fashion focus: sharapova wears david koma for sugarpova accessories launch

Sharapova wears David Koma at the Sugarpova accessories launch at Henri Bendel, 2013

For yesterday’s launch of the Sugarpova accessories collection at Henri Bendel,  Maria Sharapova wore a David Koma dress, shoes by Rupert Sanderson, and — of course — earrings from the Sugarpova line.

Flashback: Maria also wore a Koma dress during the Australian Open debut of her successful candy line.

Further reading: Koma is a Georgian-born, London-based designer. You can browse the rest of David Koma’s Fall 2013 RTW line at style.com.

(Photo by Getty Images courtesy of Sugarpova)

for its first birthday, sharapova’s sugarpova launches accessories line

Sharapova / Sugarpova launches Accessories Collection at Bendel

Maria Sharapova celebrated the one-year anniversary of Sugarpova by showing off the Sugarpova Accessory Collection on Tuesday at Henri Bendel.

The line, which includes jewelry, hair accessories, apparel, and cosmetic cases, officially launched at the Bendel flagship on Fifth Ave. on HenriBendel.com, and Sugarpova.com — all on Tuesday.

Sharapova co-designed the collection alongside the Henri Bendel team of accessories designers.

As part of the launch, Bendel has set up a “Maria’s Must-Haves On & Off the Court” pop up shop on the 2nd floor of the Fifth Avenue store.

“It has been such an exhilarating first year for Sugarpova and there is nothing more exciting than to celebrate this milestone by creating an exclusive accessories line with Henri Bendel,” said Sharapova via a press release. “These accessories are fun and chic while multifunctional.”

Sweepstakes: Maria fans that can’t make it to the New York City pop up shop will still have an opportunity to partake in the festivities by entering the Henri Bendel and Sugarpova sweepstakes on the Henri Bendel Facebook page. Entrants have the opportunity to enter-to-win a prize package including Sugarpova candy, all items from the accessory line, tennis product and gear and tickets for two to the U.S. Open.

(Images courtesy of Sugarpova)

sharapova’s sugarpova a sweet success

Surgarpova - Maria Sharapova candy line - logo

Bloomberg reports that Maria Sharapova‘s candy line, Sugarpova, estimates a return of 120% in investment for the Russian tennis star, who put down $500,000 for the venture. Max Eisenbud, her agent and CEO of the candymaking business, anticipates that they’ll sell 1 million bags within the first year. Sharapova makes $1.10 per bag sold.

Maria first launched the candy right before the 2012 U.S. Open, with a meet-and-greet with fans in NYC’s Henri Bendel store on Fifth Avenue, followed by a few other stops, including a West Coast launch at the Universal CityWalk in Los Angeles and another appearance in Melbourne ahead of the 2013 Australian Open.

fashion focus: sharapova, for sugarpova, wears david koma in melbourne

Maria Sharapova is a sweet tooth

Maria Sharapova is a real sweet tooth by the looks of it. She recently launched her candy line, Sugarpova, in Melbourne while in town for the 2013 Australian Open.

Fashion Focus: Maria paired Jimmy Choo heels with a sporty beige/orange dress designed by London-based Georgian David Koma as part of his Spring ’13 collection. (View: David Koma Spring 2013 runway show)

Down Under: The Russian’s Aussie Open prep got sidelined by a collarbone injury, which forced her to withdraw from Brisbane. She looked back on track in her first round match, though: As the tournament’s second seed, she beat compatriot Olga Puchkova 6-0, 6-0. (Draw: Women’s singles)

Just as sweet: Looming in the third round is a possible showdown against No. 25 Venus Williams. We can’t wait.