why ana’s coach is not sitting in her player’s box



Ok, stop staring at Justine Henin‘s cold sore and look over at Ana Ivanovic‘s player’s box. That’s right — there is no sign of her coach, Sven Groeneveld, hanging out next to her family. He’s been asked by adidas to stay neutral in this match because of his involvement in the company’s Player Development program (which both Dinara Safina and Ivanovic participate in).

The initiative, started in 2006, offers a unique mix of advice and support to both junior and senior players, from coaching tips to hitting partners to nutritional and career management plans. Other pros currently in its stable are Sam Querrey and Sania Mirza. Gil Reyes helps out with off-court training.