reebok goes for the backside approach; more oreo (moreo?)

Reebok‘s EasyTone shoe is coming with an easy-on-the-eyes ad campaign that the company has rolled out over the last year. The ads feature backsides of women (and their calves and their thighs and their… ) in a variety of outfits, settings and backdrops. Reebok has a couple of ads circulating on TV and the web for the shoe, which has “balance-ball inspired technology” on the soles to “tone and shape.”

Buy it: From $49.99-$139.98, the EasyTone selection includes athletic wear, sandals, and boots for both men and women. Our fave? The EasyTone Reeinspire in lime green. Just in time for the Aussie Open to get under way…

More commercials: Another spot from Oreo to introduce their new “Heads or Tails” cookie with the help from Venus and company. (See a previous one here.)

(screengrabs via youtube)

feeling stuffy?

It’s a little beyond me why athletes like Eli Manning, Apolo Ohno, Shaq and Venus are part of endorsements deals like the ad campaign for Nabisco’s Oreo cookies. Laundry detergent? OK. Watches? Sure. Deodorant? Fine.

But for these athletes who pride themselves on being healthy, active individuals, why a cookie that’s made up of pure sugar? And to boot, this commercial is dismal. I don’t quite understand the Team DSRL angle, but it looks like they’re encouraging the youngsters to be somewhat active? If so, kudos.

Oh, and Oreo: ‘stuff’ is spelled with two Fs, FYI. Just putting it out there.

(screen grab via youtube)