fashion focus: reebok cuts away the fat

Amelie Mauresmo might not be doing so well — she got beat by Dominika Cibulkova back-to-back: 6-0, 1-6, 6-7 (8) at the Toray Pan Pacific Open in Tokyo and 6-3, 4-6, 3-6 at the China Open this week — but she can take solace in looking awesome wearing Reebok‘s fall KFS line. They’ve hit the mark with these flattering greys, pinks, and blues, and with those slimming side panels (which shows off Mauresmo’s awesome stomach).

Shahar Peer continues with the cutout separates (that square hole on the back of her tank) while mixing up her wristband choices: blue at the U.S. Open, black and pink at the Korea Open this week.

But of course the toast of the fall was Jelena Jankovic‘s limited edition U.S. Open dress, also designed by Reebok. The yellow layered dress’ first incarnation involved an asian-inspired bat sleeve capelet — this would have made for a better choice for the Beijing Olympics, no? — and a silver sash.

Jelena pared it down to the basics at last week’s tourney in Japan, where she lost 6-2, 5-7, 5-7 in the quarterfinals to eventual finalist Svetlana Kuznetsova.

On the left, her shoes from the Open; she switched to a busier pair during this current Asian WTA swing.

Buy: Jelena US Open dress, $75, sold out; Fall Cutout Dress, $49.99; Fall Shimmer Dress, $49.99; Fall Cutout Tank and Shimmer Tank, $36.99; Fall Skort, $32.99. Colorways: Endurance Blue/Caspian Sea Blue, Soft Black Grey/Cool Shadow, Sassy Pink/Pompous Pink, White/Endurance Blue.

(photos by Getty Images)

flashback: andy roddick + reebok

Seeing this red and white Reebok crewneck on Luis Horna (at this past weekend’s Davis Cup tie) made me think about how far the sports company has fallen off the radar.

Perhaps they’re still licking their wounds from that ill-fated partnership with Andy Roddick, most famously associated with this crazy print tee-and-trucker-hat combo that the American wore during the U.S. Open 2004. (Granted, this was the year that Serena wore a denim miniskirt and her catsuit, so perhaps it was just a sign of the times.)

Still, mere months after Andy was photographed at the Open with this ensemble, and having him plastered on billboards in New York City, his contract was not renewed.

Some poor exec probably got fired for OKing this design — and rightfully so — but I’ve had a change of heart. I’d rather the company take risks with their men’s line instead of staying bland like they have in the last few years.

Fall 2008: Reebok’s fall colorways are black, soft black (grey), honest blue, and white. Four tops: the KFS Zip Polo, $39.99; Editor’s pick: KFS Innovative Polo — finally, a polo shirt with buttons! — $44.99; KFS Crew, $36.99; KFS Knit Jacket, $57.99; shorts, $32.99.

(photos by Getty Images)

I’m a milkmaid from the future. I come in peace.

Jelena Jankovic wore a specially designed red dress for the her opening Olympic singles match, beating Zimbabwe’s Cara Black 6-3, 6-3. The Reebok dress’ loudest feature is a laurel wreath design on the front.

“It’s a special dress for the Olympics. So it’s quite cool. I received a lot of compliments from the girls and from the people around here,” she said. “It’s a little bit different to what I used to wear. But you get so wet from sweating. That’s not so nice — too much humidity!”

More: Two more pics after the cut…

reebok’s summer/fall shimmer dress

It’s funny how Reebok steps it up after letting the fashion-forward Venus Williams out to make her own clothing line… They trade in the aqua from Wimbledon with some red for the North American summer.

Soon-to-be No. 1 (ouch) Jelena Jankovic switched to the pink version of the Fall KFS Shimmer dress for her quarterfinal run at the Rogers Cup in Montreal.

And Shahar Peer wore the separates (Cutout Tank) during her 2-6, 2-6 loss to Ai Sugiyama, also at the Rogers Cup.

Buy: Fall KFS Shimmer Dress, $49.99; Shimmer Tank, $36.99; Cutout Tank, $36.99. All styles available in Endurance Blue/Caspian Sea, Sassy Pink/Pompous Pink, and White/Endurance Blue.

shoes: the next frontier + novak’s nike switch

Venus Williams and her less-than-$20 shoes have a place in the finals tomorrow. The four-time (and defending champ) took out the grumpy (and possibly misinterpreted) Elena Dementieva in the semis.

No chances for a mix-up over at Fila, who marked Sveta Kuznetsova and Dmitry Tursunov‘s shoes this week.

And here’s a look at those Alfas designed by Fila especially for Wimbledon court staff.

While Nike gets top honors for its design of Roger Federer‘s shoes, we have to point out these Lotto kicks customized for Simone Bolelli. Notice the “Bole” (his nickname) incorporated into the shoe. The designers at Fila need to go in this direction…

Shahar Peer and Reebok bring back the Israeli flag, seen here in her match against Dinara Safina.

Andy Murray playing in Nike against Ricky Gasquet of France.

Much ado about Nike: Our buddy Darren Rovell at CNBC wrote about Novak Djokovic‘s silent switch in tennis shoes from adidas to Nike Air Max Breathe Cage IIs at this year’s Championships. Nole did a fine job white out the swooshes on his shoe.

Here’s a photo of the grass court shoe he wore the week prior at The Artois Championships in London (he lost to Rafa Nadal in the finals). He apparently slipped and slid too much and decided to give Nike a try…

reebok makes good use of peekaboo blue

Unlike last year’s discordant showing at Wimbledon (gold on Jelena Jankovic and Nicole Vaidisova, and Amelie Mauresmo with her own line), Reebok decided to rein it in with a white and teal combo on all its ladies.

Jelena’s dress had teal detail on the bust and a wraparound hem. She hobbled with this all the way to her fourth round loss to grass court perrenial Tamarine Tanasugarn 3-6, 2-6. It didn’t help Jelena (but no less credit to Tamarine) that she’d hyperextended her knee in her previous match against 31st seed Caroline Wozniacki.

Amelie wore separates in her match against Serena Williams in the third round. Mauresmo fell 6-7 (5), 1-6.

And Nikki Vaidisova wore the cutaway version. The 18th seed upset the 8th seed Anna Chakvetadze 4-6, 7-6 (0), 6-3, booking her a berth in the quarters for the second year in a row. Last year, the Czech lost in the finaleight to Ana Ivanovic.

Speaking of, did you get a chance to see Nicole’s pre-Wimby outfits?

A black Reebok dress contrasted the red clay of the French Open. Notice the bifurcating straps on the back of her dress…

…and the frilly hem! The way it was cut made it look like grandma’s nightgown.

She wore the white version (and the separates) at Birmingham.

(images by Getty Images)

j’adore paris

It doesn’t hurt to have the fans behind you (that way, you don’t get booed) when you’re trying to win your first grand slam — and Jelena Jankovic knows this.

She’s already planting the seed by writing “I <3 Paris” on her bandaged right arm for her quarterfinal match against Canary Islander Carla Suarez Navarro. Jelena won that match 6-3, 6-2 and will meet compatriot Ana Ivanovic in a semifinal on Tuesday.

Ivanovic made quick work of the Patty Schnyder, whose lefty ways usually make hell for players on clay. But against the World No. 2, Patty had no chance. “She’s so tall and has more power than me. In those conditions, it’s really tough for me to win,” said the Swiss.

Before her quarterfinal match, Jankovic flew back to Serbia via private jet to get treatment on that sore right arm.

(photo by Getty Images)

Jankovic accessorizes for her French Open run

Probable finalist Jelena Jankovic began her French Open fortnight with a two-set match against Monica Niculescu. The World No. 3 won the first set tiebreak 7-3 and breezed through the second, 6-2. Jelena wore the summer version of Reebok‘s RBK Pro Tradition Dress in Spa Blue.

Buy: RBK Pro Tradition Dress, $39.99 at TW.com.

That nail polish is the same shade as the Louboutins she rocked at the Australian Open!

Thanks to Tennishead for snapping this photo of Jelena’s bag especially for TSF. Tennishead is a tennis portal out of the UK. You should check them out for their daily updated coverage from Roland Garros.

(photos by Getty Images and Tennishead for TSF)

Trophy Watch: the last of the pre-French clay contests

(This post is timestamped for last week, but showing up this week, so those consuming via RSS might get thrown off. I apologize for any trouble…)

Both the men and the women played out the last of their French Open warmups in Germany and Italy this week.

Rafa Nadal cemented his spot in the third Sunday of the French Open by winning the Masters Series Hamburg over Roger Federer. Rafa prevented Roger from defending his title with the 7-5, 6-7 (3-7), 6-3 win. This puts Rafa at three clay titles for 2008 — the most of anyone in the top 10.

On the women’s side, Jelena Jankovic successfully defended a title for the first time in her career, taking out Alize Cornet 6-2, 6-2 at the Italian Open in Rome.

(photos by Getty Images)