two players in the US Open get a fixed draw to deal with year in and year out. Watch the report for how they average out the players’ rankings that the no. 1 and no. 2 seeds must play against. You think it’s rigged too? We can’t quite buy it. | Reaction: Busted Racquet

What’s up with the Williamses? Both Venus and Serena are expected to be at America’s wedding of the year. That’s right, Kim Kardashian is finally tying the knot! Was Serena’s injury well timed? We all know Serena doesn’t like to miss a big party, and if she did well in Cincy that meant no E! red carpet for Kim’s nuptials. Just… thinking out loud. Meanwhile, Venus sat down with Tennis.com and revealed that she is, indeed, a grunter. And what else? She sees more of a future for herself in the design world than running the WTA from Stacey Allaster‘s spot. And while Venus said she wasn’t “a committer” in her interview, she and Serena committed to a December exhibition — in Italy. They will be joined by Francesca Schiavone and Flavia Pennetta.

Roddickulous: It was a manic Monday for Andy Roddick in Cincinnati, who was attempting a mini comeback of sorts prior to the US Open. A-Rod blew a set and a break lead, then was broken in the third set when a point was awarded to his opponent as Roddick was serving at break point down and smashed a ball into the crowd. Cue the arguing from Andy. | Change of plans: Roddick takes Winston-Salem wildcard

Love kills? Things didn’t go so well for love birds Caroline Wozniacki and Rory McIlroy this last week. Rory finished 64th at the PGA Championship while Wozy was stunned by American upstart Christina McHale in the second round in Cincinnati. At least they could cuddle, right? Rory visited Caroline in Cincy for the tourney. | Open Court blog: Caro’s dad/coach just dad now

short(er) balls: Commentators (and brothers) John and Pat McEnroe talk all about the US Open in ESPN call. | Trendy, chic fashion for black men? A new duo is emerging on the cutting edge. | Who is running things at J.Crew? That’d be Jenna Lyons. | Check out New York magazine’s fall fashion coverage. | A teaching professional has been arrested in the Boston area for video taping a male member in the locker room. | New York fashion makes its way to Cincinnati for runway show during W&S Open. | Are you a recreational player trying to look cool? That’s uncool, the Wall Street Journal says. | Johnny Mac knows that your body starts to break down as you get older. | US Open wildcard playoff (for a spot in the main draw) will go through Sunday. Among those playing: Beatrice Capra. | Blake Strode looks to win the National Playoffs once again, gaining entrance to the USO qualifying draw. | Headed to the Open but not sure where to eat in Queens? The NYT has got you covered. | Rafael Nadal will appear at Macy’s in New York on Thursday for an unveiling of Armani jeans.

(Caro and Rory photo by the AP)

short balls – SBJ edition: FILA, U.S. Open Series Bus



More from this week’s SportsBusiness Journal:

roddick - u.s. open series tour bus

The USTA will promote the 2007 U.S. Open Series with a $3.5 million ad campaign. At least two dozen players, including Roger Federer, Maria Sharapova, James Blake, Rafael Nadal, and Andy Roddick filmed spots when the bus made a stop in La Quinta. Unfortunately, the bus won’t be travelling with the players this summer. The USTA came up with the idea too late to create a promotion program to accompany the campaign.

You can watch a version of last year’s TV ad on YouTube. And see more from last week’s backstage preview here.

bjorn borg -  Fila

Fila has plans to rehire ex-CEO Jon Epstein once it is acquired by its Korean license partner, Fila Korea. The SBJ reports that the $350 million deal will close later this month. Epstein was convicted of fraud in 2003 and stepped down from his position.

Fila needs to strategize a little better about who they have on their sponsorship roster. Currently, they have Svetlana Kuznetsova and the senioritis-plagued Kim Clijsters.