To build more buzz for the launch of Puma‘s French 77 line this April, they’ve released a book of photographs by Hubertus von Hohenlohe with nymphs Lydia Hearst, Lizzie Jagger and Theodora Richards all shooting the shit with 70’s tastemakers Guillermo Vilas, Udo Kier, and Giacomo Agostini. More photos at Puma Talk. RELATED POSTS >> […]
puma: French 77 and Heatherette's Lydia Bag
The Guillermo Vilas fun doesn’t stop. A new Puma line called French 77, inspired by the wardrobe of the playboy, will launch in April. From Businesswire: The PUMA Lydia Bag by Heatherette comes in three colors: “Delicate,” “Night” and “Wild.” Only 100 bags will be made, with most bags given to personal friends of Hearst. […]
guillermo vilas behind Puma's GV series
from Hypebeast For the shoe lovers out there, here are some photos of the shoes from Puma’s GV line, designed in conjunction with Guillermo Vilas. These models sport 19-91 on the heels to represent the year he was inducted into the International Tennis Hall of Fame, and they also show a picture of Villas holding […]
puma ready to pounce in 2007
Stay tuned, folks: Puma “plans to introduce goods in 2007, like a range inspired by tennis players of the 1970s, to compete with larger rivals Adidas and Nike in a year without high-profile sporting events like the soccer World Cup.” I can’t wait to see what they come up with! via the International Herald Tribune