Tennis is one of the few sports which allow players to look good and experiment with their outfits as if they were preparing to take the grand stage. The development of fashion in tennis is a definite factor which influences both worlds.
Lacoste pays tribute to its founder Rene Lacoste with the Retro 27 line, a wink to France’s epic 1927 title win at the International Lawn Tennis Challenge aka Davis Cup. Lacoste was on the team that helped take down then-giant USA, snapping the six-year American title streak and giving France their first of nine Davis […]
Lacoste looks back at its tennis roots in its latest men’s scent, the Lacoste Challenge. The unique bottle features a tennis racquet design, referring to Rene Lacoste‘s long-ago innovation of adhering plaster to his sticks to improve their grips. Actor and tennis fan Hayden Christensen will represent the scent in TV and print ads. The […]