short balls: open coverage explodes, around the parties and irene


Here we go! The all-out media blitz for the 2011 US Open has begun, the New York Times seemingly sounding the starting gun this morning when Novak Djokovic lived on its homepage for much of the morning with a piece written by Greg Bishop about the all-out transformation of Djoko over the last year: the diet, the game, the ranking and the media appeal. It doesn’t stop there with the Times, which has stories about Irene, finding tennis courts in NYC and qualies of course. But those are just the meat-and-potatoes posts. More? Andy Samburg dresses up (and celebrates like) the best champs from tennis’ past, though he didn’t pull a Djoko and sport a Maria-inspired wig. Check out the hilarious video here.

TSF Vault: Short balls | US Open

Time out: But don’t think the Times is the only one who has it going on. New York magazine has an entire US Open guide section while Time took the time to follow Djokovic around, too. Tennis.com is unsurprisingly all blinged-out, currently with a Richard Pagliaro Q&A with Andrea Petkovic. Their USO-specific page is a looking a little bit like it’s stuck in 1999, though we’re positive that Tignor, Bodo and the rest of the crew will be on the grounds and covering as they always do. TennisNow.com is looking more and more like Tennis.com these days, which isn’t necessarily a horrible thing. But we do enjoy their easy-to-read breeze through the fashion of the men and women at Flushin this year, which is heavily linked to outside sources. CNN/SI gives little/no cover play to the Open on this Friday, but we expect them to beef up coverage as the tourney actually gets underway. No doubt they have frontman L. Jon Wertheim‘s piece on the seeds (he’s all Serena on the women’s side) featured on the tennis page. Tennis Channel wants folks to play in its Racquet Bracket challenge – and we would — if only that meant a date with James LaRosa of Sweet Spot fame. His latest Spot? A drinking game, of course! Oh James! You keep us sober (in life)! ESPN.com doesn’t have any USO coverage on its homepage, either, and hasn’t even pulled the “Tennis” section from out underneath the “More Sports” bar. But the .com side always adds to what TV has going on — which is bigger than ever. ESPN3 went as far as sending out a release to tout their individual coverage that supplements TV. What can we say? We sort of love it.

And the little guys? On the blogosphere, it’s business as usual around the horn. The blogging has been slow for C Note, but the tweeting? Outta control. So much so that Merriam-Webster finally appeased and made “tweeting” an actual, real world. Way to go, C! 52,346 tweets and counting. Down the Line has this hilarious cartoon via Women’s Tennis Blog. Tennis Panorama braved the epic crowds at Macy’s yesterday for the Rafa unveiling of a (shirtless) billboard. Did we expect anything else? Number of Rafa billboards? One. Number of words he spoke on stage? One. (“Hel-lo.”) The-Slice has tasty crumbs from Taste of Tennis last night. And Adjusting the Net is all about Winston-Salem. Someone had to be, right?

short(er) balls: The Post calls Serena’s path (she has Vika in the third round) “easy” for title. | TSF contributor Lindsay Sakraida has NYMag.com’s official preview of the men and women. | We didn’t see this coming: the USTA cancelled Arthur Ashe Kid’s Day because of Irene. Won’t reschedule. | Richard Evans writes on FoxSports.com that this is Mardy Fish‘s big opp. | More 3D tennis from Panasonic and CBS. Should we care? | Pete Sampras and other fellas part of an “Old School” tennis event last night in Murray Hill, Manhattan. | New Haven got all shaken up (and evacuated) after Tuesday’s earthquake. | Lleyton Hewitt? Out of the Open. | Tennis Channel is still battling with Cablevision. #overit | But really, NYT? Who is eating around the grounds. People are just eating in the grounds. | The next great gay film? We sort of think this is it. | Shameless plug: Housing Works has plenty of good sales this fall. In the city for the Open? Live there? Have the ability to shop online? Do. It.

(nytimes.com screengrab; hw photo provided)

 

nymag re-imagined: maria's 'mashion' cover



Seriously, it should have been Masha. “Worth more on the court or the runway?” (Illustration by Troy Venechanos)

WANT: tickets and (jessica's) hair



Don’t you want tickets to the BNP Paribas Showdown at the Madison Square Garden in less than 10 days’ time. We sure do. I mean, come on: John McEnroe, Ivan Lendl, Pete Sampras and Andre Agassi? There is going to be more drama and cat fighting on this night in New York than even Jelena Jankovic could handle. | Buy here | Watch on ESPN

Jessica Simpson looks way to cool on the cover of New York Magazine right now. Seriously? We want that hair. At least to see it on… say, Bethanie Mattek-Sands. Let’s see if BMS is into such a suggestion, k? And if you’re wondering how JSimp got her hair so big, just read the article. It’s where she keeps all her money.

(bnpps msg screengrab; simpson photo by ruven afanador via nymag)

the rags want tennis riches: a media round-up



The mags and papers are finally picking up the scent of the 2010, which starts in less than a week. For the media nerds out there, here’s a quick look at what’s going on…

Bad boy goes good: At New York, writer Larry Platt profiles the homegrown John McEnroe, who’s currently entering a new phase in his tennis career with the opening of the John McEnroe Tennis Academy at Randall’s Island.

If you can’t beat them… Bloggers get a lot of love over at the New York Daily News website, where the newspaper’s coverage of the tournament will be supplemented with RSS feeds from the blogs. Thanks for the love, NYDN!

September is the January of Tennis: The September/October 2010 issue of Tennis is the largest in two years, buoyed by a new cross-platform focus for advertising. (via MinOnline)

It’s worth a shot: We’re excited to see if the re-imagined ESPN The Magazine — which’ll devote each issue to a sport or theme — can successefully sell a tennis-focused edition. (via FOLIO:)

Etc.: Nothing from The New Yorker‘s Sporting Scene yet, but we can’t wait!

(Mcenroe image via nymag.com)

short balls: nearly french



Is that Mary we see?! Upon closer inspection, no… no, it isn’t. Does this mean Troy can tell the future?? (TSF illustration by Troy Venechanos)

We wonder if Aravane Rezai could become this decade’s Mary Pierce at the French Open? It’s been a decade since Pierce, the on-again, off-again French citizen (according to tennis enthusiasts), won the title at Roland Garros much to her fans’ pleasure. Rezai has already allowed controversy to swirl around her young career, and her Iranian heritage runs parallel to Mary’s history with Canada. Both are bigger-built girls who belt off the baseline and use their hard, flat strokes to make up for less-than-best movement.

It will be interesting to see if this really could develop. Rezai has been steadily rising in the WTA ranks for the last three years, and might use 2010 as her breakthrough year after winning in Madrid last week. In what has mostly been a lackluster year, Rezai beat Justine Henin, Jelena Jankovic and Venus Williams to win the tournament. Rezai is a respectable 9-6 at Roland Garros, and this year is a guaranteed seed now that she is in the top 20. Could she be a week two contender? Guess we’ll see which Mary… we mean Aravane, shows up.

Looks like the USTA will have plenty of choices when it comes to this year’s Fed Cup final between the U.S. squad and the Italian team. 11 cities have entered bids to hold the November tie. Among the bidders are three cities in Texas (San Antonio, Dallas and Fort Worth) and two in California (Pacific Palisades and San Diego). Looks like Montgomery, Ala. decided to sit this one out (surprise!). Our guess: one of the Texas sites. No WTA event is held within a solid 1,000 miles of said state.

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