wilson to reveal new ‘spin effect’ racquet at u.s. open pop-up



Wilson Racquets - Spin Effect - U.S. Open 2013

 

Wilson racquet lovers making a trek out to the U.S. Open, a heads up: the company will be revealing a brand new Spin Effect Technology racquet in their on-site pop-up store. It will be the first place anyone can purchase said stick, and there will only be limited inventory available.

australian gothic: wilson fetes vika azarenka’s australian open win



Victoria Azarenka wins the 2013 Australian Open using a Wilson Juice tennis racquet

Fight to the Finish: The road to the second consecutive Australian Open title for World No. 1 Victoria Azarenka was long and hard. Not only was everyone trying to topple her, they came close to doing so: Jamie Hampton pushed Vika to three sets in third round but eventually lost because of a back injurySloane Stephens couldn’t continue her momentum after Azarenka’s 10-minute medical timeout in the semis; and Li Na rolled both ankles and hit her head — enough for the 2011 finalist to lose any edge she might have had over Vika in the final. And add to that the already anti-Vika crowd who became rabid after that questionable timeout and was out for Schadenfreude and blood.

But these were all mere distractions which Azarenka’s “fighter” mentality swatted away. She ground out a 4-6, 6-4, 6-3 victory over Li in Saturday’s final.

FYI, Azarenka’s playing a Juice racquet from sponsor Wilson. (Review: Tennis Now’s Robert Martin on the Juice 100 BLX.)

Australian Gothic: Meanwhile, this ad sent out by the Wilson folks after Vika’s win is creeping us out. What happened to her eyes? Full version of the tribute after the cut…

short balls: who’s next? PINK & football, TOMS goes Maria + more



Who’s next?
We’re sort of obsessed with the art and function-ability of Prince‘s “Who’s Next” campaign, which let’s users click through a barrage of up-and-coming Prince-racquet toters. US Open junior champ Oli Golding gets his own profile page and the youngsters are splashed across the racquet-maker’s homepage in a well-made vid. Who’s next? Whoever doing is doing Prince’s graphics, we say. One more shot of Prince’s crowning campaign after the jump.

Serena and Venus approved?
We sort of have a love/hate relationships with the whole I’m-a-sexy-chick-wearing-an-NFL-jersey thing. If you’re going to wear a jersey, just wear one, right?! But if honor of all things consumer-tastic, we don’t mind the Victoria’s Secret adventure into sports-timate wear. Just for Serena and Venus, we chose to snapshot the Miami Dolphins page above. Zip-up hoodies run for $68 and “Hipster panties” go for $10.50 or three for $25.50. See a couple more items after the jump.

TOMS, too.
Looks like TOMS, the ever-popular shoe among fashionable do-gooders, is taking a lesson from Maria Sharapova.  Following the great success of Maria’s ballet flat for Cole Haan, TOMS announced that on Feb. 15 of next year they’ll begin to sell their own version of the chic shoes (blue suede, picture above). The shoes will retail for $74 to $129. | More: And if you didn’t know already, TOMS is now taking their you-buy-one-we-give-one-away model to eyewear, which has been a popular hit already.

Hey, New Yorkers!
TSF East really wishes that we could be at this one: Gelf magazine is hosting a tennis-centric reading night this Thursday, Oct. 6, at Le Poisson Rouge in Greenwich Village. Who will be there? That’d be the Wall Street Journal‘s Tom Perrotta, Sports Illustrated‘s S.L. Price and L. Jon Wertheim (here’s his latest Mailbag, if you want talking points). The chatting starts at 7:30, but we advise to be there around the 7 p.m. doors-open time.

short(er) balls: Tom Ford
gets the nod from Out magazine readers as the best-dressed gay. Worst? Boy George takes that honor, according to the mag’s brethren. Who was the most versatile of the crew? TSF fave Johnny Weir was fourth in voting for both best AND worst dressed out of 50 fellas. Double axel! | Staying gay: a list of the all-time best queer TV characters. | Reebok‘s EasyTone shoes? Not so toning, says the US government. | Hope Solo is posing sans clothes for ESPN the Magazine‘s body issue. No tennis players are on the to-pose list, as far as we can see. | Need your tennis betting fix? The new site Tennis Prophet allows for interactive chatting with other fans. | Ticketmaster is giving away a free clinic with the Champions Series Tennis tour (Johnny Mac, Sampras, Agassi + more involved) and other gear. You can’t really beat a free deal anywhere, y’all.

Prince and PINK after the cut (and we don’t mean the artists).
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on the 6th day of giftmas: racquet racket



Remember the Wilson BLX Blade that we spotted in the city back in September? It’s still been on our mind. The series of Six.One Blades that Wilson has put out have been high quality as a pack, and we’re giving thumbs up to most of the collection. The racquet has a “classic Wilson feel,” which means that you get pin-point accuracy and a good connection with the ball, especially if you want to hit consistently from the baseline. Below the Six.One Tour BLX. And how can you not dig the tan-colored grip on this baby? Classic, indeed. Buy it: on TennisWarehouse for $199.

If you want a racquet with a little bit of a different feel from the Wilson but still the same results, we’re digging Yonex’s EZONE, with a 100-inch head and a 27-inch length. Big-hitters like Monica Seles have favorited these racquets for a simple back-swing and a frame that the ball bounces off of. Buy at TennisExpress for (also) $199.

See our kids’ picks after the cut.

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“love” offering from across the channel



Diplomatic rally? Forget an Andy Murray-Gael Monfils rivalry bubbling up in the near future. How about a Nicolas Sarkozy-David Cameron one? The British prime minister revealed to the public today his gifts from foreign dignitaries, and Sarkozy’s topped this list: tennis rackets. Cameron has been known to be a baller himself, but we’re not so sure of Sarkozy’s skills.

Other gifts on the list included an iPad from NYC mayor Michael Bloomberg and ties from the Italian prime minister.

What kind of rackets did Sarkozy send? It’s hard to say. Cameron has been pictured with Wilson sticks in the past, but now that he’s a British political big wig, should he be switching weapons? He also played with a Prince racket a few years ago when doing a clinic visit with former British no. 1 Andrew Castle.

(photo via the guardian by dan chung)