venus throws eleven party at tenjune



venus williams - eleven launch party - tenjune

Venus Williams hosted a party for the launch of EleVen at Tenjune (located under yummy steakhouse STK). While she may be all about her short shorts on court, she sticks with conservative skinny denim and a long silver leg-of-mutton-sleeved jacket.

serena williams - eleven launch party - tenjune - starr jones

Serena, now done with her SEWTA Year-End Championships obligations, joins her sister in celebrating the line. She poses with Starr Jones on the right. Le sigh, silk is so hard to wear.

serena - venus - lydia hearst

And here the sisters flank Lydia Hearst, whose next project with Puma (more Lydia bags, likely) we’re eagerly awaiting.

(photos by Wireimage)

Btw, I went to check out the EleVen goods at my local Steve & Barry’s (that’s Beverly Connection, in case you’re interested)… I thought there’d be lines out the door, but there were only 5 customers in the store. Sarah Jessica Parker‘s Bitten section looked cleaned out, but everything else was pretty stocked.

Most of the EleVen goods I’d been eyeing on the site weren’t in this branch. I ended up helping this girl choose between hoop earrings and some dangly stars (we went with hoops). I walked out with some cute green sneakers from their Starbury line, though. and p.s. Venus will do a signing there on Nov. 25, 3:30 p.m.

fashion: more than just underwear…



I assure you I am capable of discussing things other than Djokovic‘s chones

Stay tuned for Borg and Fila: I’ll have my hands on pics from the Bjorn Borg spring/summer ’08 collection (that’s underwear AND swimwear) very soon. Also, word about Fila‘s new clothing line (one that’s even better than their Settantatre collection, I’ve been told) should pop up at any time. I’ll let you know when it does.

Kournikova’s next move: First, can we stop talking about Anna Kournikova‘s lack of singles titles already? She’s still an accomplished tennis player with TWO Grand Slam doubles titles under her belt.

Ads: The Russian starlet — who’s currently the tennis face of K-Swiss, poses in these print ads for the SoCal-based sporting goods company. I love the Fila-esque play on red, white, and blue. (via RightFielders)

A new clothing line: Kournikova announced at the Rogers Cup this week (she’s there playing an exhibition) that her K-Swiss yoga/tennis/gym collection — “it will basically be stuff that you can be in the gym in and then go to a coffee shop in” — will drop in 2008. I can’t wait to see all the muffin tops at my local Coffee Bean!!! (via DTL)

Vintage vision: The folks at Nike continue to raid their archives for this season’s looks, and DTL continues to obsess.

My next mission: Former Vogue Hommes International EIC Bruno Danto is hard at work to bring his Sport & Style magazine to New York. The book, currently distributed in France, Dubai, and China, is “a lifestyle title that harmoniously blends fashion with athletics.” If someone sees an issue, please let me know. (via DTL)

Racqonteur’s dirty work: Editrix (and tennis fan) Anna Wintour gives the sport its fair share of ink in the September issue of Vogue. Sister (brother?) publication Men’s Vogue does the same. (Racqonteur)

Speaking of magazines: Portfolio, Condé Nast’s new business mag, profiles François-Henri Pinault aka Salma Hayek’s baby daddy and the newest owner of Puma. Also, as head of the Gucci Group, Pinault rocked the fashion world by booting Tom Ford from Gucci and proved naysayers wrong by growing that brand (along with YSL and Bottega Venetta) even without a celebrity designer.

I don’t know about you, but the Portfolio website reminds me of Monocle‘s.

shoes, shoes, and more shoes: tretorn



tretorn-acne-collab.jpg

Tretorn returns: Swedish designer Acne Jeans partner with the shoe company to update Bjorn Borg‘s classic ’70s on-court sneakers, this time called Acne Jeans Stroll Mid Canvas ($175) and the Stroll Low Canvas ($145). The shoes are lined with Oxford shirt material and available in electric blue, navy, white, and black. During the redesign, Acne even took inspiration from an old Chinese military sneaker found at a vintage store in New York City. (via Refinery29)

Buy: Shop the Acne + Tretorn shoes at the Acne website. Other Tretorn styles available at the Tretorn website. My picks:

tretorns-men.jpg

For the men, the Nylite Sommar Sail (made with recycled sail), the Skagenröra (based on a Swedish appetizer — SHRIMP ON SHOES!!!!!! BRILLIANT!!!!!!!!!), and the Vindkraft Leather.

tretorns-women.jpg

For the women, the T-56 Metallic and the Tretorn Hockeyboot Paninari. (Read about the Paninaro movement here.)

In print: Kenneth in the (212)’s latest ad watch even grabs a Tretorn ad.

How it all started (again): Back in 2004, the Sweden-based Puma subsidiary (acquired in 2001) established Tretorn Gullwing, a division that reissued their classic sneakers and a new line of rubber boots. The original Tretorn company was established in 1891. (Business Wire)

Fashion trivia: Borg started out in Fred Perry and in Tretorns, but moved onto the Fila stripes and Diadoras for the latter part of his tennis career. (via MTF)

Thanks to Down the Line! for reminding me to finish this post…

short balls: venus' necklace, Sochi grumbles, tiger's lame, blake pens a tearjerker, etc.



Venus’ jewelry: A few of you asked about Venus‘ Wimbledon necklace. Unfortunately I have no information about where she got it from. Instead, I offer the New York Timesrecent slideshow on current necklace styles. Ellen Tien has an amazing eye for this stuff.

Venus and Reebok: CNBC’s Darren Rovell talks about the relationship between Venus and Reebok (basically, that her endorsement — the largest in women’s sports history — was not renewed in 2003 because of her erratic playing schedule; she still gets paid to wear Reebok even though she’s not on their athlete roster).

A tearjerker: Rovell also gives a great review of the new James Blake memoir, Breaking Back: How I Lost Everything and Won Back My Life. Blake has had a rough last couple of years…

Sochi grumbles: We’re all aware of Maria Sharapova‘s endorsement of Sochi as an Olympics site. Now the other side speaks up. (Spiegel)

More grumbling: This time from the All-England Club, who didn’t appreciate that London Mayor Ken Livingstone planned the beginning of this year’s Tour de France on the same Sunday as the Gentlemen’s Singles Championships. The cycling tournament caused road closures that hassled spectators trying to get to Wimbledon. And the AELTC didn’t want to share the spotlight with any other event with such an international focus (which make sense).

Tiger is lame: I think Tiger Woods is a great guy, but did he really need to be such a douchebag in that Gillette commercial that aired during Wimbledon? In it, Roger Federer strokes Tiger’s presumably smooth (post-shave) cheek, and Tiger turns to Thierry Henry with an awkward “uhh, did he just do that?” reaction.

For you French77 lovers, a treat: Puma is having an online sale (which includes items from the French77 collection); take 20% off your order when you use the coupon code PUMA20 during checkout. Expires July 23. (via Puma)

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fashionistas: puma and lydia hearst team up again



To those who could not get their hands on the hundred or so limited edition Lydia Bags from earlier this year: fear not. (I’m talking to you, too, Britney.) Puma and Ms. Hearst are teaming up for another round of patchwork bags. (We hope Heatherette will be back to help with the designs.)

This time, they’re making it available to us common folk for $100 a pop. Prior to this, the closest we could get to the Lydia was the company’s Racket Grip Bag (a part of the French 77 line).

DIY: If you’re feeling like you can channel your inner publishing heiress, grab your glue gun and bedazzler, buy your blank canvas, and create your own Lydia. Send me photos!

I wonder if people actually use this bag to carry racquets. What do you think?

(via Flypaper)

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