adidas names a line after sania

The Economic Times

Kolkata — After David Beckham, Germany’s iconic sports goods maker, the e10.3-billion Adidas Group, is poised to come up with an apparel and accessories collection named after glamourous tennis ace Sania Mirza. The group will roll out the Sania Mirza collection under its namesake ‘adidas’ brand. This is the first time that Adidas will globally roll out a dedicated merchandise line after a tennis star.

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